China Will Have 150 Shopping Centers Business Models Upgrading This Year.

< p > Jones Lang LaSalle released the market outlook of China's retail real estate. The report shows that the total number of shopping centers has reached a new high this year, and 150 shopping centers are expected to open. At the same time, with the changing market environment, shopping centers still have to face multiple market challenges and the upgrading of shopping center business models. It is expected that there will be a healthy growth situation in the second half of 2013.

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Below P, China's retail industry is undergoing pformation.

From the end of 2012 to the beginning of 2013, the growth of retail sales began to slow down.

According to the relevant data, at the end of 2012, only two or three retail stores in Shanghai and Beijing achieved sales growth, and sales growth rates in most stores decreased.

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< p > expect retail sales growth to pick up from the second half of this year.

Steven McCord, director of Shanghai research division of China's research division, commented that sales slowed last year, and it seems that consumer confidence has gradually improved since.

The government strongly hopes to promote the domestic economy through the promotion of domestic demand, which should have a positive impact on the retail industry.

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Deng Rushun, director of the retail Property Department of the Greater China region, P, said that the slowdown in the retail industry in 2012 was actually a warning to us.

It is believed that the development of retailers in China will be more cautious in the future and more in-depth and detailed analysis of each market will be conducted.

It is different from the strategy of focusing on expanding brand influence. At present, they adopt a profit driven development strategy.

We expect that China's retail industry will see a more healthy growth in the second half of 2013 and 2014.

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< p > < strong > there will be 150 shopping centers opening this year, < /strong > /p >

< p > according to the forecast of Jones Lang LaSalle, the total number of new shopping centers in China will reach a new high this year. In Beijing, Shanghai, Guangzhou, Shenzhen, Shenyang, Dalian, Tianjin, Qingdao, Zhengzhou, Xi'an, Xi'an, Xi'an, convergence, China, Hong Kong, China, Guangzhou, Shenzhen, China, and other 20 main markets, about 150 new shopping centers will open.

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Besides P, the scale of shopping malls is also expanding. The average area of new shopping centers will exceed 80 thousand square meters.

The global port, which will only open in Shanghai in 2013, will reach 320 thousand square meters, with a shopping area of about 4-5 square meters.

The "IAPM" will be located in Shanghai with an area of 120 thousand square meters.

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< p > Deng Rushun said that in the next three years, the new retail area in Shanghai will reach 3 million square meters, while Chengdu is expected to be between 300-400 square meters.

In addition, many emerging cities, such as Ji'nan, Hefei, Kunming and Changzhou, are also building a large number of retail real estate projects.

This will be the development trend of China's three or four tier cities in the next few years.

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Nowadays, retailers have more choices in store location than in the past. Therefore, it is particularly important to make reasonable decisions. P

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< p > < strong > shopping center business mode needs to be upgraded < /strong > /p >

< p > with the opening of a large number of new shopping centers, the competition for high quality retailers will become increasingly fierce.

Faced with the pressure of competition, managers must make efforts in the following aspects: shopping mall design, passenger flow, tenant combination, theme, customer base and market positioning, so that the mall can stand out in the same industry.

This also means that high quality retail asset management can make shopping malls go further in fierce competition.

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< p > in addition, with the development of e-commerce, the adjustment of shopping centers is also increasing. Especially the low-end < a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" brand shop, consumers are very sensitive to price, and most of them turn to online shopping.

Shopping center operators began to look for new ways to deal with the challenges brought by online retailing.

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< p > shopping center can increase passenger flow by adjusting the proportion of merchants who can not consume online, such as entertainment, service and catering industry.

Over the past two years, in some scattered areas of Shanghai, the proportion of non traditional retail elements (catering, entertainment and services) in shopping centres has increased from 30% to 33%, and the proportion in new shopping malls increased to 45%.

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< p > Mai Zhewen said that non-traditional retail elements such as entertainment, service and catering industry are becoming an increasingly important part of the tenant portfolio.

The owners of some shopping centers have formulated a strategic priority plan to use 60%-70%'s retail space exclusively for dining and entertainment, such as cinemas, game rooms and Cara OK hall.

In addition, they actively introduce many dedicated tenants, such as early education centers, English training institutions, beauty and fitness centers, etc.

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Under the trend of building "lifestyle oriented" shopping centers, the proportion of catering industry and entertainment industry is higher and higher. < p >

Dongyuan 1891 in Chongqing and SOHO Renaissance square in Shanghai are new shopping center representatives focusing on catering industry. Zhongsheng world mall located in Shanghai Minhang District is a typical shopping center focusing on service industry.

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