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Integrating The Industrial Chain To Inject New Impetus Into The Original Children'S Wear Brand

2013/7/7 11:26:00 37

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Children'S Wear Brand Children'S Wear Brand

recently, the third China ten children's wear brand selection was held in Beijing.

Beijing Carmen a target= "_blank" href= "http://www.91se91.com/" > dress < /a > the water boy brand, the paramount brand of Beijing partrand limited liability company, and Dongguan Tianxiang Garments Co., Ltd.'s brand of pencil club and so on.

"China's top ten children's wear brands" is sponsored by China's a target= "_blank" href= "http://www.91se91.com/" > clothing /a Association, aiming at strengthening the brand awareness and intellectual property protection awareness of Chinese children's clothing enterprises, and further expanding the social awareness and social influence of Chinese original children's wear brands.

"China's ten children's wear brand" activities have been held successfully since the two session in 2006. A total of 14 brands have won the title of "China's ten largest children's wear brand".

Especially with the interaction and cooperation with major industries such as China International Fashion and accessories fair, more industry and media forces have joined in. The brand integration communication of "China's top ten children's wear brands" has also gone through the process from small to large, from simple enterprises to media resonance propagation, from magnifying brand benefits to pursuing brand quality.

new impetus for brand new children's wear brand

"China's top ten children's wear brands" Award activities have injected new impetus to the development of Chinese original children's wear brands, expanded the social popularity and market influence of Chinese original children's wear brands, accelerated the brand process of Chinese children's clothing industry, molded the industry model, regulated the order of market competition, and avoided the vicious competition between brands.

At the same time, this activity enables consumers to have a clearer understanding of local children's wear brands and has a clearer selection criteria.

In order to further gather the dominant enterprises in China's children's wear industry, analyze the problems existing in the development process of the Chinese children's wear industry, find the correct way to develop the brand in the future, reshape the core competitiveness of the industry, and guide the overall progress of the Chinese children's wear industry to achieve rapid and healthy development, the Chinese clothing association has also held three "China's ten largest children's wear brand entrepreneur Salon" activities in P.

Through the holding of salon, Chinese children's clothing enterprisers formed the resultant force and cohesive force, reached a consensus and sought common progress.

in fact, the selection of "China's top ten children's wear brands" is only an introduction and platform for the Chinese clothing association to promote the development of local children's wear brands.

the joint promotion of "China's ten children's clothing brands" during the China International Clothing and accessories fair, the launching of China's ten children's wear brand entrepreneur salon, and the cross industry cooperation with the media, business, capital and industrial chain. These interactive cooperation will create a three-dimensional and powerful service network for the development of Chinese local children's clothing brand and form a joint power source.

according to the organizers of the "China top ten children's wear brand" selection organizer, the third "China ten children's wear brand" selection campaign was launched in December 2012, with three children's clothing, small medium children's wear and teenage clothes three age groups.

This age group is also the first attempt of the organizers.

this way of grouping, on the one hand, in order to allow more local children's wear brands to participate; on the other hand, guide the brand to correctly segment the market and realize professional operation.

This competition has attracted many famous children's clothing brands in China.

at present, domestic children's clothing brands are concentrated in small and medium size children's clothing, while infant and junior clothing brands are few and weak, and the new market demand is expected to be satisfied.

in addition, only by cutting the market deeply can we really understand thoroughly the needs and purchase choices and preferences of the market segments, so as to create a clear personality and a rich sense of cognition. Only in this way can enterprises clearly identify their own positioning and make the whole enterprise form a strong resultant force.

integration industry chain upstream and downstream resources /p >

it is reported that the enterprises participating in the brand evaluation must be registered in the administrative department of industry and Commerce in People's Republic of China, and are the original brand of Chinese children's wear. In principle, the enterprises shall be the members of the China Apparel Industry Association's children's wear Specialized Committee.

the non Chinese clothing association children's wear Specialized Committee member unit's participation can be recommended by the children's wear Specialized Committee two or more vice chairmen.

at the same time, the brand must comply with the relevant provisions of the product quality law, the consumer rights protection act, the trademark law and the regulations on the administration of members of the China Apparel Association. The trademark used to evaluate the brand should be registered for five years in principle.

within the past two years, the brands that were judged to be unqualified products by the municipal garment inspection departments above the municipal level (including municipal level), the brands that the consumers showed more serious product quality problems, the brands with operating losses since 2010, and those directly or indirectly using the trademarks of the state (territory) (excluding Hong Kong, Macao and Taiwan) trademarks could not be declared.

uphold the principle of fairness, impartiality and market inspection. The Organizing Committee of the third China ten children's wear brand selection committee invited experts from the clothing industry, associations, advisory bodies, business, media and other experts to form an accreditation committee.

And through on-site review and expert review meeting, market investigation and other deliberation procedures, a total of twenty-two brands were evaluated.

it is understood that the "Ten Chinese children's wear brand" announced in 2013 is valid until May 31, 2016.

Since 2013, the title of "China's ten big children's wear brand" is published, the title of "China's ten big children's wear brand" published in 2010 is no longer valid.

according to the relevant person in charge of the organizers of "China's top ten children's wear brands", it will introduce a special column in the industry media and social media to make a long-term thematic report on the children's wear brands. During the 2014 China International Clothing Fair, the organizer will also carry out joint promotion and carry out docking activities, so that the children's wear brands and children's wear agents and children's wear children's clothing will be joined.

At the same time, the organizer also plans to carry out the collective promotion of the ten children's clothing brands jointly selected in Tmall mall to form brand influence and reduce the cost of brand operation. P

nowadays, the selection of "China's top ten children's wear brands" has become a great event in the annual Chinese children's clothing industry. Regardless of the selection process itself, brand influence, the integration of selection activities, the three-dimensional communication platform of prying, and the ability to integrate the upstream and downstream resources of the industrial chain, there will be a new breakthrough to bring the brand value to the enterprise.