China's Clothing Brand Is Gradually Gaining The Attention Of The Korean Domestic Market.

As the brand image is more valued than the style and the strength of the commodity, the trend of value consumption is more and more obvious. clothing The brand is gradually gaining the attention of the Korean domestic market.

A Chinese women's clothing brand has recently increased to a monthly sales of 100 million won (about 550 thousand yuan) in the small business hall of Lotte Department Store in Korea. The brand was first approved by the Lotte Department Store in 2011 to attract more and more Chinese customers.

Recently, the brand has not only been in the hearts of Chinese customers, but also gained good reputation among Korean consumers. The brand is so high that sales can compete in the fierce competition between the domestic and foreign women's clothing market. The brand ranks the top five among China's women's clothing sales rankings. The European dry style is the main feature of the brand imported from Italy, France and Japan.

Before July 18th, another second pop-up store store will also open in the main store of Lotte Department store. It is the first time to show in Korean department stores. It is reported that although the relevant companies in China, but in Europe, the Americas and other parts of the world operate 770 stores, is an international brand. In Korea, there has also been a good reputation, in the pear Tai court and other places open 5 stores.

It is reported that Lee Young-Ae, Gao Surong, Ji-Won Ha and other stars have passed through the clothing of the relevant brands. The design is unique, and has a good reputation among Korean domestic consumers. In concept stores, popular products will be sold at a discount of 20~50%. T-shirts and shorts range from 90 thousand to 150 thousand won, and the dress and jacket cost between 150 thousand and 260 thousand won. All customers will be presented with advanced towage. shoes For the first 100 customers who purchase more than 300 thousand won, they will also give green shopping bags.

Li Zhiyan, MD of women's clothing in Lotte Department store, said: "the Chinese brand emerging in the Chinese clothing market is growing at a speed of more than 30% per year." they will also explore other brands that are very popular in China and introduce them to Korean customers in China.