Chongqing Clothing Dealer Tries Water Network Wholesale

Yesterday, a family in the Yanghe River Road, Jiangbei. Clothes & Accessories In the shop, Ms. Xia warmly introduced every summer dress to customers this year. "This year's business is too difficult to do, the impact of online stores, rents are rising, now the inventory of summer clothing discount, do not know long time can be sold out." Reporters yesterday found that e-commerce is being hit. clothing The industry, whether it is clothing retailers or wholesalers, is crying bitterness this year.

　　 Market rent rises all the way

Business is declining.

Miss Xia calculated a book to the reporter. She usually took the goods to Guangzhou, though it didn't cost much time, but the toll was very high. To Guangzhou, the train took a day and a night. The sleeper single price was 361 yuan, and the round-trip fare was 722 yuan. The price of taking the plane was higher, at least 1000 yuan.

On the one hand, the cost of getting the goods from the physical wholesale market is too high. On the other hand, the rental market of the physical wholesale market is rising. Mr. Zhang, a clothing wholesaler in Chaotianmen, told reporters that he himself was less than 5 square meters of stalls, and the rent was 70 thousand per month. clothes Wholesale price of not more than 30 yuan, each garment can only earn a few yuan, with an average of 5 yuan per garment, for example, the need to wholesale more than 200 items per day to ensure balance.

"Now less than 20% of the stalls are making money, 50% do not lose money, 30% lose money." Just 2 years ago, wholesale business in Chaotianmen was still a very profitable business, Mr. Zhang said. Clothing E-commerce The impact of the wholesale volume on the entity, such as the stalls beside him, has been sublet four or five times in 1 years.

Transformation of e-commerce wholesale

Introducing network wholesale mode

　　 Clothing enterprise We are looking for ways to solve the problem of clothing sales decline and digest inventory. Chen Shangfu, Secretary General of Chongqing garment industry association, said that from a global perspective, there is no wholesale clothing market in Europe and the United States except for big staples. In recent years, small orders have been popular. Discount is the traditional way to promote the inventory of clothing enterprises. Many clothing enterprises come from the sales channels to develop e-commerce, and some enterprises are wholesale inventories to sellers or directly open shop.

Yesterday, we had built more than one Guangzhou. Wholesale clothing market Li Guisheng, deputy general manager of Guangdong Zhongzhi Chengcheng Investment Co., Ltd., Chongqing branch, told reporters that the wholesale market in Guangzhou, Baima and Zhejiang Yiwu has begun to transform and try to introduce a new network wholesale mode.

"This is a revolution that is being experienced in the wholesale clothing channel. According to the survey, by the impact of the Internet, there will be more than 60% of the more than 1000 traditional clothing wholesale markets in the whole country in 5 years to develop into new trading modes, otherwise the waiting is to die." Li Guisheng said that they also met the old property of the vegetable garden dam coral underground shopping mall, ready for upgrading and upgrading. According to the new mode, we built Southwest's first professional clothing wholesale city, curious new, vegetable garden dam clothing city, specializing in women's clothing and cowboys.

Curious new vegetable garden dam Clothing City The new mode of "one to one" will be adopted in the "one to one" free distribution of online shops. The "virtual reality combination" and "virtual reality synchronization" are convenient for businessmen to complain and claim when goods are in trouble. Based on the fact that the original wholesalers are not familiar with e-commerce and the core of the success of online store operation, the garment city will set up a professional e-commerce department to provide merchants with comprehensive guidance from online shop decoration, photo uploading to professional models, photography, and promotion and promotion, so as to help merchants update their trading patterns and make them free at the beginning.