Wu Shang Changed From "Old Man" To "Upstart", A Pioneer Of Modern Business.

< p > from the B exit of Bao Tong Temple Station on metro line two, the shining facade of Wu Shang Trade Plaza is now in fashion and bright.

In the past 17 years, the "old class" department store in the street area of the Asia Trade Plaza has been upgrading and upgrading continuously through its brand structure, service mode and consumption environment.

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< p > < strong > the pioneer of modern business in Wuchang < /strong > /p >

< p > reviewing the history of modern business development in Wuchang, "Asian trade" is the two word that can not be broken.

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< p > December 28, 1996, the Asian Trade Plaza settled in the street mouth, breaking the Central South commercial building in Wuchang's dominance.

After 5 years of operation, Asia trade reached the top four business teams in the whole city and the top 50 business people in the country. The total sales volume was 2 billion 900 million yuan, and the sales of shopping malls in the city ranked second, only in the second place.

In September 12, 2002, the Wuhan business community boss Wu Shang Group and the Wuchang commercial "black horse" Asian Trade Plaza realized the "strong combination" and the Wu Shang Asian Trade Plaza was born.

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In the early days of the opening of the P, the Shang Trade Plaza continued to maintain the original business characteristics of the "Asian trade", with the mass consumption centered on "mid-range, high and low supplement". The commodity, the environment, the overall atmosphere and service standards should strive to internationalize.

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< p > the demonstration effect of the rise of the martial arts trade in the street mouth is remarkable. In 2003 and 2005, Qun Guang Plaza and new world department store successively entered the street mouth, and the business circle of the street and mouth was initially formed.

Fierce competition, as a pioneer of modern business in Wuchang, Wu Shang Asian Trade Plaza continues to move forward, showing the magnificent structure of the Gemini constellation, bringing together fast-food industries such as McDonald's, KFC, Kawei Food City, Japanese cuisine, five star cinema, wedding photography, beauty salons, bowling alley and other leisure industries, forming a "one-stop" multi-functional shopping center with shopping, eating and playing together.

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< p > < strong > three "new" to realize the pformation of fashion department store < /strong > < /p >

"P", "middle class, high and low replenish", the time came to 2006, and the Asian merchants of Wu Shang began to have a new thinking about this positioning: the positioning of large and complete merchandise is still only a mass department store, without its own style, there is no core competitiveness.

In 2009, the new commercial plaza, which was upgraded to about 20000000 yuan, was officially unveiled from mass department store to fashion department store.

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During the period of < p > three, the pformation of Wu Shang Asian trade was embodied in three "new", new brand structure, new service mode and new consumption environment.

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< p > brand structure, Wu Shang Asian trade has adopted the international second line plus the domestic first line brand introduction strategy, altogether introduces the first line fashion brand more than 200, eliminates 280 middle and low end brands, the brand renewal rate is as high as 80%, three big theme pavilion gold jewelry Museum, the youth girl hall and the fashionable leisure hall, the Hongkong SASA cosmetics shop, Watsons and so on the makeup brand collectively is dressed up, the half autumn Shanxi restaurant, the Cang Qiao family cuisine and so on the famous dining shop comes to help.

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< p > service mode, the "three tone" service guidelines issued by Wu Shang Asian trade, namely, "customers come to the shop to welcome the sound, leave the sound of delivery, and the introduction of the reception" is the code of conduct followed by every employee.

Constantly strengthen information communication with VIP, improve the VIP backstage database construction, and accurately VIP customer service to people.

Wu Shang Asian trade adhere to quality management, create an efficient management team, with characteristic services to stimulate consumer groups, enhance service capabilities.

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< p > consumption environment, Wu Shang Asian trade restores the layout of the entire store, and the tideling atrium withdraws from the historical stage. The dark grey floor tiles on the first floor are replaced by high-grade bright yellow marble. The floor tiles of the two to four floors are replaced by white high-grade tiles, and the sky and stigma are redecorated, and the shops are bright and bright.

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After P adjustment, where is the core competitiveness of the Wu Trade Plaza? The answer is mature women's clothing.

According to the relevant personage, after the elimination and adjustment in recent years, the brand of Matsu women's clothing has been upgraded. Small brands and Han faction brands are becoming less and less. The famous women's clothing brands both at home and abroad have settled in, and the sales scale has doubled 3 times before the adjustment.

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< p > < strong > > four concepts: create modern department store < /strong > /p >

< p > < strong > service-oriented people-oriented < /strong > < /p >

< p > in order to better serve the vast number of consumers, the Asia trade has continuously improved the service quality and marketing skills of salesmen, strengthened the professional skills and service level of front-line employees, implemented the "perceptive service", and through "pposition" thinking and in-depth contact with consumers, experienced and perceived consumers' needs, integrated with consumers' minds, and accurately grasped the consumption needs of customers.

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< p > < strong > strengthening industrial integration and creating a fashionable lifestyle in Jiangnan > /strong > /p >

< p > Asia trade has continuously strengthened communication and integration with various industries to provide consumers with a full range of high value-added services. It has created the premier shopping center in the central and southern business circle, which integrates dining, entertainment, movie city, SPA, fashion modeling and other multi-functional projects.

At the same time, Asia trade actively develops alliances and pboundary cooperation to provide consumers with a more diversified fashion lifestyle.

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< p > < strong > with the promotion of literature and business, < /strong > < /p >.

< p > Asia and trade, by promoting cultural activities, create a festival culture featuring Asian and trade characteristics, and launch various fashion theme activities.

At the same time, we should pay attention to social welfare undertakings, actively assume corporate social responsibility, and create a new corporate image of Asia trade.

We should pay attention to the promotion of personalized operation and cultural connotation, and achieve seamless docking between cultural activities and merchandising, creating a pleasant shopping experience for customers.

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< p > < strong > integration resource innovation strategy partnership < /strong > /p >

< p > Asia trade is constantly updating its business thinking, learning from the operation mode of high-end brand, repositioning the cooperation relationship with brand suppliers, grasping the negotiation skills and communication means of modern enterprises, and achieving the best combination of shopping malls, brand resources, staffing and target customers.

Asia and trade always uphold the business philosophy of win-win cooperation with brands, and serve the good suppliers as an important task to enhance the competitiveness of enterprises.

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