The Development Of Local Luxury Goods In China Is More Difficult.

Chinese manufacturing enterprises seem to be omnipotent, small to Apple products iPad, big to high speed rail, and even the world's leading telecommunications equipment, the products produced are all inclusive, but it seems that they can not produce their own exquisite handbags.

Yes, the top global companies from Prada to Apple have outsourced contracts to China, but it is hard to find even a Chinese brand that wins by quality. not only Luxury industry In this way, cars, smart phones, household appliances and other industries are no exception.

Two Chinese artists encountered similar troubles. They set up a rare high-end gift. clothing The company includes girls with long rabbit ears and angels with Asian faces. These artworks are sold at Guggenheim Museum in New York and Lane Crawford department store in Hongkong.

To Beijing and Qu Guangci, earlier this year, there were widespread cracks in the sculptures sent by the factory, so we had to eliminate about 200 pieces of unqualified work, and the delivery time was delayed by about three months. It turns out that the cause of the cracks is unstable raw materials, though factories say they have been buying things from the same supplier for many years.

In China, it is also a difficult problem to find high level craft, especially the delicate and delicate things like watches and jewelry. In 2004, the French Guillaume Brochard jointly founded the Chinese jewellery brand, Qeelin. Because it is difficult to find reliable production workshop in China, Brochard had to produce Chinese style jewellery in France.

The chief executive of Unicorn said that although the successful luxury companies had high returns, it would take a long time to succeed, so Chinese smart people are not interested in this industry because there are too many business opportunities in China.

Although Chinese handicrafts have a long history, Chinese entrepreneurs have a long way to go to create luxury brands. For luxury goods, origin and inheritance are very important, but most Chinese enterprises have a very short time to create. The label "made in China" often corresponds to low cost, large quantity and poor quality. Moreover, the latest Chinese enterprises entering the threshold of luxury goods industry will compete with many global brands. The latter often rely on strong financial strength to lose money for a long time.

Michel Gutsatz, director of the Marseilles business school in Shanghai, China Europe International Business School, said that Chinese enterprises hope to create a brand in three years, but establishing a luxury brand often takes 15 to 30 years. Although the success rate of the luxury goods industry will reach 25%, the sales volume is usually very low, and the success will take years of effort.

But Chinese brands still have their advantages. A survey by McKinsey shows that Chinese rich people are more interested in local products. Yuval Atsmon, a partner in McKinsey London, said that if other conditions are the same, Chinese people prefer Chinese brands.

In Western luxury companies, the major craftsmen will be doing the same product for decades, but the labor market in China is not so stable. According to Roland Berg, a consultancy, 19% of the Chinese labor market changes jobs every year, while in western developed countries, the proportion is only 5%. Job hopping is too frequent, and workers are retrained every time, which makes it difficult to accumulate skills and reduce labor efficiency.

Rare Qu Guangci said that western society is very stable, but in China, everyone wants to make quick money. The artist said he didn't make this brand for profit, but he also admitted that when they hadn't founded the rare brand, he and his partners talked excitedly about the day when they went public. If you want to improve quality, increase investment is also a way. Now 90% of gross profit is already higher than Hermes and Prada.

Founded China in 2008 High-end brand Up and down Jiang Qionger said that the cooperation with France's old luxury goods group, Hermes, gave her a long term "luxury". The upper and lower items of porcelain and furniture are made in China, and a cashmere coat sells for up to 40 thousand RMB yuan. Jiang Qionger said that as long as you are willing to spend time and offer a price, good technology can still be found in China.