LVMH, In The Field Of Fashion, Hundreds Of Millions Of Dollars Have Been Injected.

In the 3 years of Asia, P has invested 5 companies in the field of intensive farming, and hundreds of millions of dollars will be injected into the DFS.

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Less than p ago, Ravi Thakran entered the 93 tier of Shanghai world financial center, which is the fifth paction in Asia market.

Prior to that, he was more aware of the status of LVMH group, President of South Asia, Southeast Asia and the Middle East Group.

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< p > but this time, his title is the managing partner of L Capital Asia.

3 years ago, with the aura of LVMH group, the world's largest luxury group, L Capital Asia, the fund of LVMH group, has attracted much attention.

However, it has a low profile in mind and rarely appears in public, making it more mysterious.

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< p > pill beauty is the fifth company that Ravi Thakran sees in Asia. After that, L Capital Asia has invested in Hongkong royal jewelry, Ming Fung jewelry, Zhuo Ya and Ou Shi Li.

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< p > L Capital Asia Advisors is directly managed by Asian emerging economies such as China, India and Southeast Asia as investment target markets, involving many aspects such as fashion industry, beauty care, home accessories, The Inn Boutique, entertainment media and so on.

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< p > < strong > intensive farming fashion > /strong > /p >

< p > 3 years ago, the L fund set up an investment L Capital Asia for Asian market and began to lay out Asian emerging markets, especially China.

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< p > Ravi Thakran, who sits opposite the financial weekly reporter, is dark complexion, beard, thick eyebrows and big eyes. "We are very optimistic about the prospect of China's consumption growth in the next ten years. In the past twenty years, China has been growing rapidly by exports and manufacturing industries. But we feel that China's average GDP has reached about five thousand dollars now, and the GDP from five thousand to ten thousand dollars is the best stage for the development of consumer goods and consumer industries. Historically, we have seen many other Asian cases, so we think China will become the largest consumer market in the world in the future."

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< p > "as a fund, we see a number of industries that are very targeted.

Because our group has experience in < a target= "_blank" href= "http://www.91se91.com/" > dress > /a > a target= "_blank" href= "http://www.91se91.com/" > Leather > _blank > watches, jewelry, liquor, perfume and cosmetics, so we will not go to some public welfare projects, nor will we look at items related to education. "

A black suit with a lotus coloured tie Ravi Thakran, hands crossed, wide open round eyes told reporters.

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< p > obviously, the choice of L Capital Asia fund to the industry comes from the 5 major business divisions of LVMH group, namely wine and spirits, fashion and leather products, perfume and cosmetics, watches and clocks and jewelry, and boutique retail.

This is quite different from many domestic PE focused TMT, electricity providers, medical care and tourism markets.

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< p > Ravi Thakran is very optimistic about China's consumption upgrading. Therefore, he said that the investment projects were some enterprises representing fashion lifestyle, which were related to consumption promotion, and would not invest in the old consumption pattern of 5 to 10 years. Instead, they would invest in the future consumption trend. "LVMH group is the trend of fashion life, this is our advantage."

Ravi Thakran said with a smile.

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< p > L Capital Asia will position itself as a fund invested in the growth stage, hoping to help enterprises add flowers to the market and promote faster development of enterprises.

Therefore, when determining the industry, when choosing a specific enterprise, L Capital Asia has its own rigid standard, and Ravi Thakran mainly divides it into four points: < /p >

< p > one is from the scale of the company, it can not be too small, the ideal target has at least more than one hundred million dollars of income, with a net profit of more than ten million dollars; two, it attaches great importance to the management team of the company, from top to bottom, whether it is entrepreneur or underneath professional manager; three is a system of corporate governance, including its pparency, it will only invest in very open information companies; fourth, perhaps most importantly, the company must have a very good brand.

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"P >" when determining the potential target enterprise, Ravi Thakran indicates that the company will mobilize a variety of resources for a comprehensive assessment of the project, sometimes for half a year or even a few years.

Overall, the investment in L Capital Asia is very cautious.

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< p > according to Huang Hanji, managing director of L Capital Asia Greater China, L Capital Asia has nearly 10 investment teams in Greater China (including Hongkong and Taiwan), but LVMH group has a lot of investment teams in China.

For every year's projects, Huang Han was described as "numberless". After all, in the three years of entering Asia, L Capital Asia only invested in 5 projects.

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< p > "our first round of funds is $six hundred and fifty million, and I can not comment on the second round.

But I can tell you that we will have new funds next. "

Huang Han told the financial weekly newspaper reporter.

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< p > for the source of L Capital Asia fund LP, Huang Han only disclosed that the largest investor is LVMH group.

It is understood that the L Capital Asia was completed in December 2010. Less than 10% of the funds came from LVMH group, which is a separate category in the LVMH group. The rest are from the US, European financial institutions and high net worth individuals, as well as the well-known corporate funds such as the Middle East Fund, BMW and Coca-Cola.

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< p > < strong > billions of dollars in capital injection pill beauty > /strong > /p >

< p > July 10, 2013, the L Capital Asia Fund announced in Shanghai that strategic investment pill Mei Group became the second largest shareholder of pill Mei, and the first cosmetics company invested by L Capital Asia in Greater China.

But the exact amount was not disclosed, and Sun Huailin CEO revealed only 9 figures in dollar terms.

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< p > in the eyes of Ravi Thakran, the difference between LVMH group and L Capital Asia fund is that the former only invest in luxury goods, while the latter invest in a few consumer goods.

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< p > however, the cooperation between the two sides is not a coincidence, but a three years of "love" running in.

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< p > after locking up the investment cosmetics industry, L Capital Asia fund has searched many cosmetics enterprises in China and Asia, including Jiahua and pill beauty.

Huang Han was found to be unable to find contacts after finding the pill. Fortunately, the executives of HSBC were able to get to know Sun Huaiqing, and the two sides began to further contact.

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< p > finally moved the L Capital Asia fund to decide why the investment pill was beautiful. Ravi Thakran categorized it into three points: first, the quality of the product is very good; two, the beauty and brand stickiness of the pill is very high; third, the management team, especially Sun Huaiqing, is a very charismatic entrepreneur, the team under him is also very professional, and there are many talents from Procter & Gamble.

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< p > from the fund itself, Ravi Thakran believes that they can bring value added value to the skin care products enterprises and media, channels and other resources, which is what sun Hui Qing values most.

At that time, Goldman Sachs, today, Jiuding and other investment funds had looked for Sun Huaiqing, but Sun Huaiqing thought they were just financial investments, and they did not lack money. What they lacked was the strategic resources for brand growth and development.

Thus, from the second half of 2012, the two sides entered an in-depth understanding stage, and entered a substantive stage from 1 to May this year.

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< p > how to promote the further development of pill beauty from the strategic level, Ravi Thakran is confident that he is the core advantage of L Capital Asia fund.

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The first advantage of the < p > L Capital Asia fund is the internal professional management team, who has different experience in the retail and consumer goods industry. "For example, we have a chairman, Mr. Corey Martin, in the duty free retail store, and he helped build the whole brand and all the systems.

There is also one named Leia, who has joined the fund in the US and France, and they will bring a lot of experience.

Ravi Thakran indicates.

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< p > Second, from the group level, Ravi Thakran regards itself as a bridge between the company and the group to communicate.

LVMH group has different brands such as Dior and Givenchy. There may be some information communication or communication between ideas in product packaging and new product line input.

Through the fund's professionals from the group to the investment enterprises to help them grow rapidly.

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< p > in almost every project, L Capital Asia fund will send a professional as a business director, while in the US group, Wu Yue, President of the Greater China group of LVMH group.

Wu Yue joined the LVMH group in 1993 and is responsible for DIOR's business in China. He knows very well about the cosmetics and skincare industry.

Previously, Zhuo Ya and Ou Shi Li, the directors stationed there were Huang Han.

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< p > < strong > M & a brand, stationed in DFS and /p, > /strong > /p >

< p > is precisely the high quality strategic resources that L Capital Asia fund can provide. The pill Mei and L Capital Asia fund has signed eight cooperation, including product development, design, advertising, public relations, marketing, retail management, team building, global marketing, investment and mergers and acquisitions.

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< p > Sun Huailin said with a smile. Now, the brand of the pill group in Pyramid is based on the Spring Festival. Part of the tower is shot beauty. Only the brand of spire is lacking. The L Capital Asia fund has already made a good brand of spire for the world to help its mergers and acquisitions.

In terms of channels, Wan Mei has achieved the first step of internationalization through stationing in the LVMH and DFS retail channels.

But Huang said that when he entered and how to enter, it would take time.

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< p > > as a brand rooted in the two or three tier cities, the L Capital Asia fund can further understand the consumption of the two or three tier cities, and pave the way for the LVMH group to successfully enter the two or three line cities.

With the experience of LVMH group in the development of first tier cities, the United States can also enter the first tier cities and form complementary advantages.

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< p > for this strategic investment, LVMH group executive committee member Daniel Piette and L Capital chairman are also very optimistic. He believes that she has its own production and profitability, and has a very strong professional management team, which is a very promising enterprise in China.

Daniel Piette believes that with the help of the L Capital Asia fund, she will become one of the best cosmetics companies in the Chinese market.

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< p > and Christian Dior Parfums CEO Claude Martinez has a more professional view that she has great potential in China's skin care market, because according to statistics, skin care products are expected to account for 70% of the beauty products market in the future.

"More importantly, the beauty of the pill is clearly positioned in the high-end skin care brand, which is unique in the local brand, and the pill beauty product series is complete and has a good distribution network.

With more vitality and investment injected into the United States, its long-term development prospects are very broad.

Claude Martinez expresses its blessing to both sides through video.

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< p > for Huang Mei's return period, Huang Han told reporters like this: "every fund has a deadline of return. It is difficult to say that the specific age of the pill is 10 years from the establishment of a fund to a fund."

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< p > < strong > Asia 3 years 5 item < /strong > < /p >

During the three years of entering P, L Capital Asia fund invested only 5 enterprises, and the investment industry was jewelry, watches, clothing and cosmetics.

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< p > pill beauty is only the first cosmetics company invested by L Capital Asia in China, and its first venture in Greater China is Hongkong's jewellery.

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In P 2010, the L Capital Asia fund bought convertible bonds and warrants worth 240 million Hong Kong dollars (US $31 million).

By 2013, if these convertible bonds and warrants are fully exercised, it will receive 6.9% of Hongkong's luxury retailers.

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< p > according to the idea of Ravi Thakran at the time of investment, the L Capital Asia fund plan held this investment for 4 to 5 years with a target return of 500%.

At that time, the Royal watches and jewellery had 30 stores in the mainland, and it plans to use this fund to expand in the mainland. In the next few years, it plans to open 10 to 20 stores every year.

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< p > according to Huang Han, the L Capital Asia fund has all withdrawn from Hongkong's Royal jewellery, but he did not disclose the specific return on investment.

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A year later, the L Capital Asia fund reinvested in jewellery enterprise, Hongkong Ming Feng jewelry. Its holdings of Ming Feng jewelry reached 8.61%, becoming one of the main shareholders of Ming Fung jewelry.

At present, the L Capital Asia fund has not yet withdrawn.

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< p > by the end of 2011, the L Capital Asia fund pferred its investment to costumes for the first time. Its first investment was Xin he (Xiamen) Garments Co., Ltd., becoming the second largest shareholder of Hsing ho.

This is also the first project that L Capital Asia invested in mainland China.

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< p > it is reported that Xiamen Xin he was founded in 1992, and currently owns 6 brands including JORYA (Zhuo Ya), JORYA weekend, GIVH SHYH, ANMANI (CAROLINE), AIVEI and JORYA.

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At the same time, the L Capital Asia fund has launched second mainland China's a target= _blank href= "http://www.91se91.com/" > clothing "/a" project. The Chinese clothing retailer Heji international has injected 200 million US dollars, and the number of specific shares has not been disclosed. It is only said that L P holds a minority stake.

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< p > it is understood that Heji international owns four brands of Ochirly, Five Plus, Trendiano and Love Ysabel, and now there are 1800 sales outlets in China.

In addition, he said that the company will also establish an Asian joint venture with Italy fashion brand Sixty group to promote the development of Miss Sixty, Energie and other brands of the Italy group.

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< p > in addition, L Capital Asia has two investments in Asia before: first, Singapore's list retailer, which has already been withdrawn through mergers and acquisitions, and the other one is also from Singapore, namely, a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > Company Charles & http://www.91se91.com/.

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< p > "we are still seeing some items related to fashion dress, wine and spirits industry, fashion food or fashion food, and other items including underwear, children's clothing, or electric business."

Ravi Thakran told the financial weekly reporter, laughing, not willing to give further details.

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