Bottega Veneta Recently Released The Official Chinese Name Of The Brand - Bao Butterfly Home.

< p > Bottega Veneta has recently announced the official Chinese name of the brand, Bao Bao Jia. The brand name points out that its Chinese name is not only a homonym of the brand, but also a deep meaning of each word. It also points out that butterfly has always been the hidden mark of the brand. How can netizens name all kinds of Tucao, it is generally said that the new Chinese name has made the brand low end, and it is "steep price". We all think that "Po Tejia", which has long been known to the public, is more suitable for BV. Why not? /p
< p > the reason is very simple and can not be used. If you search the "Po Tejia" trademark on the Internet, you can find the transfer information, and all kinds of products are filled, including marble and cement. Generally look at almost all applications around 2010, 2011 announcement, I think the brand side negligence. < /p >
< p > How do you name the foreign brand? < /p >
< p > foreign brands take Chinese names. The famous case in the early years was that Lexus became Lexus, and the price demanded by the snatch merchants was too high to be counted. Hermes wanted to be called Hermes, but later he found it useless. Now, Lexus has been deeply rooted in the hearts of the people. < /p >
No more than P, Chinese name is being grabbed, and the English name is not in hand. Even business is not done. Dsquared2, Costume National, Iceberg and fashion fans love Dries Van Noten and so on. I saw a Dsquared2 shop in Hangzhou, and sold Costume National and Iceberg in the shop, which made me feel puzzled. Later, the professionals told me that the brand name is not ready to sell the brand. < /p >
< p > in fact, it doesn't matter what Chinese name is for the English abbreviation of Bao butterfly's family. People are still more accustomed to calling BV. For example, the official Chinese name of Marc Jacobs is Mojie, who is even more confused than Maya Cobb, who used to use it. In any case, consumers are used to calling Marc Jacobs and Marc by Marc Jacobs respectively as big horse and pony. What officials call it doesn't matter. < /p >
< p > some brands must take a good Chinese name, otherwise they really do not know how to disseminate. For example, de Grisogono brand I still do not know how to read, and the brand also stressed that there is no Chinese name at present. < /p >
< p > brand name takes only one. Chinese is so extensive and profound that it takes a Chinese name to get out of it. Only the language ability of Chinese netizens is amazing. LV's donkey cards, Gucci's cry and other homonyms abound. In the age of cock silk, which brand does not have a cock silk name, that means it is not red enough. < /p >
< p > brand name is more important than brand name. Some may not be the official name of brand. For example, naming the Birkin package of Hermes is a bonus for this product. Longchamp's Le Pliage nylon folding handbag is called dumpling bag by netizens. Pheobe Philo after the introduction of Celine, the package is called the smiley face package. These simple and straightforward product names can produce associations. If one can be taken out, the dissemination effect in the Chinese market is wonderful. It may be better than advertising advertisements in the high places. As for the killer pack of Prada, it shows that the effect of film implantation is also very far-reaching. < /p >
< p > but the brand is big, the product series is naturally many, the name is also many lets the human dizzy. Take LV for example, the average consumer can estimate Speedy and Neverfull, and Alma relies on Fan Bingbing to push him to know. As for what is the name of Wilshire, Berkeley, Claudia, Judy and Westminsiter, I don't think it will be clear for them to read the atlas several times. < /p >
Less than P, I wonder if I realize this, and brands are beginning to launch products that are easier to remember. For example, LV launched a series called W Bag this year, which looks like the letter W. Coincidentally, Lancel launched the L Bag series, which includes L type hardware inlays. According to this way of naming, Tod 's had D Bag series earlier, and some letters could not be used. For example, T Bag would remind American fans of the abnormal prisoners in prison break, so there were few letters left to write. < /p >