Footwear Consumption Ranks First In The Five Cross-Border E-Commerce Target Market

< p > July 26th news, < a href= "http://www.91se91.com/news/index_cj.asp" > PayPal < /a > recently released the first global cross border e-commerce report in Beijing, providing a panoramic guide for the vast majority of China's online export businesses to understand the main target market in the world.

PayPal the study conducted a sample survey of over 5000 consumers in the world's five leading cross-border E-commerce markets - the United States, the United Kingdom, Germany, Australia and Brazil, and analyzed data from PayPal cross-border pactions.

The results show that the demand for online shopping of Chinese goods will reach 67 billion 900 million yuan in the target market of the five cross-border e-commerce in 2013. By 2018, this figure is expected to increase two times to 144 billion yuan.

The report also shows that the growth rate of mobile cross-border online shopping market is higher than that of the overall cross-border e-commerce market. The total number of mobile cross-border Internet shopping in the US single market will exceed 25 million in 2018.

However, no matter what kind of terminal shopping, paction security is still the biggest concern for consumers in online cross-border pactions.

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< p > the report shows that cross-border consumers in the US market are the most popular purchasing group in China. In 2013, 34 million 100 thousand American consumers expected to cross border online shopping for Chinese goods, with a value of 49 billion 700 million yuan, while the United Kingdom and Australia respectively ranked two or three in terms of consumption of 7 billion 400 million yuan and 5 billion 200 million yuan.

It is estimated that by 2018, the total annual demand of American consumers will be increased to 98 billion 100 million yuan, and will still occupy the first place.

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< p > however, it is noteworthy that in the target market of the five cross-border e-commerce, the fastest growing demand for China's online export commodities is Brazil.

It is estimated that from 2013 to 2018, the total value of Brazil consumers' cross-border online shopping from China will rise from the current 1 billion 800 million yuan to 11 billion 400 million yuan, an increase of nearly 7 times.

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Hu Baidi, general manager of cross border trade in China (P > PayPal), referring to the original intention of releasing the report, said: "PayPal has 128 million active accounts in 193 countries and regions in the world, and the total amount of cross-border pactions in 2012 is over 36 billion US dollars, which is the leader of cross-border e-commerce worldwide.

We hope to make full use of our rich global resources to provide reliable market data reference and a more comprehensive vision for Chinese merchants to help them grasp the right direction to develop online business opportunities.

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< p > > strong > five the characteristics of the cross border e-commerce market are different. < /strong > < /p >

< p > in the world's five largest cross-border e-commerce market, the survey found that the pursuit of product diversification (79% respondents' consumer choice) and high performance price ratio (80% of respondents' consumer choice) were the two driving forces for consumers to cross border online shopping. In the popular consumption categories, the sales volume of clothing, < a href= "http://www.91se91.com/news/index_c.asp" > shoes < /a > and accessories sold for 12 billion 500 million dollars, ranking the top. Other popular categories include health and beauty products, personal electronic products, computer hardware and jewelry clocks.

But it is worth mentioning that the popular consumption categories of various markets still show regional characteristics: for example, British consumers prefer online shopping tickets, German consumers prefer home electronics, while Brazil consumers are more keen on buying computer hardware.

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< p > from the estimated total consumption of cross-border online shopping in 2013, the United States (40 billion 600 million US dollars), the UK (12 billion 700 million US dollars) and Germany (9 billion 700 million US dollars) ranked the top three.

However, the most preferred cross-border online shoppers are Australian consumers, who spend the highest proportion (35.2%) on their total online consumption, followed by Germany (18.8%) and the United States (18%).

From the perspective of the total growth rate of cross-border online shopping consumption in the next 5 years, Brazil will take the lead at an average annual growth rate of 45%, followed by Australia (21%) and the UK (16%).

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< p > < strong > Mobile Internet shopping is fiercely strong. Consumers prefer high quality purchase experience < /strong > /p >

< p > PayPal global cross border e-commerce report points out that with the popularity of smart phones and tablet computers, mobile payment has become the trend of the times.

Taking the US market as an example, from 2013 to 2018, the composite annual growth rate of cross-border e-commerce is expected to reach 15%, while the growth rate of mobile cross-border e-commerce will be even higher, reaching 22%.

In the intent survey, 76% of the five largest markets in the world expressed willingness to make more use of mobile terminal devices to complete cross-border Internet pactions, while having a friendly online shopping interface for mobile devices has become an important consideration for the vast number of consumers to choose merchants.

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< p > PayPal is closely following the trend of mobile commerce development, and constantly creates optimization solutions for mobile Internet shopping for consumers and merchants.

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< p > not only creates a more convenient mobile shopping experience for consumers, but also enables merchants to benefit from upgrading website conversion and sales.

The report also shows that PayPal's security in mobile payment and mobile interface optimization scheme also make it a mobile payment platform widely used by consumers.

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< p > < strong > PayPal: the cross-border online payment method widely accepted and used by consumers is < /strong > /p >

The P report also shows that PayPal is the most widely used online payment method in the world's five largest cross-border e-commerce market, and 79% of the respondents said they use PayPal for cross-border online payment.

Meanwhile, 50% of respondents said that PayPal was their common cross-border online payment.

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"P >" when investigating consumers' rejection of cross-border < a href= '"http://www.91se91.com/news/index_x.asp" > e-business < /a >, the most important two factors are related to the safety of the paction, namely, the fear of identity theft and network fraud.

More than 40% of the respondents believe that the "security system" is the reason why they firmly use PayPal as the payment tool for cross-border e-commerce, and 81% of the respondents have completed the cross-border paction because they rely on the buyer protection policy of PayPal.

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