The "Ceiling" Of Amoy Brand Has Always Been A Controversial Topic In The Industry.

< p > the brand "ceiling" has always been a topic of endless debate in the industry, and the dispute over the business environment continues this year. Who can laugh until the end is still a mystery.

However, this curse will be broken in the next one or two years.

Following the CEO CEO announced by Zhao Yingguang, who has announced the goal of sprinting 1 billion 850 million yuan next year, the founder of CEO, Fang Jianhua, also announced that micro-blog's annual target was 2 billion.

< /p >

< p > Fang Jianhua made a statement in micro-blog: "all the middle and high levels unanimously decided that the annual sales target of the company in 2014 was 2 billion.

We are determined to shake the whole Chinese Internet and engage in the brand of big Internet retail, which is fighting for the dignity of the brand.

It's not just about the status of rivers and lakes, but also about our future.

< /p >

"P" and "2 billion targets" have attracted the attention of the industry.

Zhao Yingguang, also known as CEO, is also in micro-blog.

< /p >

< p > it is understood that last year, "double 11", Tmall women's top three strong for the split silk, Yin man, Korea, three homes have won the brand.

"Whoever takes the first place is not important. The most important thing is to preserve the status of the rivers and lakes and win the top three. Let's sing the National Anthem together."

Fang Jianhua once launched the campaign of "defending the brand war" in micro-blog that day, calling for the final battle against the Korean brand and the rip and silk trade.

< /p >

Under the background of the traditional brand shirtless Internet access, P has become more and more powerful.

The rise of the women's clothing category indicates that the Amoy brand will have greater action in the future.

< /p >

This year, in April, P released the "ten major strategic plans for 2013" to increase investment in product design and development and supply chain. The whole line of products will rise from standard to national standard. The original R & D team will expand to 200 people in 2013. Therefore, it has expanded the office area of the new product development center by nearly more than 3000 square meters.

< /p >

< p > the relevant personage disclosed to reporters that in addition to increasing investment in research and development, Yin man opened a new logistics park in Panyu, Guangzhou at the end of 2011, covering an area of nearly 20 thousand square meters, and laying out more than 1 billion of its sprint ahead of schedule.

< /p >

< p > in addition, the industry pointed out that last year, Yin man bought the "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "Chao" brand "initial phrase", although so far has not received a positive answer from EMMAN, but the Amoy brand "multi brand strategy" has quietly started.

< /p >

In recent years, taking advantage of the strength and stepping into the multi brand strategy has become the main strategy of the Amoy brand. The Korean clothing house has already reserved 7 sub brands, and it has officially acquired the Taobao fairs' NO.1 angel city this year.

The above said that at present, the brand has started the layout, and the scale of revenue will be no less than 10.

< /p >

< p > relevant data show that in 2012, the scale of China's online shopping market pactions exceeded 1 trillion and 300 billion, an increase of 66.2% over the same period. Among them, Tmall, which is located in Amoy brand, is still taking the lead in the market share of 56.7%.

< /p >

Yu Wei, director of Tmall < a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, revealed that with the change of market in 2013, many mainstream brands and mainstream consumers have come to Tmall. Tmall clothing will also have a new way of playing. From last year, Tmall's total paction volume in 2012 exceeded 200 billion, while Tmall Tmall a target= "_blank" href= "_blank" > clothing > industry exceeded 70 billion sales volume.

< /p >

< p >, on the other hand, the situation that the capital market is equally optimistic about e-commerce has also increased confidence in the one billion scale of the Amoy brand.

According to people familiar with the matter, they all have investment and access, and the amount of money they get is not less than one hundred million.

With the help of capital, the 1 billion 800 million of Han's clothes house and 2 billion of Yin man must be a tough battle.

< /p >