H&M The US E-Commerce Website Can Be Described As Dragging On.

Swedish retailer Hennes & Mauritz AB (HMb.ST) confirmed H&M's Twitter account @HMUSA on the 17 th. H&M H&M e-commerce website will be launched in August, but no other details are disclosed. Hennes & Mauritz AB (HMb.ST) CEO Karl-Johan Persson accepts Retailing Today's interview that the group will also launch an e-commerce platform in several other countries before 2014, and he has not disclosed specific countries.

　 H&M the US e-commerce website can be described as dragging on.

In February this year, according to the fashion website SheFinds, a New York employee leaked out the news that the staff conference decided to launch the online sales platform in June. Subsequently, Karl-Johan Persson had accepted the interview with the Wall Street Journal The Wall Street Journal, confirming that the H&M e-commerce platform that was released by H&M employees this summer will be launched in the United States. Karl-Johan Persson said it was less likely to be postponed this time, but "never be 100% sure". Before H&M postponed the brand's online time on the US e-commerce platform for the three time, Karl-Johan Persson also did not give the exact date. According to SheFinds reports, the H&M e-commerce website launched in August is the result of the four postponement. The latest delay was the end of September last year, the 2012 quarter of fiscal year three quarter earnings report, as the three quarter sales grew by less than 1%, the group decided to postpone the online store online, from the original end of 2013 postponed to mid 2013.

After entering the US market for 13 years, H&M has 269 stores in the US market, while other brands of the group are not available in the United States. In the first half of March, H&M, the most important brand of Hennes & Mauritz AB (HMb.ST), opened ten stores in the United States, H&M Daniel, the chief executive of the United States, said that the plan to open shop in the US market this year will exceed 40 last year.

For the final size of H&M in the US market, Daniel Kulle, President of H&M, declined to comment, but said it would depend on its competitors. Forever 21 is close to 500 stores in the United States and 600 in Express, but its main competitor, Inditex SA (ITX.MC), is the most important Zara brand in the United States, and the number of stores in the United States is only 219 in January 31, 2013.

According to the no fashion Chinese network data, H & M Hennes & Mauritz AB (HMb.ST) as of the two quarter of May 31, 2013, net profit fell 10.8% to 4 billion 655 million krona, the contract 700 million dollars, compared to 5 billion 219 million Swedish kronor last year. Gross profit fell 1.1% to 19 billion 337 million Swedish krona, gross profit margin 61.1%, down 60 basis points compared with the same period last year. The total sales of VAT value-added tax under the local exchange rate of SEK 36 billion 923 million, an increase of 5% over the previous year, excluding VAT VAT sales of 31 billion 635 million krona, the contract of $4 billion 700 million, lower than the analysts expected 32 billion 200 million Krona; if skim the strong exchange rate impact, and according to the two quarter last year, the total sales of VAT VAT will be 1 billion 800 million krona. Same store sales fell by 4%, mainly affected by the unusual cold weather in Europe in spring, of which the same store sales in March fell by 12%, the largest monthly decline in 3 years.

From the first half of December 1, 2012 to the first half of May 31, 2013, the H&M group's net profit was 7 billion 113 million Swedish kronor, which was 11.9% lower than that of 7 billion 958 million Swedish kronor last year. The total sales of VAT VAT increased by 5% compared with the same period at the local exchange rate, and the same store sales fell by 4%.

H&M said that sales in June were ideal and sales increased 1-17 in June compared with 14% in the same period last year. DNB analyst Haakon Aschehoug thinks sales figures for June to date are better than expected, laying a good start for the three quarter.