Observation: Only To Earn Fast Money, China Can Hardly Afford Local Luxury Goods.

< p > China has too many business opportunities.

Investors are eager for quick success and instant benefits, and people are busy making quick money.

The most important thing of luxury is quality stability. It can't be done without twenty or thirty years of hard work.

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< p > Chinese manufacturing enterprises seem to be omnipotent, small to Apple products iPad, big to high speed rail, and even the world's leading telecommunications equipment, the products produced are all inclusive, but it seems that they can not produce their own exquisite handbags.

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< p > Yes, the top global companies from Prada to Apple have given outsourcing contracts to China, but it is hard to find even a Chinese brand that wins by quality.

Not only is the luxury industry like this, but cars, smart phones, household appliances and other industries are no exception.

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< p > two Chinese artists have encountered similar troubles.

They have set up a high-end gift and a target= "_blank" href= "http://www.91se91.com/" > clothing /a, which includes girls with long rabbit ears and angels with Asian faces.

These artworks are sold at the Guggenheim Museum (Guggenheimmuseum) in New York and the LaneCrawford department store in Hongkong.

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< p > to Beijing and Qu Guangci, earlier this year, there were widespread cracks in the sculptures sent by the factory, so we had to eliminate about 200 pieces of unqualified work, and the delivery time was delayed by about three months.

It turns out that the cause of the cracks is unstable raw materials, though factories say they have been buying things from the same supplier for many years.

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< p > in China, it is also a difficult problem to find a high level craft, especially the delicate and delicate things like watches and jewelry.

In 2004, the French GuillaumeBrochard jointly founded the Chinese jewelry brand Qeelin.

Because it is difficult to find reliable production workshop in China, Brochard had to produce Chinese style jewellery in France.

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P, the chief executive of Unicorn, said that although the success of luxury companies has been very rewarding, it takes a long time to succeed, so Chinese smart people are not interested in this industry because there are too many business opportunities in China.

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< p > although Chinese handicrafts have a long history, Chinese entrepreneurs have a long way to go to create luxury brands.

For luxury goods, origin and inheritance are very important, but most Chinese enterprises have a very short time to create.

The label "made in China" often corresponds to low cost, large quantity and poor quality.

Moreover, the latest Chinese enterprises entering the threshold of luxury goods industry will compete with many global brands. The latter often rely on strong financial strength to lose money for a long time.

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MichelGutsatz, director of the French Marseille business school in Shanghai, China International Business School, said P, "Chinese enterprises hope to create a brand in three years, but establishing a luxury brand often takes 15 to 30 years.

Although the success rate of the luxury goods industry will be as high as 25%, the sales volume is usually very low.

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< p > but Chinese brands still have their advantages.

A survey by McKinsey shows that Chinese rich people are more interested in local products.

YuvalAtsmon, a partner in McKinsey London, said that if other conditions are the same, Chinese people prefer Chinese brands.

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< p > in Western luxury companies, the major craftsmen will be doing the same product for decades, but the labor market in China is not so stable.

According to Roland Berg, a consultancy, 19% of the Chinese labor market changes jobs every year, while in western developed countries, the proportion is only 5%.

Job hopping is too frequent, and workers are retrained every time, which makes it difficult to accumulate skills and reduce labor efficiency.

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Qu Guangci, a rare P, said that western society is very stable, but in China, everyone wants to make quick money.

The artist said he didn't make this brand for profit, but he also admitted that when they hadn't founded the rare brand, he and his partners talked excitedly about the day when they went public.

If you want to improve quality, increase investment is also a way. Now 90% of gross profit is already higher than Hermes and Prada.

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Jiang Qionger, who founded the high-end brand in China in 2008 P, said that the cooperation with France's old luxury goods group, Hermes, made her have a long term "luxury".

The upper and lower items of porcelain and furniture are made in China, and a cashmere coat sells for up to 40 thousand RMB yuan.

Jiang Qionger said that as long as you are willing to spend time and offer a price, good technology can still be found in China.

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