Hu Qiaomin: Creating A World For Wenzhou Shoes In Africa

There is a story of two companies sending marketing staff to African countries to develop market together. Soon, they completed the market survey and returned home, and the two submitted a survey report with different conclusions. According to the analysis of the former salesman, people are used to barefoot in the fiery climate of Africa. There is no leather shoes market here, and the company is advised to give up investment. The latter salesman makes a judgment that is opposite to the former one, he said, There are too few shoes for African people, people are full of desire for leather shoes, and the market potential is infinite. Therefore, it is suggested that the company invest in Africa to develop this virgin land of leather shoes. it doesn't matter which one is adopted by the boss of the company according to the different conclusions of the two salesmen. The main character of this article is very similar to the latter salesman mentioned in the previous article. He is Hu Qiaomin, chairman of Zhongtan Shoes Co., Ltd., who let African people wear Wenzhou shoes. Hu Qiaomin was born in Hongqiao Town, Yueqing in 1955. In 1980, when he returned from the army, he was arranged to work in Wenzhou Foreign Trade Company. Hu Qiaomin, who was well trained in the army, was diligent and studious in his work. In a few years, he was promoted from warehouse keeper and salesman to business section chief. With the spring breeze of reform and opening up blowing all over Wenzhou, the private economy has sprung up everywhere. Hu Qiaomin, who was not satisfied with the state-owned big pot rice system, resolutely resigned from her job in the foreign trade company and set up a lighter factory, a leather shoes factory and a leather and plastic leather company with his wife Xu Shuping. After several years of hard work, the factory has accumulated some funds. In 1993, under the advice of his friends, Hu Qiaomin decided to explore foreign markets. After repeated weighing, he chose Tanzania, an African country, and embarked on a new journey of constantly challenging himself. When I first arrived in Tanzania, everything was so strange. The economy is backward, the people's living standards are low, the sanitary conditions are poor, and there are many epidemics. Most of the Chinese who come to do business can't adapt to this difficult environment, so they return home or go to other countries to develop. With the indomitable spirit of Wenzhou people, Hu Qiaomin started a difficult business. In order to understand the market, he relied on a map and drove around Tanzania under the burning mouth. Sometimes it's dangerous to cross the virgin forest. After months of hard work in Tanzania, he has made a clear market survey. At that time, they were very strong in controlling the foreign market. In line with the principle of intricate and skillful marketing, Hu min opened up the complicated and steady relationship between the importers and the retailers. in order to remain invincible in the fierce market competition, we must know ourselves and the other and be familiar with the market. Hu Qiaomin, the source of all kinds of information, is sent back to Hu Qiaomin, which is suitable for the people of other cities in Wenzhou, to organize and deal with the information of other cities and cities. As the saying goes, "shoes fit fast." China's cheap and high-quality shoes are increasingly accepted by the Tanzanian people, and Hu Qiaomin has finally made a breakthrough. based in Tanzania and looking across Africa. Hu Qiaomin not only managed the China Tanzania Footwear Company, but also took the initiative to set up branches in South Africa, Mozambique, Zimbabwe, Congo, Uganda and other countries. He also built shoe factories in Zambia, Tanzania and Malawe, and established a certain scale of specialized production enterprises in his country, enjoying a high reputation. During his visit to African countries in the summer of 1998, Premier Li Peng met with several representatives of Chinese entrepreneurs, one of whom was Hu Qiaomin. At that time, Hu Qiaomin was in the physiological business of Uganda and Kenya. When he heard that Premier Li Peng was going to discuss with representatives of Chinese entrepreneurs, he immediately put down his business and rushed back to Dar es Salaam, the capital of Tanzania. Qiao min is a loving man. He never forgets that he is a descendant of the Chinese people. He has deep feelings for his motherland and hometown. Poor children drop out of school, typhoons hit his hometown, "1998 flood fighting" and "SARS" ravaged the whole country He always organized and took the lead in sending donations back to China. Today, in the fierce competition in the East African market, Hu Yimin is well-known. With the spirit of perseverance, he is still exploring the market and making Wenzhou shoes and Wenzhou People's spirit take root, sprout and blossom on the African continent