NBA Star China Line Promotes PEAK Shoes Sales

< p > despite the off-season, NBA's popularity in China has not diminished.

In July 5th, the basketball hall of Chengdu University of Technology, which could hold more than 1200 people, was packed.

All of the spectators who accepted the tickets were all fans who participated in the activities of "buying PEAK, seeing Parke" at PEAK Sichuan branch.

A week before Parke's visit to Chengdu, PEAK's signature in Chengdu and its surrounding areas, the signature of Parke, "a href=" http://www.91se91.com/news/index_x.asp "shoes" /a, was almost sold out.

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< p > Chengdu is just one of the stops of PEAK NBA star Parke China.

In the 6 cities that Parke went to this year, Parke's signature TP9 boots are in short supply, and dealers can only pfer goods urgently from other cities.

Even in places like Shanghai and Shenyang, where Parke did not arrive, Parke's signature shoes became a best seller.

Xu Zhihua, PEAK sports CEO, said: "as PEAK's largest brand terminal activity, PEAK hopes to get more basketball fans to contact and understand PEAK through the China line such as Parke and other NBA superstars, and ultimately love PEAK, becoming the user of PEAK."

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< p > < strong > Parke signing for fans, < /strong > /p >

< p > < strong > NBA stars China has become PEAK signboard activity < /strong > /p >

< p > every summer, the popular NBA Star China activities can always attract many fans' attention and participation.

The close interaction of China's activities, stars and fans all over the country has made the NBA star in China become more ground up, and the marketing of the brand also stimulates the desire of the fans.

PEAK, which has held NBA Star China's activities for 7 years in a row, has made its NBA star's China activities an important brand with its huge lineup and tremendous momentum.

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< p > from the 7 year ago Battier China trip, as the official market partner of NBA and the largest number of Chinese basketball players signed by NBA players, PEAK invites NBA players to come to China every year to provide a rich basketball dinner for the fans.

At present, more than 20 people have signed PEAK NBA stars, visited more than 50 cities in China, and had several face-to-face contacts with tens of thousands of basketball fans, and influenced hundreds of millions of basketball fans in China through the dissemination of well-known media such as CCTV and Sports Weekly.

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< p > in the past 4 years, < a href= "http://www.91se91.com/news/index_s.asp" > PEAK < /a > also brought 4 NBA champion members Vujacic, Artest (now known charitable world peace), Kidd and Battier to the fans, and shared the glory of the championship with Chinese fans.

Parke, the winner of the 5 all star and the 1 NBA finals, also used his superb skills and strong popularity to make Chinese fans feel the essence of the original NBA basketball culture in.

Many fans in PEAK official micro-blog and PEAK Sina micro-blog micro-blog message said: "mention the NBA Star China trip, associate with PEAK.

China Star has become a basketball fan's festival.

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< p > < strong > the largest terminal marketing activity led to the sales boom, < /strong > /p >

< p > every time the arrival of PEAK NBA signing superstars can sweep the fans Market -- PEAK's largest terminal marketing campaign has achieved remarkable results.

In the NBA playoffs and finals this year, the PEAK stars were very hot. Among the 4 teams who entered NBA's eastern and Western finals, 3 of the 4 teams were signed by PEAK players. They were Parke, Battier, George Hill and Sam Yang.

Netizens said, "the NBA playoffs have become the PEAK team."

PEAK boots in the playoffs to help them better play, and they did not meet the excellent performance of expectations, not only won the cheers of the fans, but also directly stimulated the sales of PEAK basketball products.

According to the data from PEAK sales management center, in the first quarter and the second quarter of this year, PEAK dealers have made up 400 thousand pairs of basketball shoes.

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< p > in the first season of PEAK NBA Star China, Parke, the most famous player, was the best and the fans responded by snapping up PEAK.

According to PEAK local distributor in Guangzhou, PEAK's NBA boots on the day of PEAK Guangzhou Railway Station were actually "cleared"! Not only Parke, but also George and Hill, who were with him, were also welcomed by the city.

Every time they come to a city, they always cheer the fans.

At the signing ceremony of the store, many people bought basketball shoes while buying other PEAK products. The waiting queue before the counter was once outside the shop.

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In the finals this year, Battier's excellent defense and many three minute P scores were not only answered the questions of the outside world, but also won the respect of the fans and opponents, and were known as "players for the championship".

The fans also affirmed Battier with practical action. Dealers have repeatedly reflected that the "seven generation of Battier" is in short supply.

At the end of August, Battier will bring his latest boots to China to experience another championship baptism.

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< p > it is understood that in the first quarter of 2014, PEAK held the order meeting. The dealers who saw the hot reaction of the market and Parke's huge marketing influence also increased the order of basketball shoes and the NBA star products such as Parke and Battier. The latest high-end basketball shoes with gradient dual energy technology, which were newly developed by PEAK, also became the favorite of buyers everywhere. Among them, the number of basketball shoes such as "TP9", "Battier's war boots", "lightning", "hurricane", "fast Hawk", "beast of prey" and "Challenger" had a marked increase compared with the same period last year.

And PEAK's latest "cost-effective basketball shoes", which are cost-effective, has also become the goal of dealers.

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< p > according to the statistics of the China Federation of Commerce and the China National Information Center in the past five years, PEAK has ranked the top of the market segment of "a href=" http://www.91se91.com/news/index_h.asp "basketball shoes < /a" for 5 consecutive years.

Xu Zhihua, PEAK sports CEO, said: "PEAK looks forward to further consolidating PEAK's leading position in the market of basketball shoes by upgrading product design and quality, and closer to consumer demand and aesthetic products."

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