It's The Most Important Thing To Have Patience And Confidence When Communicating Fully In The Workplace.

I work for an advertising communication company. Within five years of self entry, almost every two years or so, the company will launch new projects as a main business - advertising beyond the market expansion. As the director of advertising market, my main plan this year is to reform the Department and upgrade the original business mode, from the advertising department that undertakes government departments to the advertising market of large and medium-sized enterprises.

Who knows the boss is brewing a new project, that it can make the company upgrade to another fast track, I hope the project leader will be my responsibility. But I do not approve of the market value of the project. I think it is very likely that it will fail in the end. Many middle and senior managers are not optimistic about the project. At the beginning of the year, I had reported this plan with my boss, but the boss seemed to love his new project more. The new project mainly focused on maintaining the original customer relationship and digging deeper demands.

For me, sector reform is of greater significance to me because expanding the market for large and medium-sized enterprises is more challenging and promising than the new projects that serve government departments. As a new project leader, the advertising market department business model transformation plan is likely to be stranded, and I may be in a hurry. How do I choose to reject projects that I do not recognize?

Huang Xin dolphin club members

Making decisions after full communication

First, communication, communication and communication.

There is a big difference between the director of marketing and his boss's understanding of new projects. This is a common phenomenon within enterprises.

At this time, we should communicate actively and fully, and we must communicate actively and tirelessly until both sides fully understand and understand the pros and cons of each other's plans. What we mentioned here is "active communication" instead of "passive" or "sitting back". Secondly, it is a communication and presentation skill: if many of the top executives are not optimistic about the new projects that the boss is admired, then they should systematically collect their opinions, analyze and compare the new projects of your boss and the plans that you plan to carry out with SWOT and put into production, and use the systematic and complete comparison to demonstrate the data / basis to communicate with the boss. I believe that the rich experience of you and other executives of the company will convince the boss, at least he can be calm and calm.

In addition, there is another way: if the insiders can not stop the strong desire of the boss, they can ask the outside brain or the professionals outside the company to diagnose or enlighten the boss. After all, "foreign monks chant chanting" may trigger the boss to think deeply instead of being stubborn.

In short, patience and confidence are the most important.

Second, weigh the pros and cons, listen to the heart and dare to make decisions.

After having completed the communication with the boss, no matter whether the boss makes any decision, as a professional manager, there are only two options: to execute or quit, and not to consider other ambiguous choices. If you say yes or no, or you say that you do what I do, it is neither responsible nor honest. It also wastes the company and its energy and resources.

If you choose to execute, believe that you have accepted the boss's idea with conviction, then support and try hard to implement the new project from the bottom of your heart, try every means to create value for the new projects that everyone is not optimistic about, so that the company can see your ability both at the top and bottom.

If the boss goes all the way and goes all the way to the dark, and you still can't agree with him and convince yourself, then you should carefully consider your future, responsibilities and retention in the company. It is better to realize their own ideals and aspirations, and to directly share their thoughts with the boss. 1., continue to serve as the director of the marketing department, set up a good plan of work, and take responsibility for new projects by others; or 2., leave the company, search for companies that are suitable for their own ideas, or even start their own businesses.

In this part, the most important thing is to reflect on one's own heart and obey the voice of the subconscious in one's heart. Only by choosing what kind of inner approval can we generate lasting power and energy in future actions. Dare to choose and respect your heart, and leave no regrets for yourself.

Wang Zhongtao Dolphin will be the general manager of the Shenzhen Bay branch, Shenzhen Da pun Wan Modern Port Development Co., Ltd.

Integrating new projects into the sector reform plan

In the ever-changing competitive environment, the owners of private enterprises are keen on maintaining the original customer relationship and tapping new projects from them. As a business owner, he should have a more strategic vision of market judgement. In contrast, the advertising market sector business model transformation is more challenging and has better prospects, but it must also be supported by the boss and get the boss's administrative instructions and resources input. Therefore, for the director of the Department, the idea of "doing nothing in a hurry, in the end is a waste of valuable youth in the workplace" is not comprehensive, and it is an unwise choice to refuse the boss's project.

The best way for the director of advertising marketing in the case is to push ahead with departmental reform plans. At the same time, a special project team can be set up to deal with the new projects that the boss expects. Of course, this requires communication with the boss, planning how to undertake the boss's project, and how to integrate the boss's new project plan into the Department's reform plan. In this way, we can get the recognition from the boss, and more importantly, we should get trust and support, get more resources such as human resources, and so on, so that we can achieve more security in the Department's reform plan.

Wan Wen Po, Peking University cross border partner

Effective communication with data analysis

In this case, there are many ways to solve the disagreement between the project leader's goal and the boss's strategic objectives, but the breakthrough point must not be a refusal, but an effective communication.

In this case, I do not think that the director of marketing advertising has communicated with the boss effectively and effectively before he thinks about how to refuse a project that he does not recognize.

Effective instruction feedback communication is an important means to adjust the overall layout of the boss and the specific circumstances of the Department. Specifically, it includes at least three aspects:

First, what is your experience with your boss? What extent do you know? Write down your experience and make adjustments again.

Two. What is the feasibility of the boss's project? What is the probability of success?

Three. How much manpower, material and financial resources do you need to carry out the boss's instructions? What kind of logistic support system do you need? How long do you need it?

The above content is very necessary to make a written statement to the boss as a basis for further decision making.

At the same time, the market advertising department's reorganization plan can be processed as a whole, and will be reported in a horizontal contrast.

It is believed that before the breakdown of data is detailed, the boss will have a rational choice which is more conducive to the work of the Department.