Shoe Clothing Industry Develops New Market With New Technology

< p > > a href= "http://www.91se91.com/" > China shoes industry < /a > gradually declining by relying on celebrities, advertising and opening up stores to win the market, began to enter the post brand era.

Around how to seek breakthroughs in the new round of trials, the elite will invite renowned economist Fang Gang, Lu Hua, director of shoe making office of China Leather Association, Xu Zhihua, chief executive of PEAK group, Wu Rongguang, President of Hongxing Erke group and other elites.

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< p > < strong > location < /strong > < /p >.

< p > < strong > avoid homogenization competition < /strong > /p >

< p > low threshold for shoemaking industry, and the influx of large quantities of resources at the beginning of development, so that the industry can develop at a high speed. But behind this, there are also hidden worries of homogenization.

In the early days, the market was in short supply and the imitation cost was low.

Imitation of other people's products, marketing methods, and even advertising slogans have many similarities, which has led to a large number of shoe enterprises can not stand out in the fierce market competition.

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< p > Xu Zhihua and Wu Rongguang share similar views. They believe that enterprises should define their brand personality and lock their target consumers so that brand differentiation will emerge.

For example, PEAK has many traditional advantages in basketball for many years, which constitutes the differentiation of PEAK brand.

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< p > besides the brand's own positioning, Lu Hua also believes that enterprises should enhance their research and development efforts, develop high-quality innovative products and enhance their competitiveness.

For the phenomenon of homogenization competition, Fang Gang believes that this is a normal phenomenon in the early stage of development. "It is very difficult to achieve completely different quality."

He pointed out that from the overall level, the integration of industries and the survival of the fittest is the only way to solve this problem.

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< p > < strong > trend < /strong > < /p >

< p > < strong > actively changing and breaking through tradition < /strong > < /p >

< p > four guests agreed that in the face of the new trend of the environment, enterprises should be deeply aware of the situation and actively seek change so as to avoid being confined to traditional barriers.

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< p > aiming at the stock crisis prevailing in local shoe making enterprises, Xu Zhihua thinks that this is caused by the change in the demand of the enterprises which can not keep up with the consumers.

The lifestyle of consumers, the way of buying has changed, and the product R & D and sales channels of enterprises should also change.

For example, nowadays young people like "home" and prefer online a href= "http://www.91se91.com/" to "shopping /a", so the sales channels of enterprises should expand to the field of e-commerce, and realize the combination of offline online shopping.

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< p > Lu Hua also believes that high inventory reflects the contradiction between supply and demand in the market, and the enterprises do not make timely adjustments.

In the past, enterprises were more focused on products themselves and sold them to distributors. Now enterprises should change direction, strengthen terminal control, expand the scale of proprietary stores, and timely accept information feedback, so as to better meet the needs of purchase.

At the same time, we should change the order mode, use futures and replenishment to reduce inventory pressure.

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< p > Fang Gang said that the inventory problem is difficult to solve. Enterprises should use new technologies to open up new a href= "http://www.91se91.com/" > market /a at home and abroad.

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< p > < strong > upgrade > /strong > /p >

< p > < strong > not just capacity plation, < /strong > /p >

< p > pfer and upgrade are two concepts which are often mentioned. But Lu said that many enterprises only realized the "capacity plation" and needed more efforts in upgrading.

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< p > in recent years, the cost of labor has been increasing and production costs have risen.

But the four guests thought that the focus should be on the upgrading of enterprises themselves.

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< p > "in the production of enterprises, labor cost accounts for less than 10% of the value chain. Entrepreneurs should take off the 10% jumps and do the remaining 90%.

These 90% include R & D, design, channel, user experience and so on.

Xu Zhihua said that for leading enterprises, we should create a brand, control channels, and increase the comprehensive upgrading of technology research and development; and for ordinary enterprises, improving their manufacturing links and improving their production efficiency is their own way of upgrading.

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< p > Xu Zhihua emphasized the importance of technology to the development of enterprises. He said that we should take the initiative in the research and development links, actively learn and accept new technologies. When new technologies come, they will not be passive.

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< p > Fang Gang has different opinions on new technology.

He believes that the upgrading of enterprises is not necessarily reflected in the upgrading of the technology level, the grasp of the market and sales innovation is also an aspect of enterprise upgrading.

Enterprises should identify their own position and consider the upgrading of their own situation.

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