Jiangsu Dasheng Group: "Survival" Is "Upgrading".

"P >" since the two quarter of this year, the market has been more difficult than a month. In addition to the poor cotton price, the market has shown more confidence, less willing to do inventory, fewer orders and less demand.

In addition, the financial environment and market environment of cotton < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > are very bad.

In order to cope with the severe environment and ensure the safety of the enterprises, we rapidly improve the ability to respond quickly, take the market as the guide and benefit as the center, and strive to enhance the five capabilities.

Ma Xiaohui, general manager of Jiangsu Dasheng group, said.

The first is the ability of the market, that is, the ability to receive orders.

Evaluate customers, offer preferential treatment to high quality customers, and give back to old customers. At the same time, we need to focus on solving the difficulty of selling spinning.

Two is the ability to adapt, all production workshop must form a rapid response mechanism, to adapt to the convergence of market varieties, improve the ability of renovation.

Ma Xiaohui asked every workshop to create distinctive service items that fit different customers, just like the "small box" in the big hotel. The workshop is no longer a "lobby", but is composed of several "small rooms", which can be divided into two parts, serving the brand customers.

Three is the ability to innovate.

The emphasis should be placed on the development and industrialization of new products, the industrialization of super cotton products and the promotion of new technology of low torque spinning.

Dasheng group has its own advantages in the development and application of cellulose fiber. It has been working well with Lenzing Co, forming a brand superposition effect. It is committed to leading the a href= "http://www.91se91.com/news/index_c.asp" > fiber /a > prime fiber supply chain and industrial chain.

Four is the guiding ability, that is, the use of incentives to guide enterprises in a direction, so that employees can adapt to changes in the market as soon as possible, and achieve rapid changes in many varieties.

Five, environmental capacity, improve production environment, create clean, clean and comfortable production workshop, and create a positive environment, facing difficulties, sharing the same hardships and working together.

At the same time, Dasheng group has continuously introduced advanced equipment such as automatic winding, automatic pmission and so on in recent years, insisting on technological pformation and improving labor productivity.

< /p >

< p > < strong > three adjustment and innovation products < /strong > < /p >

< p > "this year, through the use of technological innovation and digestion and increase this factor, < a href=" http://www.91se91.com/news/ "> yarn > /a > gross profit growth, but grey cloth is not ideal.

Ma Xiaohui told reporters that at present, the Dasheng group has focused on three adjustments: structural adjustment, reducing the proportion of cotton; adjusting varieties to play the advantage of Siro compact spinning; new product development adjustment, from pure spinning to blending and multi component blending, as well as the application of super Imitation cotton, new fiber, and color spinning.

"Our original non cotton fiber accounts for about 80%. Now we make full use of the advantages of cellulose fiber, and further compression of cotton products. At present, only about 10% less.

In addition, in the past, the production of single pure spinning products is becoming more and more, and the volume is increasing.

Dasheng group early involved in the development of super Imitation cotton, now super Imitation cotton has achieved industrialization, some brands < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > has been applied.

< /p >

< p > reporter understands that in marketing, Dasheng focuses on developing the domestic market and opening up new fields.

On the yarn sales, we make comprehensive evaluation of customers every month, forming a group of core customers and key customers, and establishing a stable and close relationship. The sales volume of key customers is around 50%.

They also adjusted their product structure timely according to the seasonal changes to ensure the stability of sales.

Yarn keeps more than 60% of the order rate, especially Siro compact spinning products, which has become a fist product now.

The fabric market, lock differentiation, < a href= "http://www.91se91.com" > fiber fabric < /a >, home textile fabrics and industrial fabrics, adhere to join hands with the brand enterprises, do the best products such as Tencel and modal, and highlight the brand benefits.

While expanding the domestic market, Dasheng did not relax export trade. In the first half of this year, the total export volume was 2.5 times more than that of the same period last year.

We mainly push high-end yarn export, relying on the original customer base, radiate to the surrounding area, expand the international market share of MICROMODAL products, and develop a batch of high-quality customers.

The yarn outlet of raw liquid dyed viscose airstream is also rising.

< /p >

< p > Dasheng group continuously promotes the industrialization of new products, formulating the new product development and promotion plan in 2013, and convening the new product industrialization promotion conference.

Through the exhibition, internet promotion and thematic recommendation, we will promote the industrialization of new products. The sales volume of new products such as develon, multi component warm yarn, coffee and carbon antifungal and deodorizing blended yarn, Tencel Dyer blended yarn, super imitated cotton moisture absorption and quick drying, moisture absorption and heat blended yarn, large torque yarn and cashmere home textile fabric will be continuously enlarged.

< /p >

In the first half of the year P, the emerging industries of Dasheng also improved.

The Renault and DS of Dasheng Motor Company were officially opened in March 30th and April 18th respectively, and the Dasheng automobile park has begun to take shape.

The red deer company, which features the home textile sector, has set up a flagship store of red deer home textiles on the Internet, and has taken a solid step in network sales.

The new silk company of the knitting sector completed the relocation work in May, and realized the relocation in the same month, making profits in that month. Three, the company has overcome the difficulties of devaluation of Japanese yen and order reduction, and has established a brand operation system, and its efficiency is still rising compared with the same period last year.

In the first half of this year, Dasheng group's technical pformation project also made new progress. 7 automatic winding machines were introduced, and 15 compact spinning a href= "http://www.91se91.com" > spinning frame > /a > pformation were completed, and the pformation of compact spinning and exhausting dust removal for two spinning and silk workshop was completed, and the automatic doffer pformation project was promoted.

< /p >