The Thirteenth Shenzhen Fashion Fair: Youth Tide

< p > Dong! Dong Dong Dong.

Dong Dong!

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< p > when the music sounded, 64 models dressed in black and white as the keynote of CRZ "+!" the concept of clothing rules arranged into a huge cube, 64 models of old music in their small squares dancing.

I believe you will stop for this pop music, the huge magic cube and the youth and movement of the model.

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< p > Yes, this is the creative display of the tide brand CRZ from the thirteenth Shenzhen a target= "_blank" href= "http://www.91se91.com/" > clothing /a trade fair.

In addition to CRZ, there are also low-key DEPOT3, as well as tide brands Adore.I.G.I, Wow To Go, Continued, FEVER, OUTER SPACE from many stars in Taiwan, so that the audience can feel the power of tide card.

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< p > here, youth, creativity and play are infinitely enlarged.

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< p > < strong > CRZ to a crazy youth declaration < /strong > /p >

< p > walk into the CRZ Pavilion will find more surprises. It is a crazy display of bold ideas, performance art, advocating "A Different View! Different answers!" and calling up the youth declaration.

The so-called light is not very popular, according to the mentality of the young people to design, to cater to the masses on the basis of adding tidal elements, is China Chao Rui < a href= "http://www.91se91.com/news/index_c.asp" > clothing mainstream brand < /a >.

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< p > "tide card is a sub culture in this culture can be whimsical."

Peng Che, his design director, pformed people's emotions and expressions into patterns, played cool creativity, put aside the dreary, boring and boring, and did not take the form of beauty.

CRZ extends the kidult image as the brand's icon in the elements of the game, and becomes the iconic pattern throughout the costume.

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< p > CRZ uses actions to show happiness, dreams, play cool and creativity. "Happiness is also a slap in the face!" this kind of time is playing a crazy question in the net. In the exhibition hall, the walls and the drums placed in the middle of the exhibition hall show the creativity of CRZ, which shows the concept of art.

Not only that, CRZ also made a special press conference at hall 9, taking the theme of "different jungle", extracting color from the forest, amplifying the insect pattern, encircling the forest, and turning the dream into reality.

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At present, CRZ has a certain degree of recognition in the market. It sticks to the style of color, pattern, joy and cold humor. The products cover men's clothing, accessories and underwear home, and the names of the tides are p.

"Although we are targeting the brand at the age of 25, ~35, the actual age of buying our products is very large, from the children to the seventy or eighty year old."

This makes Peng Che very strange.

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< p > in fact, there is no limit to youth. As long as the heart is always young, everyone can carry out the "tide" to the end. In the future, CRZ will also be raised to a higher level, and the goal will become China's first wave card.

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< p > DEPOT3 the trend from inside to outside is /p.

< p > compared with CRZ, DEPOT3 as a neighbor is low-key and introverted.

But the more delicate things we need, the closer we need to see them.

DEPOT3 brand creative director Wan Yi defines her brand as retro light fashion: "retro" is our constant DNA, while light fashion is like light music. It is a simplified and practical version, but it pays attention to the choice and comfort of original, < a href= "http://www.91se91.com/news/" > fabric > /a. Our style is emanated from inside and outside, rather than a specific market.

So if someone asks me, "which brand do we resemble?" I really can't find the answer.

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< p > hanging on the display wall of the exhibition hall of DEPOT3, there are a lot of recently used fabrics. At the same time, there are many splicing designs on the costumes. Two of them are displayed in turn to show the exquisite details and techniques.

"Good brands will ultimately need technological support."

DEPOT3 is like the personal epitome of Wan Yi - gentle, low-key, multicultural, literary plot, and quality.

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< p > the whole exhibition hall shows the exhibition space of modern art. There are also two dark rooms built with fabrics used for clothing, which play bicycles. This is also the inspiration for new products: "riding sports, Ralph Lauren has done such marketing activities, and we are looking for retro elements by looking at that period of works."

In addition, Wan Yi still has 100 years of development photos of the world men's clothing on the wall, restoring ancient times, nostalgia and full of historical sense.

The terminal of pop art studio designed by DEPOT3 is also reflected in the exhibition hall. "Light carving is a very fashionable concept now, magnifying it in the middle, providing a space with free breath and matching."

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< p > Mix&Match and Made For You are the dress ideas advocated by DEPOT3, providing the possibility and space for young men who want to play mashup.

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P > strong > tide brand alliance with creative talking < /strong > < /p >

< p > less creative design and concept of the pavilion, is it less interesting? NO! Only Chen Chien-chou, Jay Chou and Genie Zhuo are enough to have enough appetite.

Chao brand Adore.I.G.I, Wow To Go, Continued, FEVER, OUTER SPACE from Taiwan gathered together, each brand has different styles.

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< p > in which OUTER SPACE was founded by Circus Orchestra and CIRCUS ACTION host Leo in 2007.

OUTER SPACE all goods will write Made in OUTER SPACE, not Made in any country or region.

"This brand is a brand new creative possibility. We use the latest creativity in < a target=" _blank "href=" http://www.91se91.com/ "> dress > /a", for example, a group of "a href=" http://www.91se91.com "t" / "a" with lip patterns. Lovers like to hug and stick together, and the two lips are designed to match the feelings of lovers. When they hug, T-shirts can be sticky.

This becomes an interactive T-shirt and makes a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > more interesting.

< a target= "_blank" href= "http://www.91se91.com/" > designer < /a > Liao Renshuai.

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< p > Chen Chien-chou's hot blood brand is also showing. There are many creative products on the booth. The reason why this design is because Li Yige, one of the designers, hopes that the clothes that consumers wear is not only limited to good-looking, but also adds the story to the design: "the hot blood brand is a kind of humanistic concern. When wearing hot clothes, tell yourself," I want hot blood today. "

This is the brand of Jay Chou and the surf brothers. They attach great importance to tailoring. These clothes are not based on images, but also have an overall style.

Genie Zhuo's brand is the only female brand that we have exhibited on this brand. Its clothing is more feminine, and some elements of different styles of music are added.

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< p > tide card is a fashionable and fashionable thing for a time. "Tide" is also a symbol of young people. Now many elderly people can also be very street, very cute, very self, and tide cards are the way out for this group of people who advocate themselves. As long as there is a young heart, everyone can be young and everyone can "tide".

At this moment, let youth tide.

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