China'S Clothing Industry Is Facing Bottlenecks In Its Development, Exploring New Business Models.

< p > fast fashion brands increased rapidly in Hua Kuozhang, domestic a target= "_blank" href= "http://www.91se91.com/", designer "/a" brand rapid growth, at this time, China a target= "_blank" href= "target=" > clothing industry is facing bottlenecks.

The Beijing Commercial Daily reporter interviewed Wang Zhuo, Secretary General of the China clothing association at the press conference of the sunshine group's high-end fabric brand SUNDIVO.

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< p > Beijing Business Daily: since 2012, the overall sales volume of the domestic clothing market has been growing at a low speed, and it has encountered the lowest level in the ten years of the industry.

In 2013, the industry still did not get through the difficulties. What do you think is the cause of this situation? < /p >

< p > Wang Zhuo: at present, the Chinese garment industry has maintained an annual growth rate of more than 20% for 30 consecutive years, because 30 years are all high growth.

Everyone is used to this high growth.

Now it has just entered a period of gentle integration.

The reason for the decline is mainly due to the impact of the late financial crisis, coupled with the growth of domestic production cost elements and the wait-and-see attitude of the social consumers for the uncertain economic situation in the future.

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< p > Beijing Commercial Daily: what kind of development bottleneck do you think the domestic garment industry has encountered? What are the future directions? Is there any way to solve these difficulties? < /p >

< p > Wang Zhuo: 30 years have developed rapidly, so there must be a period of gentle adjustment.

At present, the exploration of product development, creative product manufacturing and new business mode refers to the principle that the profit generated by brand operation does not refer to commercial terminals, as well as the management innovation of the whole group industry. These are the jobs to find a new position, new pattern and new advantages in the world fashion field in the future.

At present, China's clothing industry has a complete industrial chain, excellent brand groups and a growing market.

In the future, we will seek to be in a strong position in the world pattern of the new garment industry.

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< p > Beijing Business Daily: there are many designer brands in China. How do you think the new designers should play a role in revitalizing the Chinese garment industry? < /p >

< p > Wang Zhuo: product development and design creativity are an important part of clothing innovation. The birth and promotion of good designers play a very good role in product design, development and creativity enhancement. Their appearance is helpful to the development of Chinese clothing brand.

Chinese designers are developing more and more, and their vision is more and more internationalized. They have an international view. They are part of our industry.

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< p > Beijing Commercial Daily: is it necessary to change the relatively backward situation of domestic clothing industry in fabrics? < /p >

< p > Wang Zhuo: China has a good fabric market platform, a good brand group, a huge industry and market chain, which is the potential and advantage of China's future garment development.

The domestic clothing market needs fabric renewal. The fabric production enterprises should have more market awareness, brand awareness, and have to cater for the future development of garment industry, orderly and purposeful development of fabrics.

Clothing companies need more energy and cooperation with upstream industries to promote more clothing and fabric innovative products from the market.

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< p > Beijing Commercial Daily: many designers admit that the fabric used for production is imported from Italy, and there is no good fabric design and development platform or platform in China.

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< p > Wang Zhuo: on high-end fabrics, we may still have gaps in the development capabilities and product quality of foreign products, which requires continuous integration of international resources and integration of foreign raw material resources.

We have technology resources, production technology resources, no lack of design platform and design institutes, but we need to work hard on high-end fabrics to further integrate international fabric platforms and resources.

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