Zhou Shaoxiong Crossed The Border To Find Another Side Of Business

Zhou Shaoxiong, who is 49 years old, is about to enter the year of knowing destiny. But in the past ten years, P did not seem to have left any trace on his cheek. Compared with his peers, his temperament is still much younger.

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In 2013, Beijing international a href= "http://www.91se91.com/news/index_f.asp" > fashionable dress < /a > week, Zhou Shaoxiong and his seven wolves brand undoubtedly became the leading role. Many star spokesmen of Zhou Shaoxiong and seven wolves brands appeared in the red light of fashion week. They witnessed the latest achievements of the seven wolves, the Huayi Brothers celebrities' advanced customization and star crossover design.

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< p > over the past two years, Zhou Shaoxiong's appearances are mostly around the T stage, as well as the activities and shows that appear in celebrities of various movie and TV circles. The names often appear on the major media with the chairman of Huayi Brothers Wang Zhongjun, more like a real entertainment star.

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< p > in the eyes of the outside world, Zhou Shaoxiong, the chairman of the seven wolves, is playing a chess game that looks wonderful but really bad.

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< p > < strong > brand expansion in the downturn market > /strong > /p >

< p > 2012, it is definitely a cold winter for China's "a href=" http://www.91se91.com/news/index_f.asp "clothing > /a" market. Most of the domestic brands are bogged down in the mire of stock. Those local sporting goods enterprises that have expanded too quickly in the early years have become the biggest victims of the "chill". Most of the sporting goods companies in Jinjiang are shrinking the front line and closing the inefficient outlets.

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The men's clothing brand of P > Fujian has not been spared. Zhou Shaoxiong said frankly that it has certain influence on the seven wolves, but it is not as big as the sports products business. Due to the poor environment and low consumption, the seven wolves also reduced the speed of expansion and put more efforts in the promotion of single store performance.

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At the same time, the investment of the seven wolves in the brand has not risen. In the 2012 China International Fashion Week, the first time the seven wolves launched the "celebrity high customization" series, and set foot in the garment customization.

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< p > for apparel customization, the industry is very clear about the fact that there are not many enterprises that can dress and customize clothes. Besides luxury brands are centuries old brands, there must be a profound brand connotation and culture.

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< p > seven wolves to enter the custom market bottom comes from the "crossover", together with Huayi Brothers, for the 2012 Huayi Brothers artistes major event clothing to provide exclusive customization.

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< p > it is reported that Zhang Hanyu, Li Chen, William Feng, Bing Shao, Jia Nailiang, Jianfeng Bao and other popular stars are included in the list of seven wolves custom made costumes.

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< p > "if we want to build a brand, we should take a step earlier than the consumers. Even some products can make our consumers tiptoe.

Of course, for a high-end brand, you need to have a suitable customer base to support the entire operation structure. If you make yourself too tall and too small, you will have operational difficulties.

Zhou Shaoxiong said.

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Therefore, since 2011, under the intention of Zhou Shaoxiong, the seven wolves actually slowed down the pace voluntarily. Although the performance of two years has reached the expectation of the enterprise, Zhou Shaoxiong believes that today's seven wolves are not seeking development from the angle of performance, but are deliberately controlling the pace of their development. "P", "--EndFragment--".

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< p > "in the brand aspect, the consumer is in the stage of upgrading. Now it is the precipitating period of consumers, and also the precipitate period of the seven wolves. I am more concerned about the brand orientation and value to consumers, but only the brand is not enough. It also includes service system, terminal and so on.

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< p > therefore, despite the seven wolves playing cross border, in the domestic men's wear industry has gone out of a different way of chess, but Zhou Shaoxiong is not eager to see the changes brought about by him, he has enough patience and confidence to polish the brand.

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< p > < strong > the cultural value of touch brand < /strong > /p >

< p > compared with her own peers, < a href= "http://www.91se91.com/pioneer/" > Zhou Shaoxiong < /a > prefers to ponder over her mind. As the brand grows, he is more willing to advance one step ahead of the rest and think ahead of the brand development path.

When Chinese men's clothes are just starting, they often remember the brand by a loud slogan.

In the early days, Zhou Shaoxiong naturally hired Chyi Chin to be the spokesman for seven wolves. This advertising mode made it easy for consumers to remember seven wolves.

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< p > for a long time, the positioning of Chinese men's clothing is closely related to their functions. Like many similar men's pants experts and jacket experts, the Chinese men's clothing has indeed locked their target group. When people get through the stage of survival, the new rich class appears in large numbers. They begin to pay attention to tourism and attach importance to the quality of life, and their awareness of fashion is also constantly improving. At this time, clothing is no longer just a basic dress expression for them.

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< p > "technical differences are generally easy to surpass or copy, especially in the clothing industry, and cultural details can be maintained more unique."

Zhou Shaoxiong emphasized.

The so-called brand culture is actually to cater to the psychological changes and consumption needs of consumers.

The brand concept of "men is more than one side" has also gone beyond the stereotype of brand function and conceptualization. From the spiritual and inner level of the audience, to tap their resonance points, pay attention to the lifestyle, pay attention to and cooperate with fashion, culture and creative industries are the biggest characteristics of the seven wolves, which are different from their local men's clothing brands. To make the brand that embodies the lifestyle and values, the products of the seven wolves will have the soul, which makes the consumers surpass the physical properties of the products in the process of consuming the brand products.

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< p > in Zhou Shaoxiong's view, the seven wolves can be regarded as a witness, experiencer and promoter of the development of China's local fashion industry. The seven wolves accompany each process step by step, step by step from product manufacturing, to the practical performance of commodities, to the expression of American learning methods, and to the integration of western fashion knowledge, each process is more practical.

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< p > "from now on, it is not only a good foundation for the quality attributes of clothing, but also gradually moving towards the international stage in brand culture construction and fashion expression."

Zhou Shaoxiong said.

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