US Cotton Special Trade Delegation Asks Booker Brothers Store

In June 15th, leaving Fresno early in the morning, we completed the last flight in the United States. From then on, we left the unit and the small business machine Dornier328 and arrived at the last stop in San Francisco. The hotel is located in the most lively and prosperous Union Square in downtown. It only takes a few minutes to walk through two blocks, and I find the store of American brand Brooks Brothers (Booker Brothers).

Want to arrive in person Booker brothers The reason for looking at the store is that it is a local brand in the United States. Two, in recent years, it participated in the promotion and promotion activities of the international cotton association of the United States. It has heard many times that the Brooks Brother brand has very close cooperation with the American Pima Cotton Association, and is specialized in launching Supima series products. Therefore, I am specially designed for its super long staple cotton Supima product, and it is also the result of training in the US cotton project. It was mid June, and many of the shops around it were still promoting father's Day promotions, and Booker brothers had launched the mid year promotion. Traditionally, POLO shirts and men's shirts account for a large proportion of the items in display, and all of them are made of 100% cotton fiber. Many of the formal shirts are made of super long staple cotton Supima, which are low-key, soft and traditional, and enjoy the popularity of Booker brothers brand. The design style of the POLO shirt is relatively lively. Apart from the full color monochromatic design t-shirt product, the full shelves stimulate your visual nerve, the stripe color design is more striking and has a visual sense of jumping. It is very suitable for seasonal wear. The promotional price of 139 dollars and three pieces is very strong for the followers of Dobk brothers brand.

Go through Men's wear products On display shelves, I was attracted by a colorful cotton print dress. Cotton texture, exquisite workmanship, exquisite flower design, eyeful is full of summer color. See the neckline logo "LIBERTY ART FABRICS", asked the clerk to know that the design of this dress is a London Company specifically for the brook brothers brand. "No wonder the style is very much like the flower design style of William Morris". I smiled and thanked him for his enthusiastic explanation. "Oh, maybe it is very likely!" he answered as he was busy tidying up the clothes at the counter and smiling through the golden mirror.

In this way, I spent the first flower skirt in Booker brothers. When asked about the price of men's shirt products, the old gentleman told me very well that there would be more promotional activities in the store tomorrow, and suggested that if time permits, I would like to come back tomorrow.

On the morning of the second day, when I came to the shop again, I saw the billboard of "mid year half off promotion" at the front door of the shop. Men's shirts A reduction of 4 to 40 percent off can be achieved. The clerk saw me coming again and greeted me with a smile. When I learnt that I had a bigger discount on the skirt I bought yesterday, I felt a little regret. The clerk asked if I had brought the invoice with me and said that the price could be returned to me because the brand had a 14 day free return policy. In this way, I also enjoyed a brand's "value service". During the selection of men's shirts, he carefully inquired about the size parameters such as collar, edition and sleeve length, and carefully selected and compared them for me, so that I finally successfully completed the task of helping friends purchase.

With the pleasure of shopping, I spoke to my friends in WeChat in a few words about the shopping process and feelings, and drew many friends' comments, and others encouraged me to write a short essay on this experience. I was deeply impressed by the consumption experience at the Booker brothers store, in addition to the excellence and uniqueness of the product, but also because of the comfortable and enjoyable shopping experience. I think its charm lies in knowing the brand.

Concluding remarks

Until the publication of this article, American cotton The special trade delegation visited the essay for a short time. This article aims to show readers the most realistic aspect of the cotton industry in the United States. When I look for various professional materials in writing, I feel that the more I understand, the more I realize the broad and profound knowledge of cotton field and the deep interdependence between Chinese and American cotton and textile industry. Members of the delegation deeply felt the sincerity of the US cotton industry along the way and deepened their strong desire to understand each other. The special trade delegation of the US International Cotton Association also opened a new platform for in-depth exchanges and professional knowledge between the two sides. Although the end of the trip, but the exchange between them is still deepening, like the two sides at the farewell dinner to bless each other: China's textile industry needs the United States, the United States cotton needs China.