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Brand Enterprises To Expand The Business Of E-Commerce As A Key Work To Deploy.

2013/7/26 20:43:00 19

to a certain extent, the evolution of the market mode and operation mode of the automotive video industry will generally be delayed for 1-2 years compared with those of a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > and so on. Take the electricity supplier as an example. After the "electricity supplier" has become the most important sales channel of the domestic garment industry, since last year, the mainstream brands of the automotive audio and video industry have begun to turn their attention to Tmall and other electronic business platforms. This year, we can clearly see that many companies have deployed the expansion of e-commerce business as a priority work, whether it is a host or a sound. 
 probably because of the fact that the mainstream brand of traditional channel is a bit late in the field of electric business, taking the "automobile navigation DVD integrated machine" as an example, most of the current mainstream on Tmall are some "brand names" which are not well-known in traditional channels and are mainly sold through electricity providers. This situation is quite similar to the clothing brand pattern of Taobao and Tmall in the early 2-3 years. At the same time, the traditional brand has not paid much attention to the electricity supplier. On these electronic business platforms, the market space of clothing sales is mostly occupied by those who rely entirely on the emergence of the electricity supplier. But this pattern has changed significantly at the moment. According to a recent report by a portals, taking Tmall as an example, with the increasing number of traditional brands entering and operating in a high profile, the once famous brand of "Amoy brand" has begun to show marginalization. 
 if according to the viewpoint of "the evolution of the automobile audio and video market structure, which is slower than the garment industry for 2-3 years" at the beginning of the article, the process of the electronic commerce of the automobile audio and video industry will be seen. At present, the strong and weak dividing line between the "Amoy brand" and the traditional brand on the electronic business platform can begin to reverse in the next 1-2 years. What is worth our attention is that, unlike the pure B2C mode of clothing industry, the automobile video business mode is now going to O2O mode. Whether for the traditional brand or the Amoy brand, apart from the simple price and brand image packaging, the construction of the offline service network is sufficiently broad and perfect enough to decide whether it has the long-term competitiveness in the electronic business platform. 
 it can be considered that the traditional brand should be theoretically innate in the construction of O2O service outlets, but how to mobilize the enthusiasm of its own channels and reduce its resistance to the commercialization of the brand will be a fundamental work that must be taken into account and seriously dealt with in the process of the rise of the electricity supplier. 
 an excerpt from a portal website about costumes and brand reports for your reference: 
"P", which once relied on the rise of Tmall, is being defeated by traditional brands. With the increase of its own operating expenses and poor corporate governance, the Amoy brands are plunged into a collective sink. Only a few brands, such as Korea, rip, AFU and so on, are still in sight. 
 with the failure of the brand, more and more traditional brands are located in Tmall. Spain's fast brand ZARA, the famous British high street brand TOPSHOP and so on are expected to enter Tmall's official flagship store in the near future. Earlier, fast fashion brands Gap, UNIQLO, FOREVER21 and so on have been completed. 
 there is no doubt that the traditional famous brands and the Amoy brands have a high score on Tmall's scale. 
Liu Shuang, founder of P NOP, said the Amoy brand has entered the shuffle stage. In the field of Tmall women's wear, the traditional brand has become equal to the brand name, and the top 10 women's clothing sales occupy 5 seats. In the field of women's wear, the brand has not been defeated, mainly because women's clothing is more about style than brand. Men's field brand has been completely defeated under the attack of traditional brands. 
 "Tmall's top ten men's clothing brands are all traditional enterprises. The brand is not only squeezed out of the top ten positions, but also appears to be stagnant or even declining. This was unthinkable 3 or 4 years ago, when the Amoy brand occupied the top ten of men's clothing. Liu Shuang said that similar to men's clothing, these brand oriented products, the brand has been defeated. 
 another electricity supplier shared a group of electricity supplier industry data: Tmall Taobao clothing market grew by not more than 40% year-on-year; Tmall enterprises entered a very serious polarization; TOP100 shuffled a lot of cards, relying on photo selling mode has failed; big C sellers at the end of the strong crossbow, relying entirely on old customers; each family is seriously short of new passenger traffic; and can survive on three kinds: top brand, deep style, spare no effort. 
Zhao Yingguang, CEO, who is still in the first camp of Amoy brand, said that Taobao's ecological competition will be more complex in the next ten years. The garment industry will accelerate from the offline to the online, and the competition will become stronger and stronger. The Internet Matthew effect is becoming more and more obvious.