China's Private Enterprises Accelerate Transformation And Upgrading

According to a recent data released, among the 200 most valuable Chinese brands, the number of private brands in 98 places exceeds 94 of the state brands, and 8 other foreign brands.

Insiders say that private enterprise In the list of brands, the number of listed companies has increased, and the "fresh force" of brand building has changed to "the main force".

　　 Brand shows the growth of private enterprises

After acquiring the Geely Automobile after Volvo, many good deeds of "post acquisition era" began to appear one by one. At present, Geely's recognition in the global field has increased, brand power has increased and identification has become stronger in the export field. More overseas consumers have remembered the auspicious brand. Geely exports in the first 6 months of this year increased by 30% over the same period last year.

Like Geely, more and more Chinese private enterprises have made more bold attempts in brand creation and brand management, pushing China to gradually tear up the label of "world factory" and win the image of high quality and high quality.

Xu Zhenyu, deputy director of the Department of trade and economics of Beijing Technology and Business University, told our reporter that the rise of private enterprises in the list of brands is not surprising, because "the development of market economy is the process of constantly expanding the brand of private enterprises".

Data show that in 2012, the proportion of private economy in GDP exceeded 60%, and the total export volume of private enterprises was 769 billion 900 million US dollars, an increase of 21.1%, higher than the overall growth rate of 13.2 percentage points, accounting for 37.6%, and climbed 4.1 percentage points. Such a result is very difficult in 2012, where foreign demand is generally sluggish.

"The continuous development of the market economy and the continuous, stable and rapid rise of China's economy provide a good space for the development of famous brand of private enterprises. In the past, we often said that private enterprises died at a large scale. Now, many private enterprises are not only large but also die. They also have famous brands and become stronger. Xu Zhenyu said.

　　 Private enterprises accelerate transformation and upgrading

As a world manufacturing base, China has brought together the world's top brands in all walks of life. At the same time, criticism of "made in China", especially for a large number of small and medium-sized private enterprises, is lacking in their own brands.

It is gratifying that this situation is changing. "Far sighted private enterprises have gone from product operation, capital operation to brand operation, and have entered a new era of all-around competition with brand culture as the core." Xu Zhenyu said.

On the list of brands, we can find that private brands are mainly concentrated in real estate, food and beverages, information services, medicines and health products. clothing Among the top ten private brands, including Baidu, Tencent, China Ping An, Taobao, Wahaha, Lenovo, Minsheng Bank, Wanda, sunning, Jingdong mall, and other brand names, IT is the largest, especially Taobao. This year's brand value reached 44 billion yuan, a 63% increase over the previous year, exceeding the fourth place of Wahaha residential brand list, and becoming the fastest growing brand among the top 10 private brands.

　　 Xu Zhen Yu It is believed that this reflects the acceleration of transformation and upgrading of private enterprises.

　　 Building brand is not a day's work.

However, the industry believes that there is still a lot of work to be done to push Chinese enterprises to the world and build famous brands of Chinese private enterprises around the world.

Where is the difference between Chinese brands and international brands? Xu Zhenyu said that many international brands have decades, hundreds of years of investment, research and development, and maintenance. Only in this way can we create a century old brand.

"In fact, most enterprises in China have formed more or less brand awareness, but how to upgrade into an international brand, for now, the government needs to support and help to provide the private enterprises with the same environment as the state-owned enterprises. The relevant functional departments should set up a service platform for the construction of their own brand by creating a good service environment in accordance with the law to rectify market order, make reasonable use of financial and tax means, and create a good external environment for enterprises to create and expand their own brands." Xu Zhenyu said that enterprises themselves also need to strengthen the awareness of brand building, and realize that the development of brands and enterprises themselves must have a process. Those most valuable enterprises are not achieved in two days. In addition to a few young IT enterprises, those famous brands are evergreen trees, which take a long time to accumulate.