Taking The Road Of Brand Is The Primary Task Of Shenzhen Garment Industry.

< p > Shen Yongfang told reporters that for labor intensive "a" target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry, the rising cost of inflation is a common headache for the industry. In particular, inventory cost is a "difficult problem" for testing clothing enterprises. Some garment enterprises can not afford to discount even if they are placed in stock in order to maintain their brand image. Finally, only after cutting off the signs, they can be sold at a price of several yuan a kilogram.

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< p > Shen Yongfang also told reporters that in order to create the era of "Shenzhen brand", she plans to replicate the "deep style" clothing base across the country, and is confident that she will "Shenzhen brand" enter Champs Elysees street.

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< p > < strong > labor cost advantage no longer: deep < a href= "http://www.91se91.com/news/index_c.asp > > clothing enterprise < /a >" relocation tide "< /strong > /p >

< p > Shen Yongfang told reporters that China is the world's "a href=" http://www.91se91.com/news/ "clothing power" /a ", but it is not" a powerful country of clothing ". Especially in recent years, with the rising prices of raw materials, manpower and logistics," made in China "is passing the era of low cost, and garment enterprises are facing the" challenges "of life and death. This is also true for Shenzhen, where the garment industry is at the forefront of the domestic industry.

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< p > "take labor cost as an example, the monthly salary of Shenzhen garment enterprises is around 4000 yuan, while in some Southeast Asian countries, the monthly wages of workers are around 500 yuan."

Shen Yongfang said, "therefore, for most of the garment enterprises in Shenzhen, domestic sales are better than export sales, and 80% of garment export enterprises in Shenzhen do not exist."

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< p > Zheng Hongsheng, general manager of the Shenzhen Organizing Committee for trade fair, told reporters that Shenzhen's clothing industry is currently being increasingly competitive from Vietnam, Kampuchea, India, Thailand and other neighboring production bases. Some enterprises also have the situation of factory relocation, including the relatively cheap labor force such as Jiangxi, Anhui and Sichuan.

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< p > "at present, only 20% of Shenzhen's clothing enterprises are better off, and the other four to 50% are at a loss, and more than 30% are struggling on the brink of life and death!" Shen Yongfang said.

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< p > < strong > inventory is a problem: from a few yuan to a kilogram to "burn up stock" < /strong > /p >

< p > Shen Yongfang said that although clothing profits are very high, the invisible stock cost is also a big "consumption" besides labor costs.

"As far as I know, the first line brand is less than a target=" _blank "href=" http://www.91se91.com/ "> clothing < /a >, it is good to sell 60%, so how to deal with such a large inventory, this is a problem.

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< p > President Shen Yongfang said, "for part a href=" http://www.91se91.com "> clothing brand < /a >, in order to maintain the brand image, even if it can not be discounted in inventory, only after cutting off the signs, it will be a pity to sell it at a price of several yuan a kilogram.

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< p > "in the past few years, some garment enterprises have also found that some clothing enterprises have changed their stock clothes as a new product in order to deal with the backlog of raw materials."

Shenzhen garment industry staff also told reporters, "more extreme way is that enterprises in order to vacate the warehouse, directly throw away or even burn up the stock, this is the last resort, but it is a case."

However, in the interview, Shen Yongfang also told the reporter a good news, "in order to solve the inventory problem of clothing enterprises, we are planning to set up an orter, specifically to help enterprises sell inventory products."

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< p > < strong > go out: copy the "deep style" clothing base < /strong > < /p > in the whole country.

Zheng Hongsheng, general manager of the Shenzhen Organizing Committee for trade fair, told reporters that "the most urgent thing for Shenzhen's clothing enterprises is to take the road of brand."

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< p > according to Shen Yongfang, in the pformation and upgrading of the garment industry, Shenzhen has not simply regarded it as a traditional industry, but based on creating a "fashion" industry gathering area to encourage enterprises to take the road of fashion design and brand export.

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< p > "why can't our Shenzhen brand enter Champs Elysees street? This is because their country has a generous subsidy to protect its brand."

Shen Yongfang said, "we can also follow this practice and make green lights for domestic brands in some large shopping malls, and leave them with the best position to support the development of these brands."

Shen Yongfang said, < /p >

"P >" in order to help Shenzhen clothing enterprises to establish brand, we still have another idea now, that is to replicate the "deep style" clothing base in the whole country, and even open the base to the vicinity of Champs Elysees street, build a Shenzhen Hotel, and place all the Shenzhen clothing brands there for display and sale.

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< p > < strong > short board analysis: lack of professional design talents < /strong > < /p >

< p > "shortage of professional designers is a short board of Shenzhen's garment industry."

Shen Yongfang said that although Shenzhen has many outstanding a target= "_blank" href= "http://www.91se91.com/" > designer "/a", but Shenzhen's clothing brand is still facing the bottleneck of high-end design talents, and the shortage of high-end talents is a major problem facing the current clothing enterprises.

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< p > "compared with the Yangtze River Delta, we have lagged behind in the clothing design. The important reason is that the Yangtze River Delta has many clothing colleges and universities, and has the advantage of talents."

Shen Yongfang said, "in Shenzhen, there are very few specialized fashion colleges and luxury design professionals, and the supply of professionals is in short supply every year."

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"P >" and reporters saw yesterday released the "China clothing industry brand road" survey results show that the lack of design, talent shortage has become a bottleneck restricting Chinese clothing to the international arena, more and more business owners realize that design talent is the key to the development of garment enterprises.

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Mr. P, manager of the personnel department of a large a href= "http://www.91se91.com" clothing enterprise, < href= >, told reporters that recruitment of high-end talents is difficult. Recruitment of high-end professionals in clothing industry is "more difficult".

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< p > < strong > related links: deep clothing trade fair this month curtain opening > /strong > /p >

< p > reporter learned that on the 11~13 day of this month, the thirteenth China (Shenzhen) International "a" target= "_blank" href= "http://www.91se91.com/" > brand clothing "/a" a target= "_blank" "target=" > "clothing trade fair" will be held in Shenzhen Convention and Exhibition Center.

According to the briefing, the static exhibition area of this fair is more than 70 thousand square meters, with more than 3000 booths. There are nearly 1000 domestic and foreign brand enterprises exhibiting, including many famous brands of clothing in China. At the same time, the exhibition also attracted brands from all over the world.

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< p > > for the first time this trade fair has set up "tide card and designer exhibition area" for the first time. Apart from that, the theme exhibition of "Guangdong fashion glasses base" which displays the new appearance of Shenzhen garment industry gathering base, the horizontal contact of the industry chain, and the exhibition of garment equipment such as the promotion of industrial upgrading will be presented one by one at the trade fair, conveying fashion attitude in different forms.

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