Online Fashion Wholesale Platform JOOR Gets High Financing

Founded in 2010, JOOR is a communication company. clothing B2B electronic trading platform for enterprise brand and retailer. According to the US Securities and Exchange Commission, it has completed the B round of financing of 15 million US dollars, led by Canaan Partners.

Founder of JOOR Bijoor She has worked in many fashion brands such as Chanel, Elie Tahari, and has rich experience in the industry. Looking at her, the dual role of the seller and the buyer can enable her to understand the needs and pain points of both sides. This also gives her the opportunity to do wholesale business platform, and what she wants to do is to simplify the supply chain management process and simplify the transaction process.

On JOOR, brands and retailers have their own homepage respectively, so that both sides can communicate online, browse goods and place orders easily. The brand will clearly display the shopping guide information on the page. Retailers can search and browse the commodities according to the price, style, region and product category, and they will also display their customers and inventory information clearly.

JOOR uses the Advanced Integration Suite (Advanced Integration Suite) to open up a flexible and stable API interface for the brand side, helping the brand members seamlessly import the catalogues and real-time inventory information, and the orders generated by JOOR will be directly fed back to the background management system of the brand side. At present, JOOR adopts the mode of charging the brand side.

And JOOR The brand users can find suitable customers for their own brands according to the registration information and transaction records of retailers, and provide a more effective classification to provide personalized search services for retailers. Real-time data dashboard facilitates retailers to grasp the hot commodity market and favorable timing for placing orders.

JOOR also launched mobile terminal applications, supporting offline operation, so that both sides can view real-time information such as order payment, logistics and so on at iPad. Buyers can also learn more popular goods and trends in time, and place orders whenever and wherever possible.

At present, the website has more than 40000 retailers and more than 600 brand users, including Diane von Furstenberg, Rag & Bone and Zappos. Its CEO Mona Bijoor says that in the past 3 months alone, the number of JOOR retailers has increased by 10000. This is much more than the 7500 reported in 2011.

Bijoor also said, "we are accelerating the pace of global business expansion. It is important not only for brand users, but also for large-scale retail users. As a B2B enterprise, the scale of users is critical." He also said that this round of financing will be used to upgrade the company's technology and sales team, and to set up offices in Europe and Asia.