Content Marketing Should Create Two-Way Dialogue.

< p > content marketing is a more and more popular strategy.

In fact, B2B brands are paying more attention to content and distributing more time and budget.

This may seem very vague, but statistics prove everything.

Content marketing agencies recently found that 91% of B2B companies invest in content marketing.

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< p > why is content marketing so important? How can we evaluate its success or not? And how do we make sure our content marketing strategy is effective? < /p >

< p > please take a minute to focus on the concept itself; the key lies in its name.

It may have been abused, but for me, the motto of "content supremacy" has never been proved wrong.

If you fail to get the part of the content, the whole campaign will be damaged.

So, in order to get rewards, you have to create and maintain excellent content.

And you must be willing to invest.

Yes, the content is easier to manufacture than ever before, but like any other marketing strategy, if it is not good, its effectiveness will be greatly reduced.

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< p > from the perspective of SEO (search engine optimization), we can not forget the importance of content marketing.

Google loves content, especially high quality content.

Therefore, in order to ensure better search coverage, content is essential.

In theory, high network traffic creates a high profit margin.

It is easy to imagine that good content is more easily searchable.

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< p >, what is the good content of Google division? < /p >

< p > a good standard is to provide unique values and ensure that your content is interested, attracted and entertained by the audience.

It sounds easy, but you will be surprised how many brands have made a mistake in this basic concept.

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< p > for me, good content does not boast.

A brand should position itself as an expert.

That's right, but humility and pparency are also important.

To be an expert in learning and sharing in a field, not to be a self absorbed expert who can only see his achievements.

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< p > use your imagination and focus on the overall situation.

To a certain extent, content marketing is to lead the idea, but it does not stop there.

It's also about building trust and positioning your brand as an authority in the field, publishing unique and valuable ideas, rather than simply talking about your success.

Among them, sharing a wide range of useful news is the most important.

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< p > what we need to remember is that although we are dealing with commercial thinking, we still have conversations with individuals - those who can see through the bravado of the brand.

It's absolutely impossible for anyone to accept content marketing with shop windows.

Before putting our content strategy on these points, we should listen to what our audience wants, what attracts them and what interests them.

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< p > content marketing should create two-way dialogue.

It should be shared; people should want to discuss your content, and you should encourage followers to comment.

After all, what is the significance of creating high quality content if you are not allowed to discuss? < /p >

"P >" and it's not just what you say.

Remember, what you say is the key.

When you solve the problem of content, we can not forget that views are often won because of proper display.

For example, Hubspot has innovatory use of Pinterest.

I hope more B2B brands will pay attention and consider strategies and platforms that are not limited to words.

Don't forget that blogs, information maps and videos are very high in search engine optimization.

Maybe it's time to bid farewell to tradition into new areas, such as video blog.

Why not? < /p >