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Nike Summer Brand Campaign Brings New Sports To Young People.

2013/7/15 20:22:00 38

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Less than p days ago, the world stage of Shanghai was shining brightly. Nike's famous tennis player Li Na and top basketball player Kevin Durant came hand in hand to create a new campaign for Nike. This summer, Nike JUST DO IT summer brand activity has brought a brand new sports inspiration to Chinese teenagers. At 7 o'clock every night, @JUSTDOIT will issue a "motion alarm clock" to encourage teenagers to go out of their homes and turn the golden time from 8 to 10 every night into sports time. Liu Wei, Chen Chien-chou, Deng Chao, Peter Ho, Shawn Yue and other stylistic stars also displayed their skills on the basketball court, and called for the "coming out" campaign on summer nights with practical actions. 
 that night Li Na appeared in the press hall and painted a light make-up. Though he was dressed in sports, he could hardly conceal his moving posture. Speaking of Nike's creativity, Li Na said, "the weather is very hot in midsummer, but you can choose to exercise at night. Now many young people are addicted to online games. They should let sports time instead of online games. She also wrote on micro-blog: "no matter what reason, such a good day, should not stay at home. This summer, I will persist in training, hoping to achieve the goal. If you want to exercise, come out quickly and move me! "/p.
 except for Na Jie, the most famous player in the evening was Kevin Durant of the thunder team. When Durant had not yet appeared, the fans at the scene of the event had been shouting "KD, KD", and accompanied by his appearance, the fans' enthusiasm reached the peak. Many people rushed from the stands to the front desk, but only to see the idol side, the scene was once out of control. Immediately after the arrival of Na Jie, the two superstars appeared at the same time, and the scene was closer to madness. 
 after that, a group of stars including Durant and sister played a 10 minute basketball match. David Wu, as a substitute player, "deliberately hit people" on the sidelines, was sentenced by the referee to "kick a foot" by the referee. Everyone allowed her to shoot until she put a ball in the middle. At the last moment, Shawn Yue simply came to a "Wulong assist" and let Durant easily finish the storm. At the end of the activity, more fans rushed to the stage, and after embracing the idol Durant, he was content to be invited out by the security guard.