There Is No Doubt That The Price Of Down Jacket Has Increased In Winter.

　 Special stores are becoming less and less.

Yesterday, World Trade Plaza Down Jackets The anti season hot sales activities have attracted many people to rush to buy, including 70% of the 50 best-selling brands, including Yenil, Gao Tian, Burton, Hongrun, Adidas children's wear, etc. The marketing director said that in order to deal with this winter Down products There may be a substantial increase in price, a few months ahead of the joint brand set a promotion plan. "At least 44% off years ago, the style is very rich." Yang, who accompanied her daughter shopping together, wandered around a shopping mall in Ch'ing Jiao lake, and felt that his down jacket was not much. Miss Yang said that she had been waiting for summer to buy anti season sales of winter clothes.

Reporters then interviewed Wu Guang, Jianghan Road, Zhongnan road and other business circles to find that this year's special sale of feather clothing suddenly dropped. Zhang, a person in charge of a large shopping mall in Hankou, said that it may be related to the recent rise in the price of the down jacket raw materials. The mall did not sell special stores this year, and now only some individual brands have down season sales promotions. "Anti season sale is becoming more and more difficult. Too old fashioned consumers can't see it." Ho Chun Cheng, a wholesaler of Baima shopping malls, introduced several brands in Hanzheng Street. In the past few years, he made anti season special sales. He tried to wear down garments for fifty or sixty days. He sold at least ten pieces a day.

　　 Promotional prices generally rise

"A total of 5 stores sold throughout the morning, less than one person's sales per person last year." A down jacket shopper Xiao Chen told reporters that this year's counter season promotional efforts really did not last year, the activities have been carried out for 3 days, at present, the shop six shopping guide has not yet one person can complete the sales task of the day.

In addition to the exclusive stores, almost all down garment businesses have said that the price of the down jacket will rise this winter, and the styles will not change much. The promotion efforts in summer are not great. They just want to store the goods and wait for the winter to sell again. Hubei ice posture Clothes & Accessories Han Jixiong, general manager of the limited company, said that many famous brands' down jacket orders this winter have already gone down, but the rise of raw materials has brought great pressure to pricing. "It is true that there is a psychology of selling the old ones, mainly for the purpose of attracting people's popularity with the discount of the old ones for the new listing of new products this winter." Ho Cheng told wholesalers that the price will not be as low as in previous years. Some manufacturers have already announced that the down jacket sold in the past year can be sold at a minimum price of 99 yuan, and this year it will not be less than 199 yuan.

Similarly, reporters in Taobao also see most brands. Down garment The promotion price and the original price have not changed much, far less than the 200 - 300 yuan discount in the same period. The owner of a brand purchasing shop said this year that the price of down jacket was affected by avian flu, which led to the shortage of down material and no money from purchasing.

　　 Down jacket will definitely increase in winter.

"At this time of last year, businesses contacted us for supplies, but this year, suppliers have obviously reduced, and we have to look for goods everywhere." Que Zhiyong, director of Wuhan Yong Wei Clothing Co., Ltd. introduced that after the spring bird flu appeared, the supply of eiderdown was obviously insufficient. At present, it is the peak season for the purchase of eiderdown, but compared to the previous years, the market has obviously declined, and the purchase price has increased by more than 40%.

Because of the rising cost, he expects that the price of the down jacket this winter is at least 20% higher than that of the previous years. "But we dare not raise the price very much and worry about losing the market."

Wuhan clothing Liu Shuren, President of the chamber of Commerce, said that many local businesses have made preparations for both: pay close attention to the supply of down garments, and prepare alternatives such as cashmere and cotton clothes on the other hand.

Liu Shuren reminded consumers that when choosing off-season down garments, they should prevent the purchase of substandard products in addition to checking labels. Because the problem found in the use of a few months later, it has been over three packages.