The E-Commerce Marketing Platform Of Ji'nan Circulation Suppliers Association Will Be Built.

< p > until October this year, the e-commerce marketing platform of Ji'nan circulation Suppliers Association will be built. Shandong will produce the first large-scale online wholesale store built by suppliers, and the embarrassment of suppliers will probably change.

< /p >

"P >" until October of this year, the e-commerce marketing platform of our chamber of Commerce will be built. Shandong will thus be the first large online wholesale store to be built by suppliers, and the embarrassment of suppliers will be changed.

On the 13 day when he was interviewed by the Economic Herald reporter, Chen Zhi, vice president of Ji'nan circulation Suppliers Association and general manager of fast consumer goods division of Shandong Sifang Jiaxing Industrial Group, said, "in the case of all kinds of arbitrary charges in supermarkets, suppliers must find ways to strengthen their independence. Our goal is to set up an e-business marketing platform of" four in one "and strive to be listed after 4 years, and finally compare with Jingdong mall and Taobao.

The overcharging of stores is worse than < /p >

< p > in fact, for the phenomenon of arbitrary charging in big stores, the state can give repeated orders and regulations.

At the end of last year and the beginning of this year, the State Council has promulgated ten "Lightening measures" for the ten major circulation industries, including cleaning up and correcting large scale retail enterprises, charging illegal fees to suppliers, regulating sales promotion fees, and prohibiting retailers from malicious pressure on suppliers' loans.

However, many suppliers have shown that the phenomenon of unauthorized charging is not only a sign of convergence but also a trend of further improvement.

< /p >

< p > a reporter recently followed a supplier to a supermarket in Ji'nan to "argue", and felt that the supplier's situation was not easy.

< /p >

< p > the supplier is required to pay 20 thousand yuan "pfer fee" because of the change of company name.

Feeling a little high, the supplier negotiated through various channels, but the cost of the final increase was more than 60 thousand yuan.

Unwilling to accept it, the supplier once again found the head of the purchasing department of the supermarket. After being aired for several hours, he received only a vague answer.

< /p >

< p > "after removing all kinds of fees, my net profit is only about 5%. I will lose money if I get a little bit of trouble. If I go on like this, there is no way out."

The supplier said with a bitter face.

< /p >

"P" is the most direct and profound feeling for suppliers.

Over time, he felt that the market was becoming more and more arrogant, and the supplier's living environment was becoming increasingly difficult.

< /p >

< p > according to the introduction, nowadays many goods have to enter the supermarket without 200 thousand yuan.

There are a variety of promotional expenses, including Festival fees, shop costs, bar code fees, display fees, old shop renovation fees, cargo damage fees, contract renewal fees and so on.

At present, the proportion of goods sold to large suppliers is over 30% of total loans.

At the same time, fierce competition in the market also makes suppliers dare not easily raise prices.

Supplier self built electronic channel < /p >

< p > "rely on others rather than yourself. Suppliers, though faced with unfavorable situations, have many new opportunities. It depends on whether you can grasp and carry out self-help in time."

Chen Zhi said frankly, in addition to the above tricks, some supermarkets are competing to build their own warehousing and distribution centers, and directly cooperate with manufacturers, which also greatly squeezes the survival space of agents (suppliers).

In the future, agents in big stores are likely to shrink gradually.

< /p >

< p >, but from the current terminal of the circulation channel, there is still greater room for integration and development.

According to the introduction, there are scattered, chaotic and small terminals in China's circulation channels. Apart from Beijing, Shanghai and other developed cities, most cities are mainly individual shops, and lack of chain like brands like 7-11.

In the 7000 community shops in Ji'nan, there are more than 150 and more than 50 chain stores in the unified Ginza and Yikang respectively, and none of them is like Zhong Li, Yi Lin, Wan Shenglong, Le Wan Jia and so on. There are no more than 10 chain stores.

Obviously, the industry lacks scale enterprises, and there is huge room for development.

< /p >

< p > in view of this, the Supplier Association of Ji'nan circulation industry takes the lead of the Shandong Sifang Jiahui industrial group, a member enterprise, and has invested millions of yuan. It is stepping up efforts to create an e-commerce marketing platform for "four in one" business flow, logistics, information flow and capital flow.

< /p >

< p > this platform will build a large warehousing and logistics distribution center and form a perfect logistics distribution system in the urban area. Through the credit card payment system, the online banking system and the ERP system, an electronic financial payment platform matching with the electronic business platform will be established. At present, it has attracted many brands, such as Wang Wang, Huiyuan, Fuling men, the Great Wall, Lulu, Lu Hua, and Wu Dao Dao, and many other first-line brands and 7000 community shops and rural shops.

The completion of the project will promote the formation of the large circulation pattern of Ji'nan's fast moving consumer goods industry and realize the pformation of the industry.

< /p >

< p >, Wang Zheng, director of the Institute of Economic Research of the Ji'nan Academy of Social Sciences, said that the "online wholesale store" created by suppliers like this is still rare in China. This is of positive significance for promoting China's commercial diversification and equalization, and is worthy of affirmation and promotion.

< /p >