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Two Major Projects Put Into Operation To Increase Scale Advantage, Independent Brand RAX Revenue Surge

2013/7/7 11:34:00 21

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Thailand shares 2012 annual report shows that during the period, the company achieved operating income of 339 million yuan, down 13.48% compared to the same period last year, mainly because the customers adopted the multi product and small batch order mode. The decline in the single order quantity led to a reduction in the utilization of the company's capacity, and the decrease in the price of raw materials also led to a corresponding decline in the price of the products.

The operating cost decreased correspondingly due to the drop in revenue, which was 263 million yuan a year, down 14.11% from the same period last year.

Net profit attributable to shareholders of listed companies was 62 million 645 thousand and 400 yuan, up 57.86% over the same period last year, mainly due to the larger government subsidy granted by Anqing subsidiary.

the top five customers account for 66.92% of sales,

Tai Ya shares is the largest sports enterprise in Quanzhou, namely a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > sole enterprises. It has established a marketing network centered on Quanzhou, and its main customer groups are well-known sports brands in China.

Compared with ordinary enterprises, brand sports shoes enterprises are more concerned about product quality and style, have higher requirements for the function and design of sole, and are willing to pay higher cost, which lays the foundation for the company's higher gross profit margin.

During the period of , the manufacturing revenue of the company was 327 million yuan, down 16.45% compared to the same period last year, gross profit margin was 22.02%, up 0.01% compared to the same period last year, wholesale and retail revenue was 11 million 570 thousand yuan, up 5734.66% over the same period last year, and gross profit margin was 39.04%, down 14.06% from the same period last year.

EVA sole revenue was 221 million yuan, down 14.69% compared to the same period last year, gross margin 21.33%, reduced 0.02% compared to the same period.

PH sole revenue was 91 million 424 thousand and 500 yuan, down 14.11% compared to the same period last year, gross margin 23.79%, reduced 0.6% compared to the same period.

PU sole revenue was 13 million 950 thousand yuan, down 30.39% compared with the same period last year, and gross profit margin was 21.44%, up 1.3% from the same period last year.

In 2012, XTEP was the first largest customer in the company, with sales of 84813031.14 yuan, accounting for 25% of the company's annual sales volume, Hongxing Erke ranked second, sales of 65025691.08 yuan, sales accounted for 19.17%, Anta ranked third, sales volume was 35602226.96 yuan, sales accounted for 10.49%, gold lake ranked fourth, sales 23468801.48 yuan, sales accounted for 6.92%, and sales of human beings ranked 23468801.48, sales accounted for $second, and sales accounted for P.

These five customers account for 66.92% of the total sales of the 2012 companies.

However, it should be pointed out that the company is a designated sole supplier of XTEP and Anta processing plants, and contracts and settlement with these processing plants are independently signed. Therefore, the sales of processing plants are not included in the sales statistics of Anta and XTEP.

the company has been focusing on R & D investment, and has been listed as a development partner level supplier by Anta, XTEP, Hongxing Erke and del Hui.

R & D investment of 13272785.24 yuan, accounting for 3.91% of revenue, new research and development projects include ejection foam rubber soles, high modulus rubber sports soles, T-RB special rubber soles, oil resistant anti-static rubber soles and so on.

During the period, the company received seven national invention patents and one utility model patent, and applied for three invention patents and six utility models patents.

P said that the company will continue to enhance its product innovation and R & D capabilities. On the basis of improving the quality of the original products, it will focus on developing various functional and environment-friendly soles, enhancing market competitiveness and improving the company's profitability.

> the two major projects have been put into operation to increase their scale advantages: /p >

as a supporting enterprise serving brand movement enterprises, the production capacity is very important.

The company's annual investment project "20 million pairs of sports shoes sole project" and the "Anta Industrial Park annual 20 million pairs of sports shoes sole project" are the company's business plan to achieve the development strategy.

the total investment of Anqing Tai Ya project is 164 million yuan. It is located in Anta Industrial Park, Anqing, Anhui province. It has been basically completed in April 2013 and has been put into operation in April 2013.

The project is mainly for Anta shoe sole matching production. In the same year, it was expected to achieve 10 million pairs of capacity. In 2014, production capacity was expected to be 15 million pairs, and 2015 production capacity is expected to be 20 million pairs.

the total investment of Huian project is 132 million yuan, which is the EVA and PH sole production line with an annual output of 20 million pairs.

EVA and PH are the most mature application materials for sports soles. At present, there are no new materials to replace EVA and PH. In particular, the PH soles have better performance in brand sports shoes because of their excellent cushioning, light weight and good elasticity.

because the project is affected by the planning route of the Quanzhou bay cross sea bridge, it is re built.

After Taifeng's acquisition of land in Fujian, the project was put into construction immediately, and the project was completed by about 70% at the end of the project.

Due to the delay of the construction schedule, the project could not be put into production as planned. Fujian Taifeng began to purchase some equipment in October 2012, temporarily borrowed parts of Jinjiang and Taya, the company and its subsidiary, and began to put into operation in January 2013.

This part of the new capacity is mainly for the company's major customers digestion, such as Anta, XTEP, Hongxing Erke, noble bird, gold lake, del Hui, 361 degrees, the proportion of its procurement still has room for improvement; in addition, such as the dragon, PEAK, Jordan and other brands in the future to increase the order space is also very large.

with the production of two "20 million pairs of sports shoes sole project", the gradual release of the company's capacity will make its scale advantage more obvious, and the sales scale of the company will achieve a larger growth.

Tai Ya shares said that with the decline of the 2008 Olympic Games on the domestic sporting goods brand and the expansion of sports enterprises after three years of crazy expansion, the problem of single store profit decline and high inventory in 2012 was obvious, and the industry growth rate slowed down further.

Next, the company will give full play to the advantages of R & D, high quality customers, strengthen strategic cooperation with quality customers, occupy a larger market share, maintain stable development of EVA and PH sole products, improve its market share and competitiveness, and carefully implement investment and super fund-raising investment projects, and consolidate the leading position of the company in sports shoes soles industry through expanding production capacity, developing new products, introducing talents, market development, improving organizational structure and improving management efficiency.

the first business pointed out that after the rapid growth of the previous years, the sports brand industry has entered the stage of platform integration, and the integration of industry pattern and brand concentration are inevitable.

With the development of two recruitment projects, the company's technical content of products has been further improved, its scale advantage is more obvious, and its strength with Anta has further enhanced the competitiveness and leadership of the company in the sports soles industry, and is expected to become an integrator of the sports shoe sole industry.

micro outdoor independent brand RAX income increased sharply /p >

Less than P, Thailand shares not only want to be a leader in the sports soles industry, but also directly participates in the retail brand competition.

July 2011, it invested 30 million yuan to set up a wholly owned subsidiary, Xiamen Rui hang Agel Ecommerce Ltd, and set up an outdoor brand RAX.

In December 2011, the product was formally launched, through the online shopping platform like Jingdong mall and Taobao, the market realized revenue of 198 thousand and 300 yuan and a loss of 2 million 25 thousand and 200 yuan.

RAX is currently the main brand concept of "light travel, micro outdoor".

After more than a year's development, in 2012, it formed a more stable sales channel, efforts to improve the design level, expand product breadth, and implement a fast supply chain mode, effectively reducing the risk of shortages, broken codes or inventory backlog in the sales process.

In 2012, its revenue was 11 million 552 thousand and 400 yuan, a sharp increase of 5735.02% over the same period last year, and its gross profit margin was 39.02%, down 14.08% from the same period last year.

Thailand shares said that as the traditional sporting goods industry entered the adjustment stage, more and more sporting goods companies locked the development direction in the outdoor products industry, and prepared to compete with professional outdoor brands, making the competition of local outdoor products market extremely fierce.

With the influx of more and more sports brands, the concept of outdoor will be understood by more consumers, and the whole industry will continue to heat up.

the company will intensify the building of outdoor sports brand, and develop a network retail mode mainly based on the "network retail self operated + network distribution channel". With the company's strong sole manufacturing, research and development ability and the regional advantages of whole shoe processing in Fujian area, through the deep cooperation partnership with all platform channel distribution websites, the RAX brand will be built as "the first brand of micro outdoor".

first business pointed out that for the first time, the company was involved in brand operation, terminal retail channel management and e-commerce operation. It is expected that three years will be able to find out more successful operation experience and talent team, so RAX can hardly make any contribution in the short term.