Classic Shoes Are Always So Popular.

< p > selling brand is selling culture, selling products is selling stories, and products with stories can always be popular and become classics.

The classic < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > is always so charming, though simple and inheriting.

The shoes are less than a target= "_blank" href= "http://www.91se91.com/" > designer "/a".

Never assume that this is a coincidence. It is by no means the result of designers' laziness. It is precisely the fruit of a multi sector coordination plan within Brand Company.

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< p > classic shoes from birth means good market performance, it is not hard to plug to consumers, but from market feedback is constantly excavated, updated and inherited.

The planning secrets must be concerned.

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< p > commodity planning is a series of planning and management for the realization of goods from scratch and from producers to consumers, taking the interests of enterprises as the starting point to meet the needs of the target consumer groups, including commodity planning, design, development, purchase, production, sales and other links.

Among them, the product R & D capability of enterprises is very important.

Classic shoe design can not escape this basic rule.

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< p > product is the foundation and core of brand.

Measuring the product R & D capability of an enterprise can be carried out from two aspects: the basic level and the deep level.

The indicators at the basic level include the speed, frequency and quantity of new product release; the deep level considerations should be based on the use of new categories, new processes, and the matching of colors with popular colors.

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< p > from this perspective, commodity planning can be simply defined as business planning, involving the issue of "buy" and "sell".

The purpose is to seize more and larger market share, differentiate products from similar brands, create self personality, and increase the added value of brand (products).

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< p > based on this, commodity planning should be based on the strategic development direction of the enterprise, carry out resource integration and optimize allocation in a purposeful and planned way, fully mobilize all the positive factors such as manpower, material resources, financial resources, social and information resources related to the planning objectives, so as to form a resultant force and create the greatest value at the lowest cost.

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< p > however, commodity planning is not only a simple design problem, but rather brings the competition of the coming year to the present. It is an important "pawn" for implementing the development and competition strategy, and is a "advance layout" for strategizing and strategizing.

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< p > look at several familiar international brands, Nike Jordan shoes, Adidas's clover, TOD 'S bean Dou shoes, their success is inseparable from their classic shoes, how to create these classic shoes, why they can "keep young" and see whether they can find clues from their respective projects.

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< p > < strong > 1. Nike Jordan shoes < /strong > < /p >

< p > today, NIKE has a history of 40 years, and there are 27 NIKE AIR JORDAN series coming out.

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In 1985, Michael Jordan signed a high salary contract with NIKE, a sporting goods manufacturer of small factories, and NIKE launched the first shoe named "Jordan" for Jordan, the first of the AIR JORDAN series: NIKE AIR JORDAN I. Although this shoe had unique color matching and novelty technology at that time, no one had ever thought that this is the beginning of a p myth.

More than 20 years later, AIR JORDAN series basketball shoes now seem to be the best basketball shoes in the world.

The lovers of Nike Jordan shoes can always find familiar and new flavours in the series of Jordan introduced continuously.

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< p > take the twentieth AIR JORDAN XX of AIR JORDAN series basketball shoes introduced by NIKE in 2005 as an example. For the first time, the designer joined the concept of motorcycles, especially the red lacquer skin part is the most obvious. It is the latest protection system designed by the designer. It is called the "protective rope for ankles". In addition, AIR JORDAN XX has tried every means to use the technology of laser engraving to highlight the glorious past of Michael Jordan and the series of JORDAN.

As long as we observe carefully, it is easy to see that in the magic bandage on the AIR JORDAN XX vamp, there are large and small, all kinds of patterns of different shapes. Each of these patterns is an independent whole. We can find Jordan's highest score in his career. We can also see Jordan's birthday. Or, that car can attract your attention because it is the first car bought by Jordan, and there is a hand with 6 fingers. It means that Jordan has already had 6 championship rings.

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< p > apart from these stories related to Jordan, the AIR JORDAN XX vamp magic bandage also lists the past of AIR JORDAN series. From above, people can always count from AIR JORDAN I to AIR JORDAN XIX, all of which are told around Jordan and JORDAN. You can even feel that it is a picture of historical records. As long as you own it, people can learn everything about Jordan from it.

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< p > from a shoe can find so many connotations, it can be said that if it were not foregoing "premeditated", it is absolutely impossible to succeed.

And the success of Nike Jordan shoes is precisely because each time it is launched, it can always make people find the memories and surprises they want.

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< p > now, the Jordan series shoes, printed with the "flying man" logo that outlined Jordan's Ballet like graceful blue ball movement, has become a cultural symbol, and this has also become a powerful tool for Nike to pform into a super international brand.

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< p > > strong > two, TOD 'S bean bean shoes < /strong > /p >

< p > 1986, the famous TOD "S bean bean shoes" was born. The bean bean shoes are the first generation flat shoes of TOD 'S.

Gommini nickname for deer leather shoes, this nickname comes from 133 rubber particles on the sole and heel of shoes, just like a small bean.

In fact, the founder, Mr. Diego Della Valle, originally wanted to design a slippery, slippery shoe that could be used as a driving shoe, designed for Ferrari owners, so that the driver would not slide when he was wearing the pedal.

It was not expected that after the launch, the popularity of the "Doudou" made the people wearing TOD 'S shoes feel very comfortable, and became the aesthetic symbols of the whole brand over time.

TOD 'S has created a "bean bean shoe" that has been described as "walking on the water bed" without pressure at all, and has become a leader in the footwear industry in Italy.

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Although the P bean bean shoes are simple, they attract Diana Wang Ki, Monaco Princess Caroline, Sharon Stone, Harrison Ford, Tom Hanks, Mike Douglas and other world-class celebrities.

Whether faced with the new force of stars or aristocrats, TOD 'S bean Dou shoes can make people close to life and wear comfortably without losing their identity, especially for travel and leisure time.

TOD S has become the "necessities of life" for celebrities because they stick to quality, comfort and practicality, and can wear them for several years.

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"P" so far, the bean bean shoes shine almost covers all other products in the TOD S store, occupying the trump card in the store.

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< p > < strong > three, Adidas clover > /strong > /p >

"P > Adidas", the dedication and enthusiasm of the athletes left the brand for more than 70 years of unparalleled products, which is the foundation for the birth of the Adidas classic series (Originals).

The classic series (Originals) is to choose the best product in Adidas's history as a blueprint and republish it after slightly modifying its fabric and style. The whole series is more fashionable.

Since 1996, clover logo has been specially used in classic series (Originals) products.

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< p > every classic reproduction can always release more new shoe models and even refine them to match colors.

For example, in September 17, 2011, Adidas launched the brand new adidas Originals B-Sides Kegler Super shoes.

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< p > in a record, songs in A side are always expected to become the classics of the times, but collectors and connoisseurs will spend more time turning over to B side, where they can search for real treasures.

Adidas B-Sides takes the meaning of B Side in the record, continuing the magic experience of Originals. It not only brings some new exclusive cross-border cooperation, but also introduces a new color matching series for classic cooperation.

This color is inspired by the Jamaica sleigh team. The black suede material is covered in the top of the shoes. The yellow three bars are quite striking, and sometimes they are interspersed with some dynamic blue decoration of the lake water.

This series has brought seven limited funds, all classic Adidas Original as the prototype, by UNDFTD, BAPE, Foot Patrol and Jeremy Scott and other heavyweight collaborators meticulously build.

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< p > besides, this series also engraved the classic shoes of Adidas in 1980, and replaced the high specification < a target= "_blank" href= "http://www.91se91.com/" > leather < /a > to add texture. It also made many consumers have unexpected opportunities to embrace the classics.

The introduction of classics is also a very smart marketing strategy.

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