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Wenzhou Clothing Business Structure: Online Famous Brand Online

2013/7/8 21:54:00 48

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Wenzhou Clothing Clothing Business Clothing Industry Clothing Brand

in the recent online shopping business performance, AOKANG < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > industry achieved nearly 218 million yuan, the Red Dragonfly Footwear industry was 145 million yuan, Semir a target= "_blank" href= "href=" > dress < 7 months to achieve 150 million yuan. In the era of e-commerce, the market advantage of Wenzhou's well-known footwear and apparel brands under online business has been gradually revealed online. 
 the pattern of electricity supplier: Online famous brand online is more powerful than /strong > /p >
 a few years ago, the new channel of electricity supplier spawned the rapid rise of the "Amoy brand", creating a performance "myth". When other grassroots brands dream of duplicating miracles, the famous brands on the line are online. With the accumulation of market dominance over the years, the "Tao brand" is unable to stand up for a while. 
Less than p ago, the annual report released by AOKANG shoe last year showed that the online shopping business grew rapidly, from the price competition to a richer brand shopping experience. The company's online shopping business realized revenue of 217 million 748 thousand and 900 yuan, an increase of 275.86% over the same period last year. This figure is close to the income of AOKANG shoe industry in the same year OEM business. At present, AOKANG men's shoes rank the second in Taobao's footwear sales ranking. 
 Red Dragonfly < a href= "http://www.91se91.com/news/index_c.asp > > shoe industry < /a > in a recent interview, revealed that last year the company's online shopping business income was 145 million yuan. The Red Dragonfly e-commerce company became a large taxpayer in Yongjia county last year. 
 in addition, < a href= "http://www.91se91.com/news/ > > Semir dress < /a > published in 2012 annual report, Semir apparel set up an e-commerce company, successfully opened up e-commerce channels, operating for 7 months to achieve revenue of 150 million yuan. 
 it should be said that the growth of the electricity supplier ecosystem has benefited from a lot of grassroots operators' fearless development, but the brilliance of the electricity supplier still needs to be written by the well-known brands under the line. Only 4 to 5 years before and after the launch of the well-known footwear and clothing enterprises in Wenzhou, more than 100 billion yuan of household electrical appliance business has been exported. 
 Electronic Commerce: brings the development space of the enterprise > /strong > /p >
 Wang Jianbin, vice president of the Red Dragonfly shoe industry, said that the feeling of e-commerce to the enterprise is that the development space is very large. For example, he said, when the red dragonfly and Jingdong mall discuss business cooperation, the first year business is rated at 5 million yuan. The Jingdong says Red Dragonfly brand will do 50 million yuan in the first year. The two sides later negotiated 30 million yuan. Unexpectedly, the first month's business volume was about 2000000 yuan. 
"P", "Deeremarchi" (Deal Madge) founder and Li Junhui from Cangnan, said that after last year, more and more offline brands aimed at the online crowd, specially designed and produced various products, which made a great impact on us. He said: "the other party is very rich and generous. As long as we have a casual promotion, a brand like us will immediately lose money. 
 electricity supplier concept: business essence understanding unceasingly deepens 
 the rise of the electricity supplier is based on the low marketing cost and the low sales price route. Because of this feature, the understanding of the traditional enterprises in the past few years to the electricity providers is often: e-commerce is a new sales channel, take a low price strategy, sell stock impulse to get a temporary economic benefit; or, the low price strategy of electric power will affect the reputation of the offline brand, so simply do not dwell on the electricity supplier, hold a conflict attitude; or, feel the new way of business, the enterprise is not familiar with the business, and dare not enter hastily, waiting to wait and see. But in the past two years, the traditional enterprises have deepened their understanding of the electricity supplier and embraced the new technology. 
 Wang Jianbin thinks that the essence of e-commerce is business, and the famous brands under the line have a series of business resources. This is the advantage of famous brands in developing electric business. In recent years, the brand that specializes in Online - the Amoy brand has been developing rapidly through grass roots. However, after the famous brands were launched online, the supply chain resources and excellent product design capabilities were brought to the online market, which led to the emergence of a large online sales market. 
 > a href= "http://www.91se91.com" > AOKANG shoe industry < /a > General Manager of electronic commerce to Wen Tao, the electricity supplier is not only a new channel, but also a push to the speed of the supply chain of enterprises. AOKANG online offline products also take different routes, and try many brands. The rapid development of AOKANG's electricity business stems from many advantages of enterprises, such as supply chain system, R & D, production collaboration, scale and management, as well as financial support for listed companies.