Wearable Device "Small Era" Is Coming?

< p > gloves that can be called, a target= "_blank" href= "http://www.91se91.com/" that can charge mobile phones, shoes less than /a, trousers that can update status, underwear that can send and receive short messages.

More and more wearable smart devices are now available.

In the wearable smart device market, in addition to the concern of Google and Nike such as foreign giants, many domestic manufacturers have also recently invested in the wearable products of the army.

In China, Shanda and Baidu have launched a series of GEAK smart watches and "plump" health bracelets recently. Even millet is ready to launch "smart shoes" products.

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At present, the high-end smartphone market is becoming saturated and the market needs new products with bright spots. So wearable smart devices have become a burst point. P

In this regard, the industry believes that "it is expected that the homogenization of products will be more serious, a swarm of horses, the industry will be heated at the same time, there will be victims."

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< p > domestic wearable equipment is thrived. < /p >

< p > with the popularity of Google glasses, wearable smart devices mushroomed.

It is clear that in 2013, the heat wave of smart wearable devices in China has been rolling in.

Baidu, Shanda, Xiaomi, and Tencent and other different kinds of waiting go forward.

Baidu is an Internet giant earlier in China, which is involved in wearable smart devices.

In March this year, Baidu was still feeling on a Google glasses salon. Google's technology was ahead of schedule. In April, Baidu began to test the first wearable device "BaiduEye" - a product similar to that of Google glasses, which is said to be deeply integrated with Baidu voice, cloud and map.

In early May, Baidu official micro-blog also revealed that it would launch a smart wearable intelligent device called "plump Bracelet" in early June, which is a sports health device that can record calories consumption and walk distance.

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Less than P, Shanda electronics has also launched a smart watch Bambook SmartWatch and "Lord of the rings" GEAKRing in the near future.

According to the introduction, the smart watch, named Bambook SmartWatch, is equipped with 1.5 inch screen, 1G main frequency CPU, equipped with Android 4.2 operating system, supports 720P HD decoding and multi screen interaction functions.

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In addition to P, Xiaomi also said it plans to launch smart shoe products that can measure movement trajectory.

In the future, putting millet smart shoes together with millet phone can not only measure the route, but also calculate the heart rate when running.

Meanwhile, Tencent CEO Ma Huateng said he is also paying close attention to the trend of wearable devices. "It may not necessarily be done directly, but it will definitely focus on how to integrate Tencent product services with the experience of wearable devices."

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< p > in addition to the layout of the giants, small teams are constantly following up.

It is understood that at present, there are dozens of wearable product production plans in China, and at least ten more products will be available in the second half of the year.

Electronic innovation network CEO Zhang Guobin said: "wearable devices are seen as a new blue ocean, many companies in the industry chain are enthusiastic."

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< p > wearable device "small era" is coming? < /p >

< p > at present, the wearable market is still a new field. Many things are still immature. Besides the fact that Google glasses can integrate the virtual reality technology into its powerful system applications, other products, such as the synchronous functions such as synchronous message and telephone, which are produced by the smart watches of the grand production, are not very attractive to ordinary users.

Why do domestic manufacturers still choose to market in this case? < /p >

< p > first, the prospect of wearable market is attractive.

Although wearable devices can not reach the popularity of mobile phones and computers in the short term, with the large scale R & D investment of Google, Nike, Baidu and other giants, it will undoubtedly have an attractive development prospect in this field.

It is predicted that the smart wearable product market will reach US $800 million this year and will reach US $1 billion 500 million next year.

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< p > secondly, the arrival of the era of big data to a certain extent, to boost the rise of wearable market.

Wearable devices are the entry of data, and in-depth analysis of big data enables users to re understand their work life.

Experts in the industry say that the smart phones on the market may be "disguised" as spectacles, watches and bracelets in the next two years.

Wearable devices become the next "iPhone" is not impossible.

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< p > again, the development of smart phones is entering the bottleneck stage. Apart from making the screen bigger and upgrading the processors, the major mobile phone manufacturers in China are finding it difficult to find new selling points, and the disadvantages of excessive energy consumption and uneasy carrying have been revealed.

Wearable devices are coming into being in this context: it can meet the needs of users' portability.

Wearable smart devices are easier to carry than other mobile devices. In addition, the operation is very portable. It can almost rely on the natural movements of the human body to operate.

For example, taking pictures by blinking, waving and recording.

This is obviously more attractive than using fingertips to slide, turn over menus and search.

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< p > finally, the psychology of blindly following the trend has also prompted many domestic manufacturers to enter the market.

Because in China, almost all Internet companies have regarded wearable devices as the most promising products. If they do not start mixing up, it will mean losing their bargaining chips with their competitors.

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< p > pformational innovation is king's way. < /p >

< p > when the domestic manufacturers are introducing wearable devices, the attitude of consumers is obviously mixed.

Some consumers said, "2000 yuan to buy a watch, many of which are duplicated with my cell phone, anyway, I feel worthless."

Insiders pointed out that the status quo of wearable digital devices is very much like the e-book reader of the year, with a single function, relatively high price, and poor practicability.

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< p > from the perspective of users' ultimate demands, people expect to see a wearable device that can subvert mobile devices, at least with independent data collection and computing pmission capability, which can not be done by mobile devices.

There are two main forms of wearable products in China: one is personal health care equipment (health bracelet, pedometer, etc.), and the two is mobile phone accessories (smart glasses, smart watches). < /p >

< p > the problem now is that domestic manufacturers do not yet understand the real demand of wearable devices.

Is the health bracelet and pedometer a public demand? What can smart glasses and watches be used for in addition to being cool? Can these pedometer, watches and running shoes be replaced by mobile devices? Obviously, for domestic wearable products, it is "only formal wearable", and differentiated innovation is not enough, because running computing, navigation, remote control photography and other applications can also be achieved on mobile devices, but it is a bit innovative in interaction.

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In the era of Internet P, the needs of users are diverse. If a product is only "Shanzhai" and can not embed its own characteristic service mode, it is very difficult to earn money through large-scale sales.

In the wearable market, there are two possible winners: one is to produce wearable products which are very close to rigid demand (for example, equipment for specific groups of pregnant women and the elderly); the other is to develop unprecedented applications on the body of wearable devices, so as to achieve personalized service value-added.

Therefore, for domestic manufacturers, pformational innovation is the golden rule.

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