How To Segment The Emerging Market Of Garment Industry?

With the development of Internet, more and more enterprises begin to attach importance to the marketing platform of Internet, and network marketing is beginning to show the situation that overriding traditional marketing becomes the most important marketing channel for enterprises. clothing The industry is also taking the initiative to enter the wave of mobile Internet development.

Nowadays, the rise of the new generation of clothing industry and the segmentation of the market have greatly increased the demand for dress and fashion. There are many points to be found in finding market gaps and differentiated competition. Market segmentation is developing in depth, from product category, grade, function, marketing mode, service crowd classification, service area segmentation and so on. At the same time, the sharp contradiction between the rapid rise of garment enterprises and the relatively lagging behind of information technology, the sharp contradiction between the original accumulation of clothing owners and the backwardness of traditional management is the basic contradiction of the garment industry. These are the lags behind these developments. Li Ziping, who has great interest in the mobile Internet, has come up with a new marketing concept, which combines the garment industry with the mobile terminals to create China. Brand clothing Its own client platform provides more channels and platforms for the development of more apparel industry.

The "brand clothing mall" platform also came into being under such a background. The creation of the platform is not only the widening of marketing channels, but also the continuous integration and enrichment of business services to provide a new marketing mode for the traditional clothing industry. Moreover, the platform of "brand clothing mall" also actively broadens the network marketing channels, and builds a more efficient chain of marketing, including channels, markets, brand communication, customer relationship and so on, in the layout of multiple platforms such as B2B, mobile Internet, etc., and integrates all kinds of marketing resources to achieve the effect of integrated marketing.

Making use of the network marketing platform to maximize the utilization of resources, Li Ziping said that this is the inevitable trend of the development of the garment industry under the background of the big internet era. It is also the only way for enterprises to constantly develop vigorously under the market competition. Facing the new environment, new economic situation and the new stage of the development of the industry, with the help of the network platform, it is not only the widening of the marketing channel, but also the continuous integration and enrichment of the service business products. A marketing revolution can bring great changes, opportunities and risks coexist. This is not only the direction and opportunity of the fierce competition in the market, but also the driving force for the continued development of the traditional clothing industry.

The overcapacity of China's clothing industry (8.53, -0.07, -0.81%) has become a common understanding. In the past economic crisis, there are always some excellent enterprises "danger" as "machine" and stand out in the competition. Nowadays, in the face of more and more intense market competition, the whole industry should extend the marketing mode to the high-end direction. Network marketing is an inevitable trend. The information society needs more extensive information sources, more convenient trading platform and more economical operation cost. The industry needs a platform like "brand clothing mall" to run up, which will bring new changes to the whole garment industry in the new era of marketing, and will inevitably push the traditional industries into the "mobile" online era.