Export Shoe Enterprises Should Not Be Blindly Pessimistic

Skyworth Digital recently announced that its television sales in June this year increased significantly by 45.3% over the same period last year. Although sales in the domestic market dropped slightly by 1.1%, the sales of TV sets in overseas market increased by 268.9%. It can also be found from the data released that Skyworth's overseas TV sales in June last year were only 1 / 5 of the domestic sales. This year, in just one year, overseas sales have exceeded 3 / 4 of domestic sales. Data show that Skyworth's main market is rapidly moving overseas. The exchange rate of RMB was changed to RMB exchange rate of 276.7% against US dollar yesterday, which is the exchange rate of RMB exchange rate, which was changed to RMB exchange rate of 276.7% before the exchange rate reform. As a household appliance enterprise, Skyworth Digital is a typical export-oriented enterprise. In today's continuous appreciation of the RMB, according to common sense, exports should decline, but the fact of the performance announcement is just the opposite. However, Skyworth is not a case in point. In the past five years, the annual growth rate of China's home appliance export has reached 30%, and the growth rate in 2007 is still above 25%. This shows that the export-oriented household electrical appliances enterprises have maintained a high growth in total export commodities through industrial restructuring, automatic technological innovation and upgrading. With the acceleration of RMB appreciation since last year, export-oriented enterprises feel more and more pressure. Among them, the textile industry is the most representative. Under the multiple pressures of cost, labor force, exchange rate and tax rebate rate, many enterprises began to suffer losses. According to a report in the first financial daily today, "in Macy's, a clothing retail store with the highest sales in the United States, a large number of clothes produced in India, Vietnam, Bangladesh and other countries have emerged this year." however, "most of the clothes sold here were labeled" made China "two years ago. "Just in the past half year summit of China Securities Investment Fund International Forum, some guests put forward their opinions on the current situation of the rising RMB exchange rate. They thought that under the current situation, China should solve the problem of export recession by increasing domestic demand. In fact, after a careful analysis of the main industries of export recession, it is not necessary to take such a pessimistic attitude towards China's exports. From the current point of view, the most affected industries are textiles, clothing and footwear, while the export of mechanical and electrical products, which have relatively high technical content, continue to maintain rapid growth. Li Yushi, vice president of the Research Institute of the Ministry of Commerce, said when the Ministry of Commerce released the "report on China's foreign trade situation" in the spring of 2008, that mechanical and electrical products were an important force driving China's export this year. In general, although the R & D products of developing countries have relatively high value-added products, especially in China, they have a relatively strong ability to resist risks in the market. At present, the world economy is generally weak, especially in many developed countries. The economic situation of many developing countries is still good. Therefore, it should be a "bright road" to rescue Chinese export enterprises to vigorously develop their own technologies and actively expand the markets of developing countries. The United States, Japan and Europe accounted for 47.6% of China's export market in 2007. Therefore, in the short term, the decrease in demand for "made in China" products in these markets may reduce China's exports. However, we should take a long-term view. Gratifying changes are taking place in China's foreign trade structure. Although the textile and other labor-intensive industries are facing greater difficulties, the export of mechanical and electrical products is growing well, showing a strong driving force for industrial upgrading. In the first quarter, although the growth rate of China's export to the European Union has decreased from 34.5% in the same period of last year to 24.2%, and the growth rate of China's export to the United States has also decreased from 20.4% to 5.4%, the growth rate of China's export to South Korea has accelerated by 4.4%, to Russia by 4.2%, to ASEAN by 5% and to Brazil by 30.7%. Expanding exports to emerging markets and developing countries will obviously help to reduce the volatility of China's exports.