Qian Jinbo: What I Sell Is Not Shoes, But Culture.

Qian Jinbo said that the money that had been smashed in the museum was countless, and every day there was a very small budget for the museum.

"It's impossible to make money through museums. The key is to pform culture into productivity."

Qian Jinbo said that when technology competition reaches a certain level, the next step is definitely cultural competition.

"And I'm just going ahead."

In 1996, Jin Bo identified the famous leather shoe designer Marlogce in Italy with his shoes. Marlogce said, "I am very satisfied with the quality and style of your leather shoes, but I can only score 90 points for you. The 10 points are cultural added value. You don't have any."

For the difference between these 10 points, Jin Bo invested ten yuan in shoe culture for about 30000000 years, so that someone once asked him whether he was selling shoes or selling culture.

It certainly worked well. When Marlogce met Qian Jinbo again, he said, "you are great. I score a full score for your leather shoes."

For a 10 million yuan contract, it is better to find a pair of three inch gold lotus with the same red shirt and black tunic, and for the two time in 1 months, Qian Jinbo, the chairman of the Red Dragonfly Group, is the same costume.

Some people say that people who haven't met Qian Jinbo just want to identify a group of entrepreneurs who are wearing the most positive and the most IN.

And his idea has always been very IN. He was an early businessman in Zhejiang.

It's really not easy to open a museum. "10 million yuan contract is better than finding a pair of three inch Golden Lotus!"

Qian Jinbo said.

He and several other vice president, as long as he travels, he will go around sweeping around. Once he went to Macao on business, and the casino was not attractive to him. He wandered around the street looking for antique shoes, and finally found a pair of long nail boots of the Qing Dynasty. "I thought it might be worth tens of thousands of yuan, and the result was 5000 yuan, so I happily bought it immediately."

Qian Jinbo said.

Now, the 1020 objects in the shoe culture museum have been extended from the Tang Dynasty to the present, with the oldest shoes in China, including cloth shoes, straw sandals, animal shoes and craft shoes.

In addition, the shoes displayed on the walls match with the folk customs, shoes and literature, such as "Zhang Liang kneeling" and "Xie Gong Cai", which are inspiring.

These collected antique shoes are priceless to him, and now they have become a great asset of the company.

Although the museum itself invested heavily, and even can not be said to have been able to calculate the cost, but from the beginning of collection, smart Qian Jinbo has begun to pform culture into enterprise productivity.

In 1999, the first full picture was displayed and achieved good results.

After that, Jin Bo enlarged the collection of physical objects, and published books such as "Chinese shoe culture dictionary", "Oriental shoe series" and so on.

After meeting the requirements of National Museum in 2005, he simply built a museum and made enough publicity articles.

"The outstanding designers abroad are spent in museums, and I want to create the same condition for designers of red dragonflies."

He moved the design team of more than 100 people from the design room to the museum, hoping to get some inspiration from it.

When asked when Qian Jinbo made a profit for museums, he answered more directly: "now the museum has become an industrial tourism demonstration spot. There are hundreds of thousands of tourists every year. In addition, collections in museums are not closed behind. They often get the comprehensive performance of shoes and shoes in different cities. The models wear ancient shoes and walk in the show.

Museums can also bring a better, more direct and effective advertising effect. If you advertise every year, you will not know how much it will cost.

A business enterprise is bigger and no culture atmosphere. It is forgotten in a flash, so doing culture and doing business is indispensable.

I wish to be a businessman close to the distance between culture and commodity. There is a saying that money Jin Bo has said more than once: "I am a businessman, but I am willing to make a businessman who devote all his life to the distance between culture and commodity."

In October 1999, Qian Jinbo, the beloved culture, found the fragrant road of shoes culture. The broad and empty culture was slowly falling down with the soft carrier of shoe culture.

That month, red dragonfly set up the first shoe culture research center in the country. He was the director of the parent center. He also hired Ye Dabing, a famous folklore scientist, as executive deputy director, to comb out the profound Chinese shoes culture.

In the same year, red dragonfly also made use of the research results of shoes culture, and held 6 Red Dragonfly Chinese shoe culture exhibitions in Hangzhou, Shanghai, Chengdu, Wenzhou and Hongkong, which caused a sensation.

In May 2005, China's first Chinese shoe culture exhibition hall, which invested thirty million yuan, was built. It is different from many other museums. There are no red dragonfly products in this museum.

The exhibition hall collected more than 300 representative shoes from the pre Qin Dynasty to the Republic of China and the different nationalities in different periods. The deep Huaiyuan was colorful.

The shoes on the walls are vivid and vivid with folk customs, shoes and novels, shoes and folk art, shoes and literature. They reflect the reality of the shoe culture. It shows the glorious history of the shoe culture and embodies the diligence of the Chinese nation. It is a beautiful scenery of the Chinese shoes capital.

In every monopoly shop of red dragonfly, it is also full of cultural charm.

If you walk into any store of red dragonfly, first you will see flowers, birds, fish, worms, rockery, water and antiques and paintings. When you enjoy the scenery, you will find all kinds of leather shoes in various shapes.

Jin Bo's "Red Dragonfly" has gone through the road in the past 10 years, which is undoubtedly successful compared with many domestic shoemaking enterprises.

From the original 80 people to the ranks of nearly 20 thousand people today, from the original 8 million yuan of original investment, to today, the Red Dragonfly Group's enterprise value has exceeded 1 billion, becoming the youngest real leather shoe king in the industry.

"This is the result of cultural creation."

Qian Jinbo said.