Clothing Growth Downturn, Department Store Industry Downturn?

< p > Wanda responded, the Plaza "a target=" _blank "href=" http://www.91se91.com/ "> dress" /a > ", is to reduce the overlap with the department store format, increase the square industry format, industry insiders said, department store shopping center is the trend of the future, experience consumption will be more and more recently, the commercial real estate leader Wanda Group clearly stated that the two floor of Wanda Plaza opened next year will be based on the experience format, and basically do not dress.

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< p > the news has attracted a lot of attention, but the industry believes that this may only be the adjustment of Wanda's business strategy. For most shopping centers, clothing industry is still the most important way to attract customers.

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< p > < strong > message < /strong > /p >

< p > < strong > Wanda Plaza must be "dress up" < /strong > /p >

< p > news, Wanda Group said that the two floor of Wanda Plaza (excluding Wanda Department Store) opened next year will completely abolish the dress format and strive to avoid retail formats. It is necessary to adjust the 72 square two floors of the business already completed before 2015.

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< p > according to the reporter, the news came from the speech of Wang Jianlin, chairman of Wanda Group, in the first half year working conference of the company. In the second half of the year, Wang Jianlin laid stress on reducing the proportion of retail business.

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< p > Zhengzhou Wanda Plaza Business Management Co., Ltd. also confirmed the above news. Yuan Jianxiang, deputy general manager of the company's operation Department, said that the two floor of Wanda Plaza opened next year will mainly be based on experience formats, and basically do not dress up.

The adjusted Wanda Plaza will increase the proportion of life styles, such as hairdressing, nail polish, book bar, education and training, which will make Wanda Plaza more diversified and more viscous.

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< p > Yuan Jian said that in the two floor, the experience will be fully increased in the future. There are many a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > clothing brands will be effectively divided, part of which may be removed and may be divided into department stores, which will be gradually adjusted, but it is not yet implemented because the contracts signed with many fashion brands will not expire until the end of next year.

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< p > < strong > abduction < /strong > < /p >.

P > < strong > clothing growth is low and department stores are sluggish? < /strong > /p >

"P > why adjustment? A lot of media think, perhaps from the performance of the last half year of Wanda Department store," Wanda Group work report in the first half of 2013, "commercial real estate, Wanda culture and other business over the completion of half a year goal, but Wanda Department stores only 91% of the half year goal.

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< p > according to the press, apparel sales as a major retailer in the first half of this year were slow.

According to the statistics of the China National Business Information Center, the retail sales of clothing commodities of hundreds of key retail enterprises in the first half of 2013 increased by 6.9% compared with the same period last year, and the growth rate was 2.9 percentage points lower than that of the same period last year.

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< p > < strong > reduction coincides with the format of Wanda Department Store < /strong > < /p >

Is the adjustment of < p > strong > Wanda based on the above reasons? < /strong > < /p >

< p > Yuan Jian said, "it doesn't matter to that."

He said that regardless of Wanda Plaza or Wanda Department's annual performance, even in the first half of the year, it increased by two digits. Zhengzhou Wanda Department's turnover increased by 30% in the first half of this year.

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< p > in his view, the group's move is not like the other media misreading "de dress", in fact, at present, Wanda Plaza, including department stores, more than 60% of the formats are clothing categories.

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< p > the strategy of "reducing retail share" has been going on all the time, and it is not suddenly proposed.

One of the main reasons is Wanda Plaza pedestrian street and Wanda Department stores have many things to repeat, such as clothing.

This reason also mentioned in the first half of the working conference, in order to reduce the overlap with Wanda Department store format, enhance the comparative efficiency.

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< p > < strong > increasing square industry status < /strong > < /p >

Another main reason for P is to increase the format of Wanda Plaza.

Yuan Jian said, just like Wang Jianlin and Ma Yun's bet, the electricity supplier is more powerful. Many things can not be replaced by online shopping, such as bathing, pinching feet and digging ears.

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< p > Yuan Jian said, as Wanda now focuses on doing cultural tourism, this is a trend.

They have been studying how Wanda Plaza can provide customers with a more relaxed and comprehensive consumption concept and consumption environment, but at the company's first half working conference, the chairman emphasized that such a matter was exaggerated by the media.

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"P > reporter interviewed an insider who was close to Wanda Group. He also believed that Wanda's actions could not be understood as abandoning the retail format of clothing, but to enrich the format of Wanda Plaza.

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< p > Wang Jianlin once said that Wanda was eaten.

This is why the third floors of Wanda Plaza are basically restaurants, because Wang Jianlin believes that the offline experience format is irreplaceable and can withstand the impact of the electricity supplier well.

At the same time, attractive experiential formats can also bring about a rolling stream of retail formats, so we must vigorously develop.

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< p > < strong > refer to < /strong > < /p >.

< p > < strong > Dalian two adjusted Wanda Plaza < /strong > /p >

< p > < strong > sales increased by 8% < /strong > < /p >

< p > insiders pointed out that in the past two years, the entire retail industry has been affected by the electricity supplier. Relatively speaking, catering and entertainment are less affected.

Statistics from the China National Business Information Center show that in the first half of 2013, the number of retail sales of hundreds of major retail enterprises increased by 10.7%, and the growth rate slowed down by 0.3 percentage points.

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< p > analysts believe that catering and entertainment formats have increasingly become a winning tool for shopping centers to attract customers. Reducing retail sales and raising the proportion of lifestyle businesses are conducive to attracting investment and upgrading shopping centers.

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< p > it is understood that the two new Wanda Plaza opened in Dalian this year has adjusted its format. The adjusted passenger market of Wanda Plaza on the two floor has increased by more than 10% compared with the unadjusted Wanda Plaza and sales have increased by 8%.

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< p > however, for most shopping malls, it is impossible to reduce the proportion of apparel business.

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< p > to increase the life experience format has to be a trend. Xu Qi, a spokesman for Zhengzhou Denis Department Store Co., believes that facing the impact of the electricity supplier, the department store can consider two changes: first, reduce the price difference between the clothing line and the line; two, try to cooperate with the third parties to provide delivery services for the customers.

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< p > < strong > viewpoint < /strong > < /p >.

< p > < strong > department store shopping center < /strong > /p >

< p > < strong > the proportion of experience type will be bigger and bigger. < /strong > < /p >

< p > Yuan Jian thinks that the future shopping center must be large and full, and the impact is only cheap.

He suggested that the 3 to 4: 3 ratio of the US shopping center idea is more appropriate, 30% of the catering and entertainment formats, 40% of the clothing formats, 30% of the matching formats of life.

At present, China's shopping centers are actually developing.

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< p > just like Wanda Plaza, in fact, the proportion of clothing is relatively large, accounting for more than 60%.

About 10% will be catering, with fewer boutiques and 20%~30% entertainment.

But it will still feel that the proportion of catering is less. Now that every restaurant in Zhongyuan restaurant is lined up, it needs to be expanded.

"The next step is to gradually expand the experience industry."

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< p > Zhengzhou China World Trade Center 360 square responsible person said that in the future, more people may come to shopping malls not only for shopping, but also for leisure, entertainment or sightseeing, such as Shanghai's K11 and Beijing's green grassland. These distinct shopping centers, though not the mainstream commercial form, have aroused great concern among their peers and consumers.

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< p >, he said, the requirements of the department store to flat effect (that is, the efficiency of the terminal 1 square meters) is higher than that of the shopping center. The department stores in the future may develop in two directions: one is to set up a more distinctive department store image; the other is to develop towards the shopping mall and increase the sense of experience of the consumer group.

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