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    Is There Any Room For Improvement In Clothing Labels?

    2013/7/19 9:14:00 62

    Garment AccessoriesClothing CollarClothing IndustryClothing Brand

    Summer is the favorite season for her to love beauty. She can wear all kinds of fashion brands. clothing But she didn't like the "brand" sticking to her skin. She occasionally had "little friction". G had her neck red and itchy. Buy back every time clothes Xiao Ding's first thing is to cut off the label on the collar.


    People who have the same habit as Xiao Ding are not in the minority, but not everyone can cut off labels like she does. Some people will cut their clothes by cutting their hands. Some people do not cut them thoroughly, but wear them in a more uncomfortable way.


    Reporters visited the Wuhan market and learned that clothing manufacturers and small clothing labels were Designer They will spend a lot of energy in designing and placing positions, but the customers are less appreciable. Should the small collar labels on the clothes be right?


      Leading mark How much trouble?


    Wearing a new dress often feels like a neck.


    "You don't want to remove the collar, you can tear it down if you want to." Many netizens laugh at the "magic collar".


    The neckline label, as one of the clothing labels, seems to be in an awkward position. In particular, thermal underwear and summer clothes, with the collar label sticky and prickle, cut off yourself and easily destroy clothes. For this reason, many people are very annoyed with the small leader.


    "Just two days ago, I just bought a chiffon dress, and the new dress was specially marked. I am allergic constitution. After wearing it, my neck is itching and aching. All of a sudden, the collar was cut, and the collar was cut off. It's really not a worry. " Ms. Lu told reporters yesterday that she had been very careful. cloth Especially soft, when a pair of scissors went down, the scissors slipped out and stamped the skirt into a hole.


    Ms. Lu's distress is similar to many people's experience. Ms. Tang, who lives in Castle Peak, said that as long as she buys clothes for her family, the first thing to buy clothes is to cut the collar. Ms. Tang said that her 10 year old daughter was always very sensitive to her physical condition. She bought a T-shirt for her daughter. She wore it without cutting the collar. After that, she wore it for a long time. But I took my daughter to the Department of dermatology to see the Department of dermatology. Doctors claim that the bad quality of the collar material may contain harmful substances such as formaldehyde, which can cause itch, especially for sensitive skin and delicate skin. Since then, Ms. Tang has bought the clothes for the next time, and will cut the collar marks in time.


    "Every time you cut the collar, you will be very careful and cut along the knitting line to avoid breakage." However, Ms. Tang said that now many clothing labels are getting bigger and bigger. From the previous little cloth strips, they become the size of match boxes, and they are all closely labled stitches. They are particularly difficult to dismantle, and each time they use a pair of small scissors to poke for half a day and toss for half an hour.


    During the interview, many citizens expressed their opinions. Clothing collar Love and hate. A citizen said that the label can prove to be a famous brand, and it is a pity to tear it down. They put forward suggestions that when manufacturers make clothes, they will not change labels, can not think of individual methods, why do we have to get an obstacle?


    {page_break}      


    What is the best way to deal with the collar?


    Someone cut someone off and dressed himself instead.


    How can you handle the new clothes? Some people cut them out. Some people are wearing them instead of looking at them.


    Many netizens responded with a clear answer. The newly bought clothes will cut off the collar, rather than break the clothes or the neck.


    Ms. Xiong said that the scissors collar is also learned, and can not be cut directly, leaving the edge of the edge, but to pinpoint the needle. To this end, she bought a stitch tool with a small crochet and a small knife. She looked for the thread of the collar and picked it lightly, so it was easy to open it.


    Mr. Fang also expressed his frustration with the leader. "Whether it's a warm coat or a sweater, there is always a hard collar in all kinds of clothes that are close to him, and the neck is uncomfortable." Mr. Fang said he had no choice but to wear underwear. When he wore warm underwear in winter, he would turn his clothes over, so he wouldn't have skin.


    Mr. Wang said that he was working hard to break the collar line with a small knife and not to damage his clothes. The success rate has increased to 90%. "Scissors" is the rule. Don't cut the collar directly. Use the tip of the scissors to pick the stitches slowly, each pin is picked, and then gently tore off. Mr. Wang also took out a new dress to share the skill of the cutting collar, which was cut into rounded corners, so that it would not be so sharp and pierced. "After all, some special material clothes still keep the collar mark, so as not to break it, it's a tragedy."


    Miss Zhang is ingenious and likes to make needlework. She said that if she could not bear the mark, she would try to cut out a soft old cotton T-shirt. "But this is a technical job. If you do not sew properly, you will see the stitches outside the clothes."


      What kind of marker is more important?


    Besides the material factor, the stitching level also affects the touch.


    Recently, a reporter visited a number of first-line clothing brands in Wuhan Guangzhou commercial circle, and found that most of the materials were made of chemical fiber and pure cotton, the length of which was 2.5 knuckles.


    In a women's clothing store on the two floor of Wu Guang, most of them Dress The position of the collar is at the back of the neck. If it is a V collar design, the collar is stitched on the side of the V collar, and the zipper dress on the back is designed beside the zipper.


    Men's shirt collar color is more exquisite, mostly black, white, dark blue and silver. A shop owner of a Montagut store in Hankou told reporters that the collar is also part of the dress design. It is very particular about color matching. The matching color of the collar must match the color of the shirt to match the colors.


    Subsequently, the reporter visited the wholesale clothing market in Hanzheng Street, found that the lower price of the clothing collar used more fiber with poor texture, and some of them had silk embroidery, which felt relatively easy to handle. The collar pin was relatively sparse and easy to tear down, but because of the coarse thread, it might leave holes in the clothes after it was removed. A shopkeeper of a women's clothing store said that the material of the collar was not the cause of skin allergy, but the rubbing on the skin when it was put on the body would cause redness and swelling. Reporters saw that some men's shirt collar only marked a few stitches at the ends of the line, which easily caused the effect of friction up and down. Some even stitched along the edges, but there were redundant threads, which would also rub the skin.


    {page_break}      


    Is there room for improvement?


    Some manufacturers have improved technology without using standard. printing


    Underwear has the most intimate body, and the comfort requirement of the collar is higher. Through interviews, the reporters found that most of the material of underwear collar was pure cotton or satin, and more and more brands began to use the printing technology to brand LOGO on clothes.


    Xu Dongmei, a salesperson in Mao's cabinet, told reporters that underwear usually uses pure cotton or silk material, which is relatively breathable and has little friction with the skin. It rarely causes allergies, redness and swelling. The label of the bra is satin cloth label, which is stitched on the side of the bra and overlapped with the label. It feels smoother. The underwear is usually stitched in the middle of the waist, shorter than the collar of the coat and wider.


    Subsequently, the reporter saw in the Ai Di lingerie store that the marking of thermal underwear was being printed on the back position, which was being carried out in the anti season discount. "Many customers used to buy underwear before buying it, but they cut it down, but accidentally cut a hole. Later, it was reflected in the headquarters of the company. After improvement, the underwear was printed by printing, and it will not fade after washing, and it will be more comfortable to wear." Some of the unqualified underwear will also mark the trademark size by printing and dyeing, but the ink may contain harmful substances such as formaldehyde, which will cause itching, shop assistants said.


    A lingerie brand official said that underwear is now using the technology of no mark transfer printing, which is more skin friendly. According to the introduction, transfer printing is a printing method to transfer some dye to other materials such as paper, and then transfer the pattern to fabric by hot pressing. "This technology is more environmentally friendly, harmless to human body, and does not contain carcinogenic substances." The person in charge said that its brand had been improved by using this technology three or four years ago. Now other brands of underwear are increasingly using transfer printing technology to make underwear more comfortable and satisfy customers' needs.


    In the interview, the reporter found that some brands have also been improved on the label. Even the more traditional location and material of the label, there will be a velvet part in the close position, slightly softer, such as TRENDIANO and SELECTED, some fast. Fashion brand Such as UNIQLO, C&A and other cotton t-shirts and sporty clothes, the LOGO and size of the goods are also printed and printed.


    How does a business see a leader?


    Hope to retain brand logo


    According to industry sources, the production of clothing and the leading label has been popular since the 90s of last century, but the clothing factory at that time only played a simple sticker. Why do we have to sew this little cloth on the clothes? According to GB5296.4-1998, consumer goods instructions. Spin It is stipulated in the instructions for use of products and clothing that the type and specification of products should be made of durable labels by adopting three contents of ingredients and contents of raw materials and washing methods. These labels should not only be fixed on the products, but also be able to withstand the entire process of wearing and washing of clothing products, ensuring that the products are not deformed, not fade and keep the handwriting clear and easy to read.


    Journalist interview Clothing industry Insiders know that every brand designer will spend his mind on the location, material selection, area size and color collocation.


    President of Wuhan clothing association, Yuan Tian Clothes & Accessories Liu Shuren, chairman of the board of directors, said that the label is also called "weaving Mark". Each manufacturer has a long-term fixed cooperation label supplier. The better cost and quality of the leading label can be more than ten times the cost price, and the material will also use better silk weaving marks. He said that the design of the logo is the packaging of clothing, and the most important thing is to conform to the style of the brand. Different types of collar, such as leisure, elegance and formal dress, will be distinguished from font, typesetting and color recognition.


    "The key is comfort, and cutting and cliping are all consumers' needs. But after all, this is a sign of a brand. It can be done as far as possible so that consumers do not feel superfluous, and can stay the best. It can be counted as a brand image. Mao Lihui, President of Wuhan fashion and Fashion Federation, also revealed the small secret of the winning label. The former leading role is to display the function of the brand. Now the factory leaders are designed as hooks, so that people can hang them on the hook without clothes hangers, adding some practical functions and keeping the leading labels.

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