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The Brand New Life Style Opens The Curtain Of The Second Brand Revolution Of Z8 Brand.

2013/7/18 14:50:00 27

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On the scorching summer day, when China's underwear market was in full swing, an explosive news was passed on in the underwear trade. P Z8 underwear brand, one of the leading brands of innovative underwear in China, is the first to endorse the image spokesperson in the boutique industry for the first time. It signed a contract with the famous singer Hu Bing in China. By the healthy, sunny and handsome Hu Bing joined hands with the Z8 brand, it fully interpreted the spirit of innovation and abandonment of the old concept, created a brand new way of life, and opened the prelude to the second brand revolution of the Z8 brand. 
 the news has aroused strong reaction in the Chinese underwear market once it was spread. The head of a famous brand planning agency believes that Z8, as the top quality underwear brand, has become the first person to eat crabs in the industry. It is a watershed for the development of quality underwear to spend huge amounts of money and resources on behalf of celebrities. It will also rewrite the competitive pattern of the market, indicating that China's high-quality underwear market will bid farewell to the traditional mode of operation, and the era of brand competition will come. 
 Z8 brand has repeatedly created the industry's first /p >
On the scorching summer day, when China's underwear market was in full swing, an explosive news was passed on in the underwear trade. P Z8 underwear brand, one of the leading brands of innovative underwear in China, is the first to endorse the image spokesperson in the boutique industry for the first time and sign a contract with the famous singer Hu Bing. The brand is composed of healthy, sunny and handsome Hu Bing. It fully interprets the "tear open" of Z8, such as the first launch of jacquard modal fabric, the first use of high quality spandex silk face towel, the first launch of non capacitive, flat and flat underwear products in. In response, Li Zhijian said that because of the bold innovation of Z8 brand, it has brought many good opportunities for brand development. After several years of development, the current Z8 brand, whether in brand influence or network layout, tends to mature operation. Enterprises are facing new opportunities for development, and are also facing new challenges. The new opportunity is that the market knows more about the quality underwear, consumers generally agree and are willing to buy high-quality underwear, and the market is expanding. In the face of the new challenge, when the competition pattern tends to be white, it is easy for us to fall into the price war. If the price war spreads, then the market will go into chaos and the survival of the enterprises and the market will be worrisome. So, how to make the market and enterprises enter a healthy development way, this requires the industry, media and enterprises to work together to enhance the influence of the brand, from selling products to selling brand culture and enhancing the added value of the brand, so that it is a sign of formal maturity of the market. 
 the market pattern of underwear brand changes .
 since 2011, the Z8 brand has been adjusting its thinking, such as expanding the brand line, implementing multi brand management, upgrading the strategy comprehensively, introducing new marketing concepts, and enhancing brand awareness, reputation and loyalty. In terms of brand promotion, if it is still in a single way, it will not play a better role in the current market atmosphere. To this end, the company has made a bold attempt to invite celebrities to endorse the brand. This is the first case in the quality underwear industry. It has a strong influence. It can quickly consolidate the brand's status in the minds of consumers by expanding the communication effect. For why Hu Binglai was asked to be the spokesman of the brand image, Li Zhijian believed that Hu Bing belonged to the famous song and shadow star of the new generation and entered the Hollywood in 2012. Her personality is sunny, healthy and handsome, and has a strong appeal in the youth group. Hu Bing's personality is consistent with the cultural connotation of Z8 brand, and his fan group is also consistent with the target group of Z8 and N2N (another young fashion personalized brand under Z8). Therefore, after several considerations, the company decided to join hands with the famous singer Hu Bing for the Chinese "a target=" _blank "href=" http://www.91se91.com/ "dress" /a trend, bringing more fashion beauty and dress beauty to customers. 
 the beauty of the trend is implanted star effect /p >
 from the perspective of the development of underwear industry, it is a trend for brands to invite celebrities to speak, and it is also a sign of maturity of all kinds of products. After the completion of the bra technology upgrading and marketing mode innovation, brassiere has been upgraded from selling products to selling brand culture. Star endorsement has become a trend, followed by warmth and home clothes. Z8, a famous brand of quality underwear, has become the first crab eating person in the industry. It is a kind of courage and an inevitable outcome for enterprises to step into standardization and brand influence. But from the point of view of brand communication, this is only the first step in brand image shaping the Long March, how to optimize the channels, how to combine the characteristics of stars and brands to conduct a full range of marketing, and how to import Z8 brand in the terminal market, so that the Z8 brand image will take root in the consumer's mind. This is the problem that enterprises need to formulate effective strategies to implement and solve. In this regard, Li Zhijian demonstrated with assurance: "in September, the Z8 brand in Beijing joined hands with the famous star Hu Bing media meeting. This is the first road show for the two sides' cooperation, and also the first stop of the Z8 brand upgrading strategy. Next we will also demonstrate in the terminal form, and strive to expand this shock wave effect, and ultimately benefit the channel and the network." Li Zhijian said that brand building is a systematic project, and all sectors must be strong enough to boost the rapid development of the brand. Z8 brand asks stars to be image spokesmen. This is just an engine for brand upgrading. Next, we strive to be perfect and effective in every detail work. Only in this way can the brand upgrade be successful. 
 September, the first show to be promoted by Hu Bing and Z8 will be selected in Beijing, which is a new opportunity for Z8 brand. As a political, economic and cultural center, Beijing is the forefront of fashion, and also the starting platform for the layout of the brand. Z8 brand selection held in Beijing this meeting and activities, is to show that the enterprise's brand upgrading of the determination, but also the strength and confidence. Li Zhijian believes that this will play a good role in promoting the spread of brand effects and the incentives of terminal channels. After years of development, as the core brand of the first camp of quality underwear, Z8 brand has been making efforts to innovate, seeking new ways to condense popularity and enhance consumer confidence, so as to achieve an increase in sales. 
 Li Zhijian said that the overall layout of the Z8 brand is clear and the strategic planning is forward-looking. Now the most important thing is the specific promotion of the tactics. I believe that with the strong support from all sides of society, the company and the distributors will work together to create a more brilliant tomorrow for the Z8 brand.