Heavy Machinery Seize Market Pulse And Win Rapid Development

　　 Heavy machine JUKI, apart from its admirable quality and its constant pursuit of perfect details, its in-depth and thorough analysis of the market is equally impressive.

"History is repeating itself," said song Tian, director and general manager of heavy machinery (China) Investment Limited, in an interview at the beginning of May. clothing The industrial situation is very similar to that of Japan thirty years ago, facing the problems of recruitment difficulties, skilled workers and the rising cost of production factors. But it also has its own distinctive characteristics, such as vast territory, abundant resources, complete industrial chain, high production efficiency, and different levels of development. Therefore, heavy machinery is optimistic about China's high-end market and its low end market.

In the high-end Clothing enterprise The APW-895/896 automatic bag opening machine, which is famous for its efficiency, is famous for its high quality and high yield. It is very popular for the AMB-289 electronic single loop foot button sewing machine. In the middle and low end market, the 8100 series of economical computer sewing machines launched at the end of last year were hot, which brought enormous pressure to the domestic first-line brands.

Over the years, the practice in China has made heavy machine witness the complexity of the Chinese market and constantly carry out its own reform and development.

with Button sewing machine For example, this is a wide range, large volume and many appeals. It wants to be efficient and stable, and has many beautiful requirements, such as beautiful traces, hard shedding, and bottom line. Aiming at this field, heavy machinery has launched three series of MB, LK and AMB: MB-1377 is single line girth, the price is cheap, the fastness of nails is low, but the reverse line is beautiful; the LK series has the bottom line, and it is not easy to fall off; AMB-289 can nail various forms of buttons, which has high production efficiency, low maintenance rate and relatively high price. Users can choose the corresponding products according to their needs.

"In product development, we are increasingly aware that only when we grasp the pulse of a specific market and understand the needs of local customers can we meet the needs of customers more efficiently and quickly." Matsuda Shin said. MEB-3200 series electronic round head Buttonhole machine The technology of multiple knives with heavy machinery is popular in Europe and Japan, but few people are interested in the Chinese market. The performance of MEB-3200 is rather mediocre than that of Du Kepu and his brothers. After analyzing various reasons, heavy duty machine launched MEB-3810 series electronic round eye keyhole machine at the end of 2012, with high speed, low noise, durable and cost-effective.

In the existing products of heavy machines, the proportion of full automata is not high. According to Matsuda Shin, heavy machinery has developed such as APW-297 class automata, but sales are very small, and then shut down. Heavy machine has also explored the automatic sewing technology of trousers, but considering the applicability and the rate of return on investment, it has not been established. As a listed company, heavy machinery needs to prove its development strength and development potential with high-tech new products, and also needs to use popular products to support performance and return shareholders.

"China has a wide area and many relatively undeveloped areas. Diversified markets are bound to generate different levels of demand. Heavy machinery has a high market share in the high-end market, but the market capacity at the top of Pyramid is too small. We hope to make a difference in a large number of low-end markets, so we launched the 8100 series. This group of customers is slowly developing, they also hope to use good equipment, heavy machinery to seize this market demand, therefore, 8100, once launched, will show the situation of short supply. Matsuda Shin said.

To reduce production costs, many key components of the 8100 series are purchased locally, including the main board of the electric control system with "brain", which is commissioned by Zhejiang Qixing company. In the face of doubts about whether "low price products are harmful to brand reputation", Matsuda Shinru replied: "all parts of the heavy machinery supply system have been tested and improved by the company. We have this confidence to make such a decision. Products can never be without problems. Heavy after-sales service system will make customers worry. "

According to Matsuda Shin, at the same time, when the low price products are slowly spreading, all kinds of new products will be launched, such as "double needle and two color" electronic pattern machine.