Shenzhen Has Initially Formed An Important Gathering Area For High-End Women'S Clothing In China.

< p > big wave fashion creative city (< a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > base) is one of the six major industrial zones of "one axis and nine zones" in Longhua new area, and is also a demonstration base for the pformation and upgrading of the city's foreign trade.

Since the establishment of the New District, with the strong support of the municipal Party committee and the municipal government, the big wave fashion creative city has initially formed an important gathering area of high-end women's clothing in China with its unique location advantages and industrial advantages.

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< p > < strong > basic condition < /strong > < /p >.

< p > big wave fashion creative city (clothing base) started construction in 2003. It was one of the six traditional industrial clusters planned by the municipal government at that time.

The original Baoan District Longhua town land acquisition 1 million 460 thousand square meters, divided into two phases for planning and development.

Among them, the first phase planned 1 million 80 thousand square meters, introduced 22 well-known domestic clothing enterprises, the two phase was the headquarters functional area, and planned 380 thousand square meters, planning and constructing the public service platform of clothing, clothing Institute and other facilities.

After the establishment of the Longhua New District, the city planning and Land Commission will plan the 4.76 square kilometers area of the northern section of the big wave sill in the first phase of the park, and plan it as the pilot area of the urban development unit of our city.

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P > at present, the first phase has Huaxing, Ying Er fashion, Carl Dun, von Sino, Song Li Si, Shi Qi Li, Ben Ni Shi, Hao Hao and other 8 enterprises to take the place of production, and at the same time led the music department (38 weeks), Niang Zi Jian, Long Tong, thirteen Chai and a number of fashion creative headquarters enterprises to move into the park and put into operation. The 6 enterprises of Mass Phil, Hai Jun, Mei Bao, Mu Lan, ye, Morgan and other 6 enterprises are going to go into production. The 8 enterprises of Heng Yun, AI Tai AI, Tai Ming, Meng Shi, Fei Shi Si, Shi en, man Qi, lady house and so on are planning to start construction. <

In 2012, the output value of the core area exceeded 1 billion 200 million yuan, and the output value of the related industries in the big wave fashion creative city area was nearly ten billion yuan.

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< p > < strong > the gorgeous turn of garment industry < /strong > < /p >

< p > Longhua new area is a large industrial area in Shenzhen. In order to promote the pformation and upgrading of the garment industry in the traditional and advantageous industries, the new area has guided the enterprise to pform from the garment manufacturing industry to the brand fashion and creative industry through the visible hand of the government.

A number of domestic brands with core competitiveness have been developing steadily. Shenzhen's local brands have gone out of nearly 1000, and the ability of independent innovation has been gradually improved. It shows high output value, high profits tax, high talent gathering, low carbon and environmental protection "three high one low" industrial development trend, and the creation ability of brand value is gradually improving.

The fashion industry with the clothing industry as the core has developed into the forefront of China's large and medium-sized cities, leading the trend of domestic fashion and promoting the overall development and profound pformation of the fashion industry. It is a strong witness to the success of the reform and opening up, industrial pfer and industrial upgrading.

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< p > in recent years, with the increase of labor, price and raw material cost, the fierce competition in the clothing industry and the government's spare no efforts to guide, Shenzhen garment industry, especially those based on the base of the park, deeply realized that simple supply, sample adding and OEM production are difficult to realize the sustainable development of enterprises. We must rely on our strong manufacturing advantages, rely on government policy support, build R & D teams, expand marketing channels, create high value-added brand, and realize the pformation of industrial pformation and upgrading.

Facts have proved that a group of enterprises represented by the clothing base has achieved three steps of development: first, reduce the burden and light up the battle.

In order to speed up the construction of the fashion creative city in Longhua New District, Longhua New District has formulated some measures and Implementation Rules for speeding up the construction of the big wave fashion creative city, giving preferential policies in terms of the headquarters of the fashion enterprises, infrastructure, park matching, brand building, technological pformation, and market expansion, etc.

After putting into operation, some enterprises have turned over their output value in the same year, and they have made great efforts for the next development and concentrated resources.

Two is to enhance the quality and grade of the original brand and create "Shenzhen quality".

Under the guidance of the government, enterprises have gone abroad and participated extensively in the national sales fairs. For example, the four major international fashion week (festivals), Beijing, Shanghai, Guangzhou and Shenzhen four major clothing (trading) weeks, etc., won the market with the excellent Shenzhen brand quality and reputation, expanded the brand influence and gradually moved towards the high-end. At present, the clothing brand represented by our city women's clothing occupies half of the domestic clothing counters, and the market situation is gratifying.

The three is the magnificent turn from traditional manufacturing to fashion and creative industries.

We should strengthen the polymerization effect of fashion culture, organize fashion culture activities such as "big wave Cup" national dress design competition, Cup New Silk Road International College Fashion Festival, expand and enhance the visibility and influence of big wave clothing base enterprises, enhance the attractiveness and cohesion of fashion culture, and promote the development of brand, internationalization and fashion of garment industry in Shenzhen.

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