A New Strategy To Adjust The Marketing Strategy, Yida Home Textiles, Sufficient Development Potential

< p > 2013 is the year when the home textile industry faces opportunities and challenges. Just as many home textile enterprises are seeking pformation and pformation in the crisis, the development strategy of "ten domestic and foreign marketing and two legs walking" implemented by the IDA group has already gained substantial returns, and the enterprise benefit has achieved "counter trend" growth.

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< p > this year coincides with the establishment of the Wendeng flagship store of Yida group 10th anniversary. For the benefit of Wendeng people, the group of IDA decided to launch the celebration of the price of one million commodity ice spots for 9 consecutive days starting from 13.

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< p > < strong > a new strategy of adjusting marketing strategy < /strong > < /p >

< p > 2003, when many domestic textile enterprises were busy contracting foreign orders, the art group made a unique way to pform the Yida commercial city into the Yida home textile monopoly store, carry out the marketing mode of the home textile brand hypermarket, and play the "domestic sale" brand.

A year later, the store realized sales income of 6 million yuan.

The successful attempt strengthened the confidence of the Yida people in taking the "both inside and outside the market and walking on two legs". In 2007, the group reached the domestic market vigorously while consolidating the export market, and set up a team of more than 100 merchants to open the store in the form of self run and franchise.

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< p > Zhang Pengchao, deputy secretary of the Party committee of Yida group, said that before the enterprises made the export market, they only made the production and processing links, earning the meager profits of this link, while the internal and external marketing markets simultaneously. Enterprises should get involved in the six links of product research and development, raw material procurement, logistics and pportation, order processing, network construction and terminal services, so as to earn all the surplus of production links.

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< p > now, the Yida home textile franchisee has developed to more than 450, covering 8 provinces, including Shandong, Shanxi, Hebei and Henan. The proportion of domestic sales accounts for 35% of the total sales of products, and the sales volume of Wendeng flagship stores reaches 20 million yuan annually.

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< p > < strong > technical pformation, storage, development, aftereffect, < /strong > /p >

< p > pformation from production and processing to trade management has welcomed the development of Yida group, and the shift from labor-intensive to technology intensive has made it possible for the group to rely on the advanced productive forces to develop sufficient stamina.

As early as 2000, the IDA group began large-scale technological pformation, and invested more than 400 million yuan. 61 shuttle computer embroidery machines and 360 extra wide jet looms were introduced from Switzerland, and the original machine embroidery, universal machine embroidery and other low efficiency production equipment were phased out.

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< p > Zhang Pengchao said that the upgrading of equipment made us thoroughly say goodbye to the past "human sea tactics". In recent years, the staff structure of IDA group has also undergone tremendous changes, and the demand for front-line workers is decreasing, and the number of people engaged in advertising design, packaging design, marketing planning, material flow warehousing and marketing is increasing year by year.

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< p > grafting and pforming traditional industries with high-tech equipment has not only cracked the employment problems of enterprises, but also laid the foundation for enterprises to adjust the structure of domestic products and explore the way to develop the marketing way with the characteristics of Yida.

This year, Yida group has made clear the general goal of "one fine and one simple". "Refinement" means relying on high and new production equipment to make products more refined, highlighting the brand characteristics of Yida home textiles and achieving a qualitative breakthrough.

At the same time, the 8 provinces of Shandong, Shanxi, Hebei, Henan, Jiangxi, Anhui, Hubei and Shaanxi will be divided into 6 large areas, increasing investment efforts, and strive to set up exclusive stores in 1000 more developed cities above the county level by 2016, so that the brand of Yida home textile will be fully heard in the whole domestic market.

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