Fire "War Clothes" On Clothing Manufacturing "From Out To Enter" Blossom 11PARK

< p > can implantation of positioning chip in outdoor clothes? When accident happens, rescue will be more effective.

This is a new bold idea of Zhang Yi, general manager of Shanghai a target= "_blank" href= "http://www.91se91.com/".

He said that innovation in recent years has benefited from bold thinking and dare to do.

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< p > no matter whether it is the patented technology of fire-fighting clothing or the 11PARK of Italy brand collection shop, the road of internal and external trade which has been taken out of the clothing industry has never abandoned the main business of clothing production and import and export trade.

The report of "counterattack" handed over is: domestic sales rose 52% year-on-year.

"Innovation is not a" castle in the air ", but a down-to-earth and daring development.

"Zhang Yizong stressed to reporters that the upper garment group should always be surnamed" clothing ".

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< p > < strong > Technology > /strong > /p >

< p > < strong > fire service "war clothes" clothing manufacturing < /strong > /p >

< p > a seemingly ordinary and heavy piece of < a target= "_blank" href= "http://www.91se91.com/" > cloth > /a >, put into the combustion test chamber, and ignite the corresponding time with prescribed fire source, but it is not turned into ashes.

In Shanghai clothing group's research laboratory, the reporter witnessed an "internal" professional testing experiment: this ordinary cloth is not ordinary at all.

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< p > this is the material for firefighters.

The staff revealed to reporters that the test was designed to test the flame retardancy of clothing. "The evaluation of the flame retardant performance is based on the burning rate of the fabric, and only those that meet the standard requirements can be regarded as flame retardant products."

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< p > not only has good flame retardant performance, but also the fire fighting clothing is very light.

The crew cited a set of figures: "through the multiple protection design, the optimized proportion of various fibers, the new composite fabric technology innovation and other means, the overall weight of the fire-fighting clothing can be reduced by 22%, the thickness will be thinner, and the overall thermal protection performance will be increased by more than 20%.

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Zhang Yizong, general manager of Shanghai clothing (Group) Co., Ltd., made no secret of his pride: "the lightweight fire-fighting clothing developed from above has solved the problems of weight, thickness and flame retardant, heat insulation, waterproof and breathability functions." P

From the invention patent to the high and new technology achievements pformation project, and then to the science and technology progress award, this scientific achievement and honor is equal.

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< p > not only in the field of professional clothes, but also in the daily dress of ordinary citizens.

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< p > in recent years, many foreign brands have pferred production orders to Southeast Asia, but the Feida garment factory under the banner is an exception.

Zhang Yizong told reporters, including Columbia, Feida garment factory to undertake 20 well-known foreign brands fixed point production.

"The production cost of Shanghai is undoubtedly higher, but the big brands focus on quality. They value the gold lettered signboard of the Feida factory -- the National Product Exemption inspection enterprise."

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< p > of course, it is not enough to serve as a substitute for "dressing up".

Last month, a new outdoor dress show in Renaissance Park was launched. The colorful and functional outdoor clothes are not foreign brands, but the independent brand "Un-usul", or 3U.

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< p > although it is not early to enter the market, Zhang Yizong has great confidence in "3U": "one thing consumers may not know is that the upper garment is the first domestic enterprise to choose GORE-TEX fabrics to produce all kinds of garments."

He even had a more avant-garde idea: "in the future, you can try to implant a positioning chip in outdoor clothes, and it will be more convenient to find and rescue when you have an accident."

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< p > < strong > Fashion > /strong > < /p >.

< p > < strong > < 11PARK > /strong > /p >

< p > from dare to think and dare to do, the innovation of Shanghai fashion group is not a "castle in the air", but a realistic action based on the original advantage.

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< p > in this enterprise which originally relied on foreign trade export, import and export business almost occupied half of the annual revenue, and exports accounted for 95%-97%.

In the harsh environment of export, the way of "both inside and outside" was launched several years ago.

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"P", "the first export of fire-fighting clothes to foreign exchange, has changed the pattern of foreign exchange earning based on OEM and OEM for many years."

In Zhang Yizong's view, the independent intellectual property rights of the group can go out of Shanghai and go out of the country, which is the "change face" of the economic development mode driven by innovation.

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< p > referring to "both inside and outside", there is a project that can not be ignored, it is "Italy" a target= "_blank" href= "http://www.91se91.com/" > designer /a > brand collection shop "11PARK".

A variety of texture delivery minimalism, white-collar women prefer small refreshing......

In the "11PARK" Sichuan Middle Road flagship store, the reporter saw a collection of Italian style and fashion, and the charming European fashion became very close.

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Behind the trend of international fashion, P is the "plot" of pformation and upgrading of traditional foreign trade enterprises.

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< p > "traditional foreign trade companies are familiar with international trade and operation procedures of customs entry in China, and have rich foreign customer resources."

Regarding the original intention of building "11PARK", Zhang Yizong said: as a professional foreign trade enterprise, which has earned nearly 200 million dollars in foreign exchange earning and entered the top 500 list of China's import and export volume, the import and export companies of Shanghai garments group have a keen sense of changes in the foreign trade situation, and actively open up import and export trade business, and enhance endogenous growth momentum.

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< p > according to the press, some of the Italy fashion brands of "11PARK" have been the artistic directors of Louis Weedon, the world's first luxury group, and the pioneer of Italy's early cashmere knitwear.

The brands imported by 11PARK are all sent to Europe by a senior designer with a strong purchasing team. They are located in 100% of the total imports, highlighting the design concept, manufacturing and global leading fashion concept.

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< p > at present, apart from the flagship store of Sichuan Middle Road, "11PARK" has opened 3 stores in the Shanghai Moutai Road clothing business mansion, Huaihailu Road business circle and the certificate of great joy. The other parts of the country, including Qingdao, are also preparing for the construction of franchised stores and franchised stores, and will gradually become the brand mark of entering the international track in the future.

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< p > < strong > Service > /strong > /p >

P > < strong > 150 million < /strong > /p > /p

P > it is worth noting that, while the foreign trade situation is severe, the domestic market is not in fact optimistic.

Over the past two years, the performance of many retailers in Shanghai and even across the country has declined.

In order to open up the whole industry chain and support its own brand, the upper garment group developed and built a retail terminal service platform, and sought a breakthrough through dislocation operation.

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< p > September 2011, on the 9 floor of the Dragon shopping mall of Zhongshan Park Business District opened, the business area was more than 3000 square meters, and by 2012, it officially entered the orbit.

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< p > "the city of orth rice" made 150 million yuan last year, totaling about 2 million 500 thousand people.

Zhang Yizong said with a smile that the advantage of serving the city's outlets is misplaced management, which is not only a management feature of the Dragon dream, but also a distinctive service brand in the service brand group. It has become a highlight in the pformation of the producer service industry and the breakthroughs in the exhibition industry.

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< p > > according to the press, it is known that the "city people's brand", "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "a target=" _blank "href=" _blank "and" shoes "hat" are famous for its price benefits ".

In addition to its own brand, the service platform also assembled a number of foreign trade factory brands, and went to the retail terminal in the form of direct sales.

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< p > for the "counterattack" of the city's orlies, people in the industry commented: "when the economic environment is not good, the service platform will reach the most needed part of the market and occupy a certain market share. The city of orlies has found the way to survive in the cracks."

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P is only one of the service platforms of the upper garment group.

"Serving Yoobao will be famous for 3 years, and there are two outlets in Yangpu District and Zhongshan West Road. Of course, we have to open up shop channels to extend different products to different audiences."

Zhang Yizong believes that the brand and product positioning determine the platform it needs. "For example, in addition to the fire fighting clothing, we also produce professional clothing such as security clothing, which requires door-to-door, door-to-door sales, rather than ordinary retail channels."

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< p > two years ago, at the beginning of the 12th Five-Year plan, the upper garment Group actively explored the domestic market.

Through a multi-channel service platform, last year, such a "pcript" has been harvested: the proportion of domestic trade has risen sharply, and domestic sales have totaled nearly 1.42 yuan, an increase of 52.48% over the same period last year.

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< p > < strong > dialogue < /strong > < /p >.

< p > < strong > TALK < /strong > /p >

< p > < strong > innovation is the only way out for the development of traditional enterprises < /strong > < /p >

< p > Zhang Yizong, general manager of Shanghai garments (Group) Co., Ltd.: < /p >

< p > reporter: as a big parent of a traditional enterprise, how do you understand the pformation of innovation? < /p >

< p > Zhang Yizong: innovation and pformation is the only way out for the development of traditional enterprises.

If there is no innovation and pformation, there is no vitality for the development and survival of enterprises.

So we are now building some platforms and doing some science and technology projects to improve our innovation capability.

However, in the process of innovation, we must proceed according to the actual situation of enterprises and get rid of actual innovation.

For example, 11park is an innovative project based on the original foreign trade resources.

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The pformation of P is actually a "forced mechanism" for the market.

In today's market, if the traditional enterprises do not think about pformation, they will sit back and wait for death.

Driven by the "forced mechanism", we gradually find a way to match enterprise capabilities and market demands.

This road may not be what we used to be. We need to explore pformation so as to make it more suitable for the market.

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< p > reporter: in specific terms, what platforms and projects of innovation and pformation are currently focusing on in practice? < /p >

< p > Zhang Yizong: the upper garment group has a history of more than 60 years. Our brand has market potential and market demand, so the opportunity for development is still in the main business and surname is "surpass".

This year, we set up a brand management committee, which is directly responsible for the board of directors of the group.

This move is to seize the main business opportunities and promote development with brand support.

There are many clothing brands and service brand platforms under the group. The comprehensive coordination mechanism of the brand management committee can break the barriers of each array and fully integrate and mobilize all kinds of resources.

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In addition to P, dislocation management is one of our pformation ideas.

To highlight its own characteristics and find another way, for example, the city of orlies has found a unique market segment and consumption level in the Zhongshan Park business circle.

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< p > reporter: pformation and innovation need talents to be realized.

In terms of talent cultivation, what kind of exploration is there for the group? < /p >

< p > Zhang Yizong: excellent human resources and talents are the foundation for supporting the development of enterprises.

On the one hand, we have boldly opened up outstanding young people, implemented the "assistant system" and "hang on duty" and so on, so that capable young workers can work hard and carry out solid tasks, so that every team has young cadres under 40 years old, so that the age structure of the leading group of enterprises has improved significantly.

On the other hand, we should play the leading role of typical demonstration at the same time, for example, summarize and set up many outstanding advanced models.

In addition, we also train talents through project training, attach importance to the implementation of diversified and individualized education and training, and strengthen the building of innovative teams.

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