Clothing Brand Enterprises Also Pay More And More Attention To The Construction Of Market Access.

< p > with the continuous development of China's economy and the impact of economic globalization on the domestic market, the market is becoming more rational and the competition is becoming increasingly fierce. The marketing channel has become an essential channel for the enterprise system to win the market. Enterprises also pay more and more attention to the construction of the market access, and build a fairly large distribution network: branches, subsidiaries, offices, and a wide range of agents, franchisees, chain stores and franchised stores.

However, how to effectively manage the distribution network across the country has become a difficult problem for enterprises.

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< p > for what is a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, what should be included in information technology? Wang, President of a chain operation center in Beijing, thinks that the informatization of clothing enterprises usually includes the following software systems, finance, distribution, production, office automation and computer aided design. Besides, foreign trade enterprises also have specialized foreign trade software.

Among them, financial and computer aided design software is widely used in the clothing industry.

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< p > "the distribution system is the most important and the most difficult for enterprises to carry out" a target= "_blank" href= "http://www.91se91.com/" brand clothing "/a". Wang further analyzed that the future development of the garment industry will be more specialized, and the production and sales of enterprises will be separated gradually, and the brand enterprises will pform from production management to sales.

At present, domestic clothing enterprises usually adopt the way of brand chain store direct selling and shopping mall distribution. The mode of chain retail includes direct stores and franchised stores, and there are many forms such as franchised stores, shops and shops.

All of these decide that the core of informatization of clothing enterprises is distribution informatization.

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There are fewer P chains in clothing brands, and more than a few hundred. We must rely on information technology to achieve efficient management of headquarters, logistics centers, distributors and shops. Otherwise, there will be no effective link between headquarters and franchised outlets, and there will be no market resultant force.

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For this reason, in order to adapt to the increasingly specialization and fragmented characteristics of the garment industry, the discount chain franchisees will provide more convenience and speed. This discount chain is now discussing with the most famous information software companies in China about the information and networking of the discount chain. I believe that in the near future, a modern, informationalized, networked, chain oriented and personalized discount chain will appear in the front of the vast number of consumers and many franchisees in a more new look! < /p > p