Home >

Wanda Department Is More Comfortable, More Technology And Consumer Experience.

2013/7/7 16:50:00 26

??? 日本語 Fran?ais English 中文

Wanda Department Store Wanda Department Store

sales and profit doubled in 2012 when China's department store industry entered the depression of winter. Wanda Department Stores kept 17 stores in the same year, and the same store sales increased by 32% year-on-year, and maintained the first place in the department store expansion rate in the past four years.

comparing the efficiency of the leading enterprises in the domestic department stores nowadays, if sales amount to 10 billion yuan for the demarcation line, Maui department store, Jin Ying department store, Baisheng department store, new world and so on have been used for 14 years, and intime department store has also spent 12 years, almost spent Wanda Department store two times or more.

As of the end of July 2013, Wanda Department store has formed a total of 64 stores in more than 50 cities covering the whole country, and the number of stores has left behind Jin Ying, Mao ye, Yintai, Baisheng and other leading department stores in the past.

According to the plan, by the end of 2013, Wanda Department store will be increased to 76 stores, with an area of more than 2 million 350 thousand square meters.

At that time, Wanda Department stores will be worthy of the industry scale champion.

Less than 6 years, Wanda Department Stores took less than p to reach this coordinate.

Wanda Department Stores speed up the industry to shout "/strong < > /p".

China's department store industry has entered a period of adjustment.

From the rapid expansion of the horse race enclosure to the targeted layout of the three or four line cities, more and more domestic key department stores begin to look for and explore new paths suitable for their own development.

in the industry view, the expansion speed of Wanda Department stores has already made it difficult for other department stores to match, but the reality is that the expansion of Wanda Department Store is still accelerating.

according to the plan for the next five years revealed by Wanda Department store, Wanda Department store will add more than 20 stores annually in the next 5 years starting in 2013, and plans to open 130 stores nationwide in 2015, with a business area of more than 3 million 600 thousand square meters.

This means that in the next three to five years, the scale and speed of Wanda Department store will exceed five years ago.

from the current development pattern of domestic department stores, the trend of urban suburbanization, new development and the pfer of second tier cities to three or four tier cities has begun to appear.

In recent years, the speed and sturdy attitude of Wanda Department's expansion on the whole line is amazing. In addition to seeing the Wanda Department Store in a second tier city such as North Canton, Chengdu, Chongqing, Nanjing, Wuhan, Xi'an and Harbin, it is very easy to find Wanda Department Store in Quanzhou, Ningde, Putian, Taixing, Taixing and other four cities.

aiming at the market sinking trend of department stores in the future, the purpose of Wanda Department's expansion to achieve "card position" is clear.

It is understood that the "city complex" built by Wanda Plaza is often the local landmark in the local cities, and the chain nature of Wanda Department stores and the department store category can be closely linked with local consumers, making Wanda Department's ability to attract customers in the local area super strong.

The location advantages of Wanda Department stores are generally comparable to those of other intranet.

and there is also a saying in the industry that the other small department stores are difficult to enter within three to five kilometers from Wanda Department store. The black hole effect mentioned in commercial theory is particularly evident in Wanda Department store.

integrated marketing makes consumption diversification /p >

The problem facing the Department Store P is not only the rise of property rents, but also the urgent need to solve the problems in the department store.

the key to whether Wanda can continue to maintain rapid growth in the future is to see the integration capability.

An industry analyst said, "Wanda Plaza Hotel, cinema line, KTV and other formats, at a certain time, can become Wanda Department stores to attract passengers."

from the current situation and planning revealed signs, Wanda Department stores have begun to strengthen the overall integration capability.

In a series of Daqing events held before, Wanda Department has joined forces with other formats of Wanda Plaza to create a marketing feast for consumers, which is currently very difficult to operate in other department stores.

A department store responsible person said that Wanda Department Stores combined with other formats, not only to achieve the sharing of consumers, but also to make consumption more diversified.

For example, he said: "Wanda Department stores and Wanda studios unite not only for consumers to narrow the distance between department stores and theaters, but at the same time, many star resources of the cinema can be shared in the process of activities, and eventually become the driving force to attract tourists. The existing big stars, big players and hotels in Wanda Plaza are also like this.

The global integration capability of P Wanda Department Store is not limited to the interior.

With its own channel advantages, Wanda Department in the integrated marketing process in conjunction with customers is also more simple and effective.

"take Zhou Dafu as an example, where Wanda Department stores go, and where Zhou Dafu goes."

A person familiar with the matter told reporters, "the jewellery wedding festival to be held in the second half of the year is Wanda Department headquarters directly butting with Zhou Dafu headquarters. Once the communication is good, it can be rolled out across the country."

this is difficult for single department stores.

But the significance is not only here, Wanda store is providing consumers with a more diversified way of consumption through the combination of various formats with Wanda Plaza and the joint marketing process with customers.

At present, this method is very effective in attracting tourists.

"P > more comfortable and more scientific and technological, consumer experience supremacy /p >

with the increasing number of stores and the trend of pformation of quality, specialization and small Mall in department stores, the team management capabilities, cross regional control capabilities, and fine quality control of department stores will face a comprehensive challenge.

from the current situation, Wanda Department's internal reform has been carried out within the enterprise to enhance its reform capability.

Wanda will strengthen its headquarters management and control by strengthening the coordination of headquarters and regional stores and stores, building regional advantages, building efficient teams, establishing a perfect management system from top to bottom, strengthening information support and other interlocking measures, and Comprehensively Strengthening headquarters control and strengthening regional market operation capabilities to enhance Wanda's future business performance.

at the same time, Wanda Group will invest more in department store construction in the future.

From 2013, the connecting port of Wanda Department store and Plaza pedestrian street will expand from 13 meters to 24 meters.

After adjustment, Wanda Department store and Plaza will also achieve seamless connection, and the internal integration of Wanda Department store and pedestrian street will be further enhanced.

At the same time, according to the next 5 years' planning, Wanda Department stores will focus more on the area matching of stores, from the previous one size fits all, to starting from their own business, according to the location of each project and the consumption situation of the market, and practically plan the area and floor of the store.

In terms of environmental protection, technology and consumer experience, Wanda Department store will continue to increase its upgrading efforts to create a comfortable and humane experience environment, and work hard on customer experience and intensive management in the environment of P.

It is said that the new Wanda Department store will be equipped with the "fresh air system" in the future. Through the imported air filtration system, more than 90% of the PM2.5 will be filtered out. Customers who will shop in Wanda Department will enjoy more healthy air than outdoors. The heavy construction of "green construction project" will enable the temperature control function of Wanda Department to be intelligentized. By setting up and realizing hierarchical management, even if the manager is in Beijing, it can control the indoor temperature of all Wanda Department stores in the country.

compared with the old department stores that have been in operation for over 10 years, the value of Wanda Department is just beginning to show.

As of July 2013, Wanda Department Store in Jiangsu Province, which has 11 stores and 9 stores in Fujian, has become a local department store leader. According to the market rule of department stores, stores that have opened shops for more than three years have begun to make profits, and Binhu Wanda Department store located in Wuxi, Jiangsu, has achieved profits in only a year.

these are just the tip of the iceberg in the five year plan of Wanda Department store, but the signal released is obvious: in the next five years, Wanda Department store will focus on business and market oriented planning and construction, not only maintain the high speed of expansion, but also close to another peak in the scale and sales.