Interview With Shi Youpeng, Chief Designer Of Looms

< p > with the brilliant and colorful weaving and painting party, the fine arts show shows the artistic temperament of the weaver, and the colorful silk scarves show the guests and people in the industry.

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The appearance of P, a unique and ingenious silk scarf, is inseparable from the efforts of a great master behind him.

He is Mr. Shi Youpeng, vice chairman of Zhejiang Color Association and chief designer of weaver.

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< p > in order to better understand the design style and thinking of weavers, two journalists in the Weaver's magazine have won a brief interview opportunity in the gap between weavers and merchants, so that we can feel closer to the master who painted the life with color.

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< p > teacher Shi has just finished the speech of the Weaver's color positioning. He is having a rest. We started our interview with a guilty conscience. But the teacher's hearty laughter relieved our worries. The interview was very smooth and recorded as follows: < /p >

< p > 1, as far as I know, you picked up Anne in Xi'an early this year.

I would like to ask how do you think about it? < /p >

< p > teacher Shi Youpeng: Well, it is like this: from the formation of the team to the communication of design elements to the production of proofing, we have been running through a main line, that is, "finding the roots".

The name of the weaver and Anne's concept determine that the Weaver is the center of culture.

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< p > Xi'an is one of the birthplaces of Chinese civilization. It has many classical design elements and color styles. This style of collecting really gives me a lot of inspiration. (laughter)

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< p > 2, after collecting wind, you have designed many works.

Even I, who do not know art, feel that these scarves are beautiful, especially their colors.

You are also interested in color. We want to know your grasp of the color of the looms.

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< p > teacher Shi Youpeng: in the image of everyone, Chinese art is always seen as splashing ink, but in fact it is not.

Through all kinds of classics, materials and murals, we find that China's worship of colors is no less than "form".

Taoist philosophy holds that the five elements are the source of the world, and the Yin and Yang eight diagrams contain all things in the world.

And these ancient cultures are closely related to color.

For example, the royal family of the Qing Dynasty used the yellow color, and the royal family was not exaggerated by the yellow.

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< p > we have to excavate these classical elements to integrate into our design.

This is also the responsibility of Chinese art workers.

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< p > 3, when it comes to Chinese color elements, how do you grasp the difference between classical and modern fashions? < /p >

< p > teacher Shi Youpeng: I ask you, will you wear the cheongsam Tang suit to the street? (laughter) why not wear it? Because it is not fashionable.

Therefore, our Chinese elements are not simply "ancient". We just borrow ancient elements symbols, but the design coming out must be modern! It must be fashionable! Our position is not only for the Chinese, but for the whole world.

Perhaps knowledge is more suitable for Chinese people.

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< p > 4, when it comes to positioning, what do you think of the positioning of < a href= "http://www.91se91.com/news/index_f.asp > > Weaver" /a "? < /p >

< p > teacher Shi Youpeng: first, let's talk about market positioning. Now the international popular brands are almost all European and American brands. Those < a href= "http://www.91se91.com/news/index_f.asp" > dress > /a "are really fashionable and beautiful, but they are not suitable for Asians.

Their facial features can be used to control those combinations of tension, but not for Asians.

It has just been said that looms are not only for the Chinese, but also for the whole world.

Our position is very interesting. First, we should draw materials from the mainland, then push her to the world, absorb the fusion in the world, and then pull her back.

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< p > there is also a historical positioning. China has a lot of historical resources.

Five elements, shadow play, Dunhuang, etc.

Chinese culture is fragmentary.

What we do is to connect these fragmentary and small cultures in a brilliant way, but not to take away our culture.

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< p > what we do is the continuation of culture, and this begins with a small scarf.

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< p > 5, I am sorry to bother you for so much time, I will ask one last question.

Will you talk about the future of weavers? < /p >

< p > < a href= "http://www.91se91.com/pioneer/ >" Shi Peng Peng < /a > teacher: the Weaver has the ability to become a big brand, and marketing is definitely no problem.

We have air, ground, network, these multi line, synchronous sales chain, we have mastered the most fashionable and competitive "in situ aesthetics".

The future direction is to create a fashion brand with story and depth.

Let every scarf have a story, so that every silk scarf can give play to her greatest value and the most beautiful brilliance! < /p >

< p > interview epilogue: < /p >

< p > Mr. Shi Youpeng has long hair and is very handsome.

Although we were delayed by the rest, we answered our questions patiently.

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< p > it is hard to imagine an artist having such eloquence and talking about art.

Taking everyone as his disciple, imparting knowledge of beauty to the world.

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< p > unexpectedly, he is also a dreamer.

Open arms to young artists who dream of their dreams and help them fulfill their dreams.

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< p > this is master Shi, who swore to pursue beauty in his life.

I hope his design team will lead the weavers to the peak of fashion.

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