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Shanghai Clothing Home Textile Sales Dismal Sales Discount "Light And Shade Alternate"

2013/7/29 19:27:00 17

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Shanghai Clothing Clothing Industry Home Textile Market Clothing Market

"from the large-scale sale of summer clothing to the first wave of clearance sales, which only lasted for less than a month, then the summer business can only be spanferred to the electricity supplier." at the Jiu Guang commercial building located in Jingan Temple, a saleswoman of a well-known women's clothing brand counters a sigh of bitterness to the keeper. A colorful, thin fabric "a href=" http://www.91se91.com/news/index_c.asp "summer dress < /a" fluttering in the breeze of shopping arcade, but few people ask for it. 
 in the women's clothing department of Shanghai City Department Store "boss", Pudong's first eight hundred companion two floor, it also encountered a miserable summer of < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > sales. "Now the customer is very smart, no activity will not come." A floor official told reporters that it happened to be in active vacuum in July, so sales were not comparable with those in 5, June and the upcoming autumn season. 
 promotional discount "light and shade alternant" 
 reporter noted that last week, the city began to enter the alternate sales period of summer and autumn clothing, and summer products began to play a "cool price" gimmick to start the whole line of discount. Due to poor sales, some stores discount to achieve "light and shade alternant" mode, in order to reduce the price in the form of dark fold and spell list, so as to increase sales in light season. 
 in the Shanghai fashion shop, the reporter saw many fashionable fashion ladies' brands on the first floor of the west, and many women's clothing brands on the two floor West Shopping Mall and third floor have been concentrated in the discount season, such as "99 yuan reduction of 50 yuan", "partial 3-7 fold", and even 1 fold discount information everywhere. On the four floor, men's clothing counters are playing the "full 3 fold" to focus on selling. 
 "one piece, 50 percent off, two, 70 percent off." Reporters in the four floor of Jiu Guang Department store, a women's clothing counters found that although there was no explicit discount information, the salesmen told consumers that the summer wear was often folded. When asked if they could take the "fight alone" mode and enjoy the lowest discount, the salesperson acquiesced. Reporters noted that similar "break the fold", "spell list and then cut prices" promotional phenomenon in the four floor of Jiu Guang Department store multiple women's clothing counters exist. "Buy one more discount is lower, but many consumers may not have picked up a suitable dress because it has slipped away because of a bad discount, so the list can keep some customers." 
 "many consumers will regard the clothing counters of department stores as fitting rooms, only try not to buy them. If you like them, go to Taobao to find similar ones. The business of entity < a href= "http://www.91se91.com/news/index_c.asp" > clothing store < /a > is becoming more and more difficult. The first floor, the two floor of the eight hundred companion company told reporters that compared with the sales discount counters of big shopping malls, the middle and low end clothing stores are more difficult to sell this summer through the discount sale of "alternating light and shade". 
 the rate of replacement was greatly increased 
 reporter survey found that some fashionable a target= "_blank" href= "http://www.91se91.com/" > shopping street < /a > did not usher in the peak of sales. 
 "the monthly rent is more than 10 thousand. It has just begun to pick up the plate. It is always difficult to start." In a shopping mall called "Di Mei Carnival", a new shop owner, selling a mobile phone shell and other accessories, told reporters that "next to the famous street in Hongkong, it has become the most popular location in the underground space. But it is still difficult to rely on these few square meters of berths and sell low margin mobile accessories." 
 reporter noted that despite the summer vacation, there are not many students in the underground space to buy small commodities, and passengers are not as busy as they used to be. "Horizontal survey data show that in the past summer, the number of people in Dimei square has reached 3 to 40 thousand people per day. The data of this summer show that the average daily passenger flow is only 2 to 30 thousand passengers, and the single day traffic volume has dropped by 10 thousand passengers, and the rate of decline has exceeded 30%. Ge Xiaojian, planning department of Di Mei Plaza Limited, told reporters that this summer, the small commodities market began to appear "winter" phenomenon. "Rent collection is still in order, but the frequency and proportion of dismantling of small commodity sales and shops changing hands are greatly improved." 
 < < a href= > http://www.91se91.com/news/ > > electricity supplier < /a > impact on sales of small commodities is still very obvious, online prices are more spanparent and cheap, physical sales have many constraints. Some small commodities shop owners told reporters that the group of customers from the United States was also mainly from college students, but now there are obvious trends in the age group. "The age of consumer groups has declined significantly, and purchasing power has also declined." 
 reporter found that the sales and popularity of Jingan Temple's Yimei square, which is the same place as di Mei Plaza, has also declined. "Entity sales have some advantages compared with the sales of electronic commerce. The network platform can not see physical objects, but the quality of physical sales is visible and touches. Therefore, if we want to break the ice, we must adjust the positioning and make good quality." One industry expert said. 
 Ge Xiaojian told reporters that in the face of the embarrassment of declining popularity and the impact of the electricity supplier, the overall sales of its underground space are still being checked. "In particular, sales of small commodities, image adjustment is imperative." In order to increase passenger flow and attract consumption, apart from spanforming the bunk near Hongkong's famous shop Street into di Mei carnival, it also opened up a business mode, such as sunshine gift street and Shanghai style manicure street. But how much improvement can be made, which is hard to see at the moment. 
 Home Textiles "very light" unprecedented /p >
"P" "anti season sales" is a strange brand that many merchants have been playing, which has been able to achieve good results, but this year it has failed. 
 "anti season clearance, the whole 5 fold!" "headquarters clearance, down to the end!" This dazzling promotional information can be seen everywhere in the home textile sales area of the 7 floor of the new world. Reporters noted that although the business has been in a continuous high temperature in July to produce flower color discount, but the traffic here is still cold. "Now there are discounts, and some of the beds are only 62% off." Vic home textile staff told reporters that at ordinary times more than 5 thousand yuan of four sets of bed sets after the discount is only 2 thousand yuan, but the low discount seems to still can not afford consumers' interest. 
 "anti season sales, discounts are always exceptionally low." A href= "http://www.91se91.com", one of the biggest brands in the home textile industry < /a >, is also cool in the 7 floor of the new world. Reporters noted that although the inside of the cabinet did not indicate sales promotion or price reduction, salesmen began to quote low prices. "The new product also has a discount. Almost all products are discounted this month." The staff pointed out that a new set of 4 sets of new silk products on the bedside door told reporters that the original price of the new product was 13980 yuan, and now it is always a discount. Another set of mulberry silk bedding products with a price of up to 15 thousand yuan is also having such a low discount. 
Besides P, another brand named Fuan, who is the same as the "home textile industry boss", posted the promotional message of "3 - 50 percent off" outside the cabinet. When asked about the sale, the staff simply presented a promotional leaflet full of promotional information to reporters. "Summer silk quilt, air conditioning is only 1 thousand yuan, part of the fold only 5, 600 yuan." 
 "not only Shanghai, but sales in the whole country are not good. Even selling at cost price is still hard to attract consumers. Cheng Hong Home Textile General Manager Zhang Ruomei told reporters that this summer seems particularly "cold" for the home textile industry.