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Clothing Inventory Forced Clothing Companies To Throw Goods Online

2013/6/27 10:33:00 46

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Clothing Inventory Garment Industry E-Commerce

"famous brand selling cabbage price!" recently, Lining joined hands with the 19 yuan of all products, which was sold at a limited time.

Such limited time sale activities can be seen on many e-commerce sites.

From a few dollars to tens of dollars, a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > how difficult is it for enterprises to get them to be so cruel to throw goods at the shop?

> brand goods sell cabbage price clear inventory become a top priority

selling the price of Chinese cabbage "brand goods" has become the way of making money for many businesses.

But for some clothing brands, will it turn into poison and thirst?

Is the price of "brand goods" selling cabbage really attractive? Is there only stock goods in the online shops of clothing enterprises? Can consumers only pay attention to low priced "brand goods" when shopping online? What are the consumption habits that are currently 70 of the main consumers, after 80 and 90?

To this end, reporters interviewed a number of consumers and clothing enterprises, a total of 40 samples collected.

relevant data show that in 2011 alone, Jiangsu and Zhejiang had more than 3 of the "a target=" _blank "href=" http://www.91se91.com/ "> textile < /a > clothing enterprises closed down.

And Guangzhou Dongguan, Zhejiang Wenzhou and other domestic textile and garment enterprises collapse is even more serious.

Even it is difficult to survive. Clothing companies only have to throw away their goods to maintain their livelihood.

data show that the textile and garment industry has published about 50 annual reports of domestic companies in 2012, with a total inventory of about 57 billion yuan.

Compared with 2011, inventories increased by 3 billion 609 million yuan, an increase of 6.76% over the same period last year.

from the published annual report, we can see that clearing inventory is a top priority.

From a securities analyst released Semir < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > report shows: in 2013, Semir basically completed clearance.

From the current inventory clearance situation, the electricity supplier has been basically solved. Last year, the sales volume of the electricity supplier was 150 million yuan.

From the autumn and winter clothing orders, the company's situation gradually improved.

1~3 month, Barbara is the first sales of children's clothing on Taobao, specializing in selling specials and inventory. It is determined to establish the brand of children's clothing as the first place under the online and offline alliance. The scale of the electricity supplier will occupy 10~15% below the line in the next 3~5 years.

> font face= "Verdana" > a href= "http://sjfzxm.com/news/index_s.asp" > stock < /a > products are still in the mainstream.

in the interview, the reporter found that (YINER) sound, Gloria, Ji Houfeng...

A large number of store brands began to appear on the Internet and opened their respective official flagship stores.

Besides women's wear, there are more and more online flagship stores such as men's wear, accessories, jewelry and so on.

reporters found that by selling a large number of products from the brand shop and the physical store, the brand online store has dominated the stock market. The new products are also available in the new season, but the products are relatively less than the season. The price of the new products is generally the same as that of the terminal stores.

In addition, some brands began to launch special contributions from the Internet, and the network contribution was generally younger and more fashionable than that of physical stores.

For example, there are some products in Shenzhen flagship store of fashion group.

In addition, the sale of many brand shops is actually a special contribution from the Internet, which is specially produced for online sale, and the price is much cheaper than the normal one.

"P", as Yin Bo, vice president of Shenzhen fashion group, told reporters: "our online products include three parts, inventory, offline synchronized new models, and network special contributions, and the network special contributions will be cheaper than offline.

The network dedicated money continues the brand style, and at the same time, the price is much lower than that of the physical store, so that more people can accept it.

"P?" will the online store grab the business of the entity store? "Yin Bo said," the customers of the fashion group online and offline are different, such as "YINER", the network will be more young.

We hope that more young people will pay attention to our brand.

Many college students like PSALTER poetry very much, but the price will be more expensive for them, so its network contribution is more suitable for them.

We didn't do any online stores before. Now we know clearly that the offline counters have formed fixed customers, customers have already split up, some are pursuing the fast line, others are pursuing the low price and convenience on the line, so we are good at every investment.

"P > the chairman of Shenzhen Lian slave Fashion Co., Ltd., chairman of Lin Tinglan, said:" clothing enterprises should give full play to the radiation effect of online stores, not just dump stocks, online consumers can only develop products for online consumers and can be used as a test under the line.

On line, what is good selling is based on its click through rate and sales volume.

Of course, the use of online driven sales is the most desired result of clothing companies.

so it seems that the release of inventory pressure by clothing enterprises will continue to exist with the help of online shops, and some new attempts by garment enterprises may bring new business opportunities.

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saving money is the first costumes expense still takes the lead.

then, will consumers be grateful for the painstaking efforts of the clothing enterprises? Will they only pay attention to the low priced "brand goods" when shopping online?

There are also many similarities between the feedback information obtained by : Generally speaking, on the eve of large sales promotion activities, the number of consumers who engage in online shopping will be slightly depressed no matter after 70, after 80 or after 90; and once the sales promotion begins, the number of consumers and the amount of consumption will rapidly increase.

This also reflects from a certain angle that users' online shopping is "premeditated". They will save the short-term demand for shopping to the right time to release it, which conforms to the standard of rational consumption.

log on some shopping websites, and found that there are many similarities in many special sales sites, including the sale of famous brand high-end products, usually using flash buying mode, such as a well-known shopping website automatically emptied shopping cart for every 20 minutes of unpaid orders.

In some clothing brand shops, there will also be occasional or long-term promotion, which is usually limited to panic buying.

Li Ting, who works in a foreign company in Beijing, will stay at the computer 9 o'clock every night at P.

"A hundred good shirts, ZARA skirts, and a pair of socks of the Sousa" add up to only 500 yuan, and they can get faster soon! "Look at the three" brand goods "that have been put in the favorites, and Li Ting is waiting for 10 o'clock shopping page to buy" two words "discoloration.

Like P Li Ting, many online shoppers have developed the habit of regularly browsing online clothing sales.

"Such as Juhuasuan, Dangdang, Taobao, these are in my online shopping favorites."

Shen Bin, who has been online shopping for 7 years, told reporters that he would shop at least two times every week on this type of e-commerce website. He bought almost every a target= "_blank" href= "http://www.91se91.com/" > clothes "/a" for every shopping.

in Beijing magazine, Qian Jia has a monthly income of over 10000. "The cost of clothing and accessories is greatly increased" when the position changes.

Qian said that when he first joined the office, he did not pursue clothes brands too much, but now he can spend more than 3000 yuan a month on clothes and accessories.

survey data show that the proportion of spending on clothing added to the 70, post, and post-90s is 18%, leisure and entertainment accounts for 16%, and human contact accounts for 12%.

70, after 80 and 90, the styles of buying clothes are different.

What are the changes in consumption demand after p? 70, post-90s and post-90s? In the interview, 70 and Post-80 consumers indicated that they would pay attention to the matching of dressing, temperament and workplace status in their daily work and life. They usually chose clothing brand to be directly proportional to their position; while after 90, they thought that they should pay more attention to the freshness and vitality of clothing, and pay more attention to the change of quantity and style.

take the female consumer as an example, the sales of clothing, "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "cap and cosmetics category have been rising rapidly.

The survey shows that 70, 80 and 90 women do not choose the same products.

70 of the clothing products purchased by women in the last two years, comfort and classic two key words occupy an important position. Nearly 40% of the clothing items they buy are related to these two words. After 80, women prefer fashion and Korean style. Those who search for these two words are more than 31% after 70. For girls after 90, it is difficult to find the style that they always appreciate in addition to the fresh school style of campus life. Keywords often change frequently.

, it can be seen that whether the network is dedicated or tested, clothing enterprises can only get rid of the dilemma of genuine "cabbage prices" only when they have more "ground air".