Wanda Group Actively Adjusts Retail Formats

< p > yesterday, from the < a href= "http://www.91se91.com/news/index_c.asp" > Wanda Group < /a >, we learned that Wanda Group achieved 74 billion 510 million yuan in revenue in the first half of this year, achieving 42.2% of the annual target and 109.3% of the target in the first half of the year, up 33% from the first half of last year.

In the second half of the year, Wanda Group's target revenue was 107 billion 100 million yuan, focusing on business and cultural tourism. Among them, 13 new hotels, five star hotels, 11 star hotels and three star rated hotels were newly opened.

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< p > it is worth noting that Wanda will make a major adjustment to the distribution of Wanda Plaza format: reduce the < a href= "http://www.91se91.com/news/index_f.asp" > dress > /a > and increase the experiential format. The two floor of Wanda Plaza, which opened after the fourth quarter of this year, has totally abolished the < A href= "http://www.91se91.com/news/index_f.asp" > apparel format < /a >, and is not going to recruit retail formats. The adjustment of the two square floors of the 72 squares has been completed before 2015.

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After P renamed Wanda Department store, Wanda Department opened 5 new stores in the first half of this year. The new business area is 144 thousand square meters. At present, 62 stores have been opened, the business area is 1 million 860 thousand square meters, basically the development of bundled Wanda Plaza, and the revenue of the department store in the first half of the year is 6 billion 860 million yuan.

But the performance is not ideal, only 91% of the 38% and half year targets are achieved.

Wanda said that this is related to the decline of the national department store industry and the internal adjustment of the company.

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< p > > at present, the Wanda retail business sector is the flagship of Wanda Plaza, bundled with Wanda Department store, Wanda cinema and self singing big singer KTV. After several years of research, Wanda can now set up Wanda Plaza by process and standardization. However, as the market changes, simple floor cosmetics, two floor to third floor women's clothing, four floor men's wear, five floor children or sports brand models are outdated, and the market is low and electricity supplier shocks. Experiential formats can make entity retail improve performance.

People close to Wanda Group told reporters.

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< p > > Wanda retail sector is going to start the whole pformation from the second half of the year. First, we plan to reduce the proportion of retail business, especially to reduce the proportion of clothing retail business, and increase the proportion of life styles, such as hairdressing, nail polish, book bar, education and training, so that the Wanda Plaza has higher stickiness. At the same time, we should reduce the overlap ratio with Wanda Department stores and enhance the comparative efficiency.

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< p > "the two Wanda Plaza of Dalian hi tech and Yixing opened this year to carry out the experiential mode of trial. After adjustment, the passenger flow of the two floor of Wanda Plaza increased by more than 10% compared with the unadjusted Wanda Plaza year-on-year, and sales increased by 8% over the same period last year."

To increase customer stickiness, Wanda Plaza is developing integrated child formats to integrate retail, amusement and education.

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< p > Wanda Group revealed that the hotel management company earned 1 billion 590 million yuan in the first half of this year, and completed 98.4% of the 41.5% and half year targets of the annual plan, an increase of 32.7% over the same period last year.

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< p > although the hotel management company is similar to the general merchandise section, it has not completed the first half of the target. However, Wanda Group believes that after the restriction of "three public consumption", the restaurant income of the five star hotel industry has decreased by more than 40% on average, and the average income of Wanda hotel restaurant has also dropped by about 30%.

In the case of a sharp decline in high-end restaurants in the country, it is not easy for hotel management companies to achieve 98.4% of the target for half a year.

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< p > reporter access to information found that in 2000, Wanda's first pformation from residential to commercial real estate.

Since 2008, Wanda has developed from commercial property to cultural tourism.

Wanda Group's current plan is that by 2020, Wanda real estate income will account for less than 50% of the total revenue of the group, and Wanda will no longer be a real estate enterprise, but will become a comprehensive enterprise.

Because Wanda believes that real estate can not generate long-term, sustained and stable cash flow, so we must pform to cultural tourism.

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< p > to achieve the above goals, Wanda is the Rio Tinto tourism industry chain.

In addition to the acquisition of hotels, Wanda has recently been proposed to acquire Nanhu international travel service. Although Wanda Group has not yet responded to the matter, the industry estimates that if the future acquisition of travel agents is really completed, the upper and lower reaches of Wanda tourism industry chain will be opened up, and it can operate from the source to the destination.

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