Quanzhou Shoes And Garment Enterprises Sounded The Olympic Assembly

The Olympic Games will be held soon. I am looking forward to it and hope that the Olympic Games is finally here!

In a few days, the long-awaited 2008 Beijing Olympic Games will begin.

In a country and a city, hosting large-scale international sports activities is a great business opportunity, especially in the four year Olympic Games.

Although brand growth is the result of long-term efforts, rather than overnight, major sporting events are undoubtedly a marketing platform that can break through culture and geographical boundaries, attracting countless consumers' attention.

For enterprises, the economic benefits brought by sports marketing and their role in promoting brand value dissemination are beyond doubt.

It is an important task for many sports brands in 2008 to take advantage of the Olympic Games and enhance their competitiveness.

"The Olympics are coming, everyone is moving!"

At present, the shoe and clothing enterprises in Quanzhou are playing the role of "assembling a knife" and blowing up the "assembly number", showing their ability to make full use of this rare opportunity to enhance their brand and enhance their brand value and influence.

"Armed" students are helping the Olympic Games to bring the Olympic education into the primary and secondary school education, and further popularize the Olympic knowledge among the 400 million young people in the whole country, carry forward the Olympic spirit and publicize the Beijing Olympic Games. This is a highlight in the preparations for the Beijing Olympic Games.

The Ministry of education and the Beijing Olympic Organizing Committee recently jointly held the organizing meeting of tickets for the Olympic education program.

A few days ago, the Fujian Provincial Education Department officially launched the Haixi Olympic Games in Fuzhou.

Guo Hui (China) Limited from Jinjiang has become the exclusive sponsor of this event, providing all the sports equipment for the 240 excellent student watching teams from eight counties and cities in Beijing.

Prior to this, PEAK signed a sponsorship with the Beijing Olympic Games office to sponsor the "smile Beijing" 2008 college student volunteers, providing clothing for 40 thousand 2008 college student volunteers, so that these volunteers appeared in front of people in various forms such as taking to the streets, walking into the community, carrying out propaganda activities, and so on.

As the only partner of the 2008 university volunteer clothing industry, we must serve the volunteers carefully and let the volunteers receive and serve the friends all over the world with a good spirit and appearance.

I hope that through the efforts of PEAK, the people of the world can feel the confidence and smile of the Chinese nation and add luster to Beijing.

PEAK will also take the 2008 event as an opportunity to accelerate market promotion and promote enterprise development.

Xu Zhihua, general manager of PEAK, said that PEAK will develop towards the comprehensive sports brand in the future.

It is undoubtedly a good opportunity for the development of China's economy and culture, and also creates an opportunity for Chinese enterprises to rapidly upgrade and develop the 2008 Olympic Games in Beijing.

In marketing, how to combine Olympic Games skillfully with "Olympic card" and quickly promote their sales performance is a lot of non Olympic official sponsoring enterprises.

Nanan Fick sporting goods Co., Ltd. announced recently that it will pform the brand that was originally established in the children's shoes market to the flagship youth market, and began to promote campus activities in the near future.

Also supporting the Olympic Games and supporting the development of sports, Fick chose the campus cheerleaders who are not athletes and can participate in the Olympic Games to cheer for the Olympic Games.

Green group, taking the opportunity of the Olympic Games and combining the concept of the five Olympic rings on behalf of the five continents, created the fairy tale images of "five continents bear" and "Sports Bear", and launched a series of theme promotion activities such as "Happy Tour five continents, I am also the leading role", and made corresponding gifts to give consumers more opportunities for interaction and participation.

During the Olympic Games, the company will launch the "guessing Olympic Games" and promote the "China team" Limited sales promotion campaign. Anyone who participates in any gold medal competition in Beijing will be able to participate in the activity lottery.

PEAK has launched a series of running shoes called "sprint running" in the near future. The shoes are decorated with a similar "Xiangyun" torch pattern, such as the burning red of flame burning, which is easy to associate with the Olympic Games.

Such a way to echo the Beijing Olympic Games in the form of market promotion is quite popular in many enterprises, and is also well received by consumers.

Advertising bombing and cheering Olympic Games. With the approaching of the Beijing Olympic Games, Olympic marketing has entered the final stage of sprint.

Thanks to the strong influence of the Olympic Games, enterprises have launched an advertising campaign: from increasing media advertising to directly naming Olympic Games; from inviting sports stars to the advertising version of the theme of the Beijing Olympics; from the focus of media publicity to the interaction between products and consumers under the line.

In August 8, 2007, a surging rock music "wewillrockyou" sounded in CCTV5, announcing the first shot of Anta in the Olympic marketing war, which is also the first Olympic advertisement produced by the non Olympic sponsors' sports brand.

The highlight has been presented. In the following year, Anta has launched a series of Olympic advertisements, including the Olympic preparation series, the Olympic gold medal series and the Olympic future series of Olympic advertisements, thus forming a complete series of advertisements for Anta Olympic Games.

This huge advertising campaign has created many of the first Chinese Advertising History: the largest investment, the longest filming time, the largest number of shooting locations, the most sports resources used and the longest time to put in.

Xu Yang, director of Anta brand, said Anta's Olympic strategy is a systematic and planning project, not only for the 15 day Olympic Games, but Anta will never play the edge ball of the Olympics.

The focus of the whole series of advertising plans will be on the packaging of athletes after the games, so that athletes can get the story of their success through their own efforts to become the brand story of Anta.

It is revealed that during the whole Olympic Games, Anta's advertising investment will reach up to 100 million yuan.

While XTEP Group signed a contract with CCTV and smashed billions of dollars in advertising, it became the biggest advertiser of domestic sporting goods companies during the Beijing Olympic Games finals.

XTEP is also a sponsor of the Belarus Olympic Games delegation. Its brand image of the fashion movement will be promoted by the Olympic Games.

"Olympic Games is a great opportunity for you to enhance your brand.

This year we have invested heavily in CCTV Olympic Channel, 2 sets, 3 sets and Hunan satellite TV and Chongqing satellite TV.

At the same time, we build various Olympic Games to celebrate the Olympic Games through road signs, light boxes, car advertisements and other ways.

Gu Yueyang, deputy general manager of Guizhu bird, said they will also hold Chinese gold medals competition in more than 3000 stores nationwide, so that consumers can share the joy of Chinese athletes winning gold.

Gu Yueyang believes that the width, breadth and depth of Olympic business opportunities vary from country to country, which involves a brand level problem.

He said that the top brands and advanced brands occupy a large market share, and with the highest level of creativity, they can make the best use of the potential to promote the wave of sales.

But there is no absolute business opportunity.

The key is to plan ahead and take the initiative to seize business opportunities.